Are we all at the mercy of our brain chemistry? Do you think that the amygdala and the hippocampus are fantastical sea monsters? What can an MRI scan tell us? Could you explain to dinner-party guests why we don’t giggle when we tickle ourselves? 30-Second Brain is here to fill your mind with the science of exactly what’s happening inside your head. Using no more than two pages, 300 words and an illustration, this is the quickest way to understand the wiring and function of the most complex and intricate mechanism in the human body. Discover how the networks of 90 billion nerve cells work together to produce perception, action, cognition and emotion. Explore how your brain defines your personality, and what it gets up to while you are asleep. Illustrated with mind-bending graphics and supported by biographies of pioneers in the field of neuroscience, it’s the book to get your grey matter thinking about your grey matter.
“One of my favorite books of the year. It completely reshaped how I think about information and how and why I take notes.” —Daniel Pink, bestselling author of Drive A revolutionary approach to enhancing productivity, creating flow, and vastly increasing your ability to capture, remember, and benefit from the unprecedented amount of information all around us. For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain. As a trusted and organized digital repository of your most valued ideas, notes, and creative work synced across all your devices and platforms, a Second Brain gives you the confidence to tackle your most important projects and ambitious goals. Discover the full potential of your ideas and translate what you know into more powerful, more meaningful improvements in your work and life by Building a Second Brain.
The 50 most important structures and systems in the human body, each explained in half a minute. The bestselling 30-Second series offers a new approach to learning about those subjects you feel you should really understand. Every title takes a popular topic and dissects it into the 50 most significant ideas at its heart. Each idea, no matter how complex, is explained using a mere two pages, 300 words, and one picture: all easily digested in only half a minute. 30-Second Anatomy offers you an instant diagnosis of how your body works. Whether youre a medical student, an artist, a body worker, or simply want to know what your doctor is talking about when he mentions your humerus, this is the quickest way to get under your own skin. Dissecting the workings of everything from your heart to your brain into 30-second summaries, this is the quickest way to understand the structures and systems that are you. Supported by biographies of the pioneers in anatomy studies, its the book that would have kept Burke and Hare home at night.
From award-winning author, Clive Gifford, this is a wonderful and thorough exploration of the most complex and interesting organ of the body. The Human Brain in 30 Seconds is the ideal introduction for budding biologists to the brilliant brain. Each topic is presented in a neat 30-second soundbite, supported by a 3-second flash summary and full-page, colorful illustration. Fun, active "missions" support the topics and encourage kids to find out more. With stunning artwork, the attention-grabbing format is engaging and immediate, introducing readers aged from 8 up to this fascinating part of their bodies.
Keynesian Economics, Free Market Capitalism, Monetarism, Game Theory and the Invisible Hand. Sure, you know what they mean. That is, you've certainly heard of them. But do you know enough about these economic theories to join a dinner party debate or dazzle the bar with your financial knowledge? 30 Second Economics takes the top 50 economic theories, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words and one picture. Economics will suddenly seem a lot more fun than the economy, and make a lot more sense, and along the way you'll meet founding fathers of modern economics such as Adam Smith, David Ricardo and Alfred Marshall. From Marxism to Mercantilism, plus everything in between, this is the ultimate 'crash' course in economic theory.
Consciousness is our gateway to experience: it enables us to recognize Van Gogh's starry skies, be enraptured by Beethoven's Fifth, and stand in awe of a snowcapped mountain. Yet consciousness is subjective, personal, and famously difficult to examine: philosophers have for centuries declared this mental entity so mysterious as to be impenetrable to science.In The Ravenous Brain, neuroscientist Daniel Bor departs sharply from this historical view, and builds on the latest research to propose a new model for how consciousness works. Bor argues that this brain-based faculty evolved as an accelerated knowledge gathering tool. Consciousness is effectively an idea factory -- that choice mental space dedicated to innovation, a key component of which is the discovery of deep structures within the contents of our awareness.This model explains our brains"; ravenous appetite for information -- and in particular, its constant search for patterns. Why, for instance, after all our physical needs have been met, do we recreationally solve crossword or Sudoku puzzles? Such behavior may appear biologically wasteful, but, according to Bor, this search for structure can yield immense evolutionary benefits -- it led our ancestors to discover fire and farming, pushed modern society to forge ahead in science and technology, and guides each one of us to understand and control the world around us. But the sheer innovative power of human consciousness carries with it the heavy cost of mental fragility.Bor discusses the medical implications of his theory of consciousness, and what it means for the origins and treatment of psychiatric ailments, including attention-deficit disorder, schizophrenia, manic depression, and autism. All mental illnesses, he argues, can be reformulated as disorders of consciousness -- a perspective that opens up new avenues of treatment for alleviating mental suffering.A controversial view of consciousness, The Ravenous Brain links cognition to creativity in an ingenious solution to one of science's biggest mysteries.
When it comes to big science, very few things are conclusively known. From Quantum Mechanics to Natural Selection, what we have instead are theories - ideas explain why things happen the way they do. We don't know for certain these are correct - no one ever saw the Big Bang - but with them we can paint beautiful, breathtaking pictures of everything from human behaviour to what the future may hold. Profiling the key scientists behind each theory, "30-Second Theories" presents each entry in a unique, eye-catching full-colour design, with thought-provoking extras and stylish illustrations. It is essential for anyone keen on expanding their mind with science's most thrilling ideas.
The Human Brain Book is a complete guide to the one organ in the body that makes each of us what we are - unique individuals. It combines the latest findings from the field of neuroscience with expert text and state-of-the-art illustrations and imaging techniques to provide an incomparable insight into every facet of the brain. Layer by layer, it reveals the fascinating details of this remarkable structure, covering all the key anatomy and delving into the inner workings of the mind, unlocking its many mysteries, and helping you to understand what's going on in those millions of little gray and white cells. Tricky concepts are illustrated and explained with clarity and precision, as The Human Brain Book looks at how the brain sends messages to the rest of the body, how we think and feel, how we perform unconscious actions (for example, breathing), explores the nature of genius, asks why we behave the way we do, explains how we see and hear things, and how and why we dream. Physical and psychological disorders affecting the brain and nervous system are clearly illustrated and summarized in easy-to-understand terms.
Burgeoning advances in brain science are opening up new perspectives on how we acquire knowledge. Indeed, it is now possible to explore consciousness - the very centre of human concern - by scientific means. In this illuminating book, Dr. Gerald M. Edelman offers a new theory of knowledge based on striking scientific findings about how the brain works. And he addresses the related compelling question: does the latest research imply that all knowledge can be reduced to scientific description? Edelman's brain-based approach to knowledge has rich implications for our understanding of creativity, of the normal and abnormal functioning of the brain, and of the connections among the different ways we have of knowing. While the gulf between science and the humanities and their respective views of the world has seemed enormous in the past, the author shows that their differences can be dissolved by considering their origins in brain functions. He foresees a day when brain-based devices will be conscious, and he reflects on this and other fascinating ideas about how we come to know the world and ourselves.
I think, therefore I am. The legendary pronouncement of philosopher René Descartes lingers as accepted wisdom in the Western world nearly four centuries after its author's death. But does thought really come first? Who actually runs the show: we, our thoughts, or the neurons firing within our brains? Walter J. Freeman explores how we control our behavior and make sense of the world around us. Avoiding determinism both in sociobiology, which proposes that persons' genes control their brains' functioning, and in neuroscience, which posits that their brains' disposition is molded by chemistry and environmental forces, Freeman charts a new course--one that gives individuals due credit and responsibility for their actions. Drawing upon his five decades of research in neuroscience, Freeman utilizes the latest advances in his field as well as perspectives from disciplines as diverse as mathematics, psychology, and philosophy to explicate how different human brains act in their chosen diverse ways. He clarifies the implications of brain imaging, by which neural activity can be observed during the course of normal movements, and shows how nonlinear dynamics reveals order within the fecund chaos of brain function.
