30-Second Engineering

30-Second Engineering

Author: James Trevelyan

Publisher:

Published: 2019-10

Total Pages: 163

ISBN-13: 1782408371

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30-Second Engineering surveys the tasks and challenges that engineers face in every field, from civil to electrical, and explores their methods, inventions, and achievements. This introduction to engineering is split into 7 chapters that cover: Engineering Methods--from problem solving to applying mathematics Civil & Environmental Engineering--building bridges, taming rivers and industry ethics Mechanical, Materials & Mechatronic Engineering--from thrust bearings to robotics Chemical Engineering & Energy Production--energy supplies and industry hazards Electrical & Electronic Engineering--from computers to internet storage and biomedical body parts Aerospace & Transport Engineering--driverless cars, floating factories and lessons from space Engineering the future--how engineers endeavour to save the planet Plus profiles of notable engineers, such as Ernst Dickmanns, William Rankine, Liang Jianying and Fazlur Khan. Each topic is summarised in 300 words with one image, helping you understand the subject at great speed. Written by industry experts from around the world, this book gives incredible insight to an underrated but integral occupation. Without it, skyscrapers, driverless cars, energy supply systems, AI, factories, the internet, and aircraft would not exist. Engineering enabled our evolution and this book will arm you with the conversational prowess to discuss it.


30-Second AI and Robotics

30-Second AI and Robotics

Author: Sofia Ceppi

Publisher:

Published: 2019

Total Pages: 163

ISBN-13: 178240547X

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This comprehensive presentation of the core concepts and historical landmarks in robotics and artificial intelligence is a must-read for those who want to understand the important changes happening now in our everyday lives, in the workplace, and in our minds and bodies. What is deep in "deep learning"? Can artificial intelligence really think? What will robots really look like in the near future? Is there a new class divide between those who understand technology and those who fear it? A clear and exhaustive introduction for non-specialists, 30-Second AI & Robotics will help the reader to navigate the world of ubiquitous computers, smart cities, and collaborative robots. At last, an optimistic and friendly book about our human possibilities in the time of automata.


ASME Engineer's Data Book

ASME Engineer's Data Book

Author: Clifford Matthews

Publisher: American Society of Mechanical Engineers

Published: 2005

Total Pages: 388

ISBN-13:

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This greatly expanded second edition of this popular and handy reference book includes over 100 new pages, including extensive coverage of Section VIII of the ASME Pressure Vessel Code. Divided into 22 sections, this pocket-sized volume is an exhaustive "quick reference" of up-to-date engineering data and rules. It includes: essential mathematics; units; engineering design processes and principles; basic mechanical design; motion; mechanics of materials; material failure; thermodynamics; fluid mechanics; fluid equipment; vessel codes and standards; materials; machine elements; design and production tools; project engineering; computer-aided engineering; welding; non-destructive examination; corrosion; surface protection; metallurgical terms; and engineering associations and organizations.


30-Second Politics

30-Second Politics

Author: Montague Kern

Publisher: Praeger

Published: 1989-07-21

Total Pages: 0

ISBN-13: 0275931951

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Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties. . . . Any professional interested in political advertising would profit from reading this book. It also would be useful to an undergraduate class on political communication or advertising. Journal of Communication Kern's work joins a spate of books published in the 1980s on the nature, production, effect, and importance of televised political advertising in US elections. Not, however, old wine in a new bottle, it makes a distinct contribution in three respects. First, other works typically focus on spot advertising in only one type of electoral contest, primarily presidential, senatorial, or gubernatorial; Kern examines political ads at all electoral levels, in representative regions, and in a variety of mass media markets. Second, Kern employs multiple data gathering techniques beyond conventional content analysis of ads or surveys of voters' responses--interviews, a Delphic panel, and selected semiotic approaches. Finally, the book addresses changes in the character and impact of televised political spots since the 1970s, arguing that documentary news styles in ads have been replaced by those of commercial strategy of `touching someone.' Choice In this age of the media campaign where television is Americans' preferred source of candidate information, Montague Kern offers insightful scrutiny of political advertisements from 1972 to the present. This book closely examines a sample of ads and news coverage in the last stage of the 1984 presidential election, and in senatorial, gubernatorial, and house elections in four geographically diverse markets. Kern interviews campaign consultants as well as campaign managers and outlines the significant changes in political advertising over the past two decades. She finds, on the basis of an ad sample, that most competitive senatorial and gubernatorial races in 1986 used negative advertising. The book goes on to explain the rise of negative advertising in the presidential race of 1988. In an era in which media consultants are increasingly assuming primary responsibility for press relations, the study demonstrates that ads can overwhelm news coverage and serve many purposes in addition to providing voters with campaign information. The informed general reader seeking a better understanding of the political advertisement phenomenon, journalists who cover political campaigns, as well as scholars in communications and political science, will find 30-Second Politics invaluable reading.


30-Second Maths

30-Second Maths

Author: Richard J. Brown

Publisher: Icon Books Ltd

Published: 2012-05-03

Total Pages: 297

ISBN-13: 1848313861

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From Rubik's cubes to Godel's incompleteness theorem, everything mathematical explained, with colour illustrations, in half a minute. Maths is enjoying a resurgence in popularity. So how can you avoid being the only dinner guest who has no idea who Fermat was, or what he proved? The more you know about Maths, the less of a science it becomes. 30 Second Maths takes the top 50 most engaging mathematical theories, and explains them to the general reader in half a minute, using nothing more than two pages, 200 words and one picture. Read at your own pace, and discover that maths can be more fascinating than you ever imagined.


Engineers of Victory

Engineers of Victory

Author: Paul Kennedy

Publisher: Random House

Published: 2013-01-29

Total Pages: 531

ISBN-13: 158836898X

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NEW YORK TIMES BESTSELLER Paul Kennedy, award-winning author of The Rise and Fall of the Great Powers and one of today’s most renowned historians, now provides a new and unique look at how World War II was won. Engineers of Victory is a fascinating nuts-and-bolts account of the strategic factors that led to Allied victory. Kennedy reveals how the leaders’ grand strategy was carried out by the ordinary soldiers, scientists, engineers, and businessmen responsible for realizing their commanders’ visions of success. In January 1943, FDR and Churchill convened in Casablanca and established the Allied objectives for the war: to defeat the Nazi blitzkrieg; to control the Atlantic sea lanes and the air over western and central Europe; to take the fight to the European mainland; and to end Japan’s imperialism. Astonishingly, a little over a year later, these ambitious goals had nearly all been accomplished. With riveting, tactical detail, Engineers of Victory reveals how. Kennedy recounts the inside stories of the invention of the cavity magnetron, a miniature radar “as small as a soup plate,” and the Hedgehog, a multi-headed grenade launcher that allowed the Allies to overcome the threat to their convoys crossing the Atlantic; the critical decision by engineers to install a super-charged Rolls-Royce engine in the P-51 Mustang, creating a fighter plane more powerful than the Luftwaffe’s; and the innovative use of pontoon bridges (made from rafts strung together) to help Russian troops cross rivers and elude the Nazi blitzkrieg. He takes readers behind the scenes, unveiling exactly how thousands of individual Allied planes and fighting ships were choreographed to collectively pull off the invasion of Normandy, and illuminating how crew chiefs perfected the high-flying and inaccessible B-29 Superfortress that would drop the atomic bombs on Japan. The story of World War II is often told as a grand narrative, as if it were fought by supermen or decided by fate. Here Kennedy uncovers the real heroes of the war, highlighting for the first time the creative strategies, tactics, and organizational decisions that made the lofty Allied objectives into a successful reality. In an even more significant way, Engineers of Victory has another claim to our attention, for it restores “the middle level of war” to its rightful place in history. Praise for Engineers of Victory “Superbly written and carefully documented . . . indispensable reading for anyone who seeks to understand how and why the Allies won.”—The Christian Science Monitor “An important contribution to our understanding of World War II . . . Like an engineer who pries open a pocket watch to reveal its inner mechanics, [Paul] Kennedy tells how little-known men and women at lower levels helped win the war.”—Michael Beschloss, The New York Times Book Review “Histories of World War II tend to concentrate on the leaders and generals at the top who make the big strategic decisions and on the lowly grunts at the bottom. . . . [Engineers of Victory] seeks to fill this gap in the historiography of World War II and does so triumphantly. . . . This book is a fine tribute.”—The Wall Street Journal “[Kennedy] colorfully and convincingly illustrates the ingenuity and persistence of a few men who made all the difference.”—The Washington Post “This superb book is Kennedy’s best.”—Foreign Affairs


30-Second Coding

30-Second Coding

Author: Mark Steadman

Publisher: 30 Second

Published: 2021-11-23

Total Pages: 162

ISBN-13: 0711263647

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Decrypt the science behind coding, the language of computer programming, and understand how it can shape every aspect of modern technology.


30-Second Zoology

30-Second Zoology

Author: Mark Fellowes

Publisher:

Published: 2020-03-03

Total Pages: 163

ISBN-13: 1782408533

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Learn all you need to know about the ecosystems, animals and environments which make up life on Earth in this simple, handy, and informative guide! Endowed with abundant water, extraordinary ecoystems, varied climates and biomes, our planet is teeming with creatures, great and small. What produced this rich diversity? How have so many species formed, evolved and adapted? What effects are humans having on the rest of the animal kingdom and on the natural environment we share? 30-Second Zoology explains the diversificationprocess of evolution, then introduces the main groups of invertebrates and vertebrates. Breathing, seeing, communicating and other key features of animal physiology and behaviour are explored, as are the ecological relationships between Earth's myriad species - the predators, the prey, the parasites, and the positively poisonous - before assessing the anthropogenic effects of pollution, over-harvesting, and a changing climate. Covering everything from the origins of life and the most basic of organisms, all the way through to the more complex creatures that we recognise today, 30-Second Zoology aims to showcase the most fantastic examples of life on our earth, all in 300 words and one stunning illustration per topic. If you like this, you might also be interested in 30-Second Literature, 30-Second Numbers or any of the other title sin the 30 Second series!


30-Second London

30-Second London

Author: Edward Dennison

Publisher:

Published: 2017

Total Pages: 162

ISBN-13: 1782404546

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If you are tired of London, are you really tired of life? 30-Second London agrees with Dr. Johnson's famous statement, taking the history of one of the most diverse cities on Earth and looking at the forces that shaped it, from the first traces of a Neanderthal settlement on the banks of the River Thames to today's vast and varied metropolis. Along the way, readers will discover underground London, secret London, suburban London, and much more, on a revealing whistlestop city tour.


How to Get Your Point Across in 30 Seconds Or Less

How to Get Your Point Across in 30 Seconds Or Less

Author: Milo O. Frank

Publisher: Simon and Schuster

Published: 1987

Total Pages: 132

ISBN-13: 0671727524

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Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!