You're a busy salon owner and you want practical, effective answers to everyday business problems - fast! '30 Days to Beauty Business Success' provides instant solutions to the key questions every manager ask themselves in these 5 categories: Customer Service, Money, Sales & Client Aquisition, People and Your Own Work/Life Balance.
Considering a career in the salon industry? Are you a recent cosmetology school graduate or stylist new to the business? Being a hairstylist is so much more than "doing hair." It's about uniting inner beauty with outward appearances... it's about effectively communicating with and finding a connection to every client that sits in your chair. Mastering the art of communication and possessing professional business skills are just as important as mastering the perfect haircut. This book will tell you how that's done. The Business of Beauty is a how-to guide for anyone involved in the salon industry. Whether you're imagining your days behind the chair or are currently working in a salon and wondering how to best build your business, the Business of Beauty addresses such questions as:What do clients look for in a stylist and salon? How do I choose the right salon for me?How do I build a clientele? Should I sign a non-compete agreement?How do I know when to raise my prices or switch salons? How do I use social media to build my client base?What should I do when I make a mistake?Full of client testimonials, advice and tips from salon owners and successful veterans of the industry, The Business of Beauty is your go-to manual on how to create success and happiness in the salon industry. In an industry that survives on fulfilling the needs of others, the Business of Beauty teaches you how to take care of your clients and just as importantly--how to take care of yourself.
You know you have the talent to make it in the beauty industry, but figuring out where to begin can feel like a mystery—and cosmetology schools often don’t prepare students for the business end of these jobs . . . which can make or break your career. Consider this book your crash course on how current and aspiring beauty professionals can profit from their passions to create wealth beyond their wildest dreams. Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. From the time she was just 14 years old and doing hair in her grandmother's basement for $20 a pop, Kiyah had found her calling. By 17, she had 200 clients and netted over $60K a year. Now, 25 years later, she's at the top of her game with A-List Hollywood clientele, two Emmy Awards, two Hollywood Beauty Awards, a thriving business, and a million-dollar brand. In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals: Developing a success mindset Understanding the business of the beauty business Finding your niche Diversifying with multiple streams of income Growing your platform to grow your profits Preparing for the unexpected Planning for your future She also lays out crucial success strategies not taught in hair or beauty schools about entrepreneurship, finance, branding, marketing, product distribution, how to harness the power of social media, and how to build wealth. Whether you’re working from your house or a salon, From Beauty to Business will set you up for success with practical tools for thriving in the beauty business on your own terms. This first-of-its-kind sourcebook features Kiyah’s favorite success affirmations, industry-themed business templates, worksheets, and the foolproof strategies Kiyah used to attract and retain superstar clients like Tyra Banks, Jennifer Hudson, Ciara, Iman, Taraji P. Henson, and Gabrielle Union. Whether you’re looking for tips in your career as a hairstylist, makeup artist, esthetician, or other beauty professional, From Beauty to Business is the ultimate resource guide that will set you on a straight path to success.
If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.
"Jaclyn is a woman of integrity, leader and a truly passionate person Most Passionate Spa and Esthetic leader " -- Thomas Eramo, Regional Director, Thermafuse "Her talent and commitment to the beauty professional is limitless." -- An G. Hinds, President & Owner of Catherine Hinds Institute of Esthetics "Whether as an instructor, sales associate, spa manager or the many other professional experiences she brings to the table, Jaclyn has always been a stand out inspiration in her field." -- Brend Brock, Founder of Farmesthetics, Fine Herbal Skin Care If you own your own salon, spa, or beauty business, then this book is for you. Jaclyn Luongo, a beauty industry leader with over 20 years of health and beauty experience, shares with you her tactics for connecting and building your clientele, growing sales, and generating higher revenue. The perfect companion to your growing business or a great gift for the beauty professional in your life, Jaclyn presents inspirational and easy-to-read chapters that can help guide a beautician to success.
Now in a newly updated and expanded 3rd edition, SBP30 is a concise, reader-friendly guide that contains all the information needed to craft a comprehensive business plan for any type of entrepreneurial activity within a 30-day time frame. It provides step-by-step procedures as well as hundreds of company startup and operating strategies. There is even a section showing readers how to create a mini- one day business plan in a single afternoon to give any current ideas they have a needed focus when time is of essence. Revised with international readers in mind, this 3rd edition also offers more than 200 educational and motivational quotations as well as 33 profit tips and 11 entrepreneurial success stories from around the globe. Enhanced with more than 100 time-saving checklists and worksheets, a sample business plan, and over 150 newly added sample paragraphs to help readers with the language of business, this guide is a key ingredient for anyone interested in planning a business.
The history of development is one marked by insecurities, violence, and persistent conflict. It is not surprising, therefore, that development is now thought of as one of the central challenges of world politics. However, its complexities are often overlooked in scholarly analysis and among policy practitioners, who tend to adopt a technocratic approach to the crisis of development and violence.This book brings together a wide range of contributions aimed at investigating different aspects of the history of development and violence, and its implications for contemporary efforts to consolidate the development-security nexus. From environmental concerns, through vigilante citizenship, to the legacies of armed conflicts during and after decolonization, the different chapters reconstruct the contradictory history of development and critically engage contemporary responses and their implications for social and political analyses.In examining violence and insecurity in relation to core organising principles of world politics the contributors engage the problems associated with the nation state and the inter-state system and underlying assumptions of the promises of progress. The book offers a range of perspectives on the contradictions of development, and on how domination, violence and resistance have been conceived. At the same time it exemplifies the relevance of alternative methodological and conceptual approaches to contemporary challenges of development.This book was published as a special issue of Third World Quarterly .
Laurie Bassi and her coauthors show that despite the dispiriting headlines, we are entering a more hopeful economic age. The authors call it the “Worthiness Era.” And in it, the good guys are poised to win. Good Company explains how this new era results from a convergence of forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. Across the globe, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be “good company.” Proof is in the numbers. The authors created the Good Company Index to take a systematic look at Fortune 100 companies’ records as employers, sellers, and stewards of society and the planet. The results were clear: worthiness pays off. Companies in the same industry with higher scores on the index—that is, companies that have behaved better—outperformed their peers in the stock market. And this is not some academic exercise: the authors have used principles of the index at their own investment firm to deliver market-beating results. Using a host of real-world examples, Bassi and company explain each aspect of corporate worthiness and describe how you can assess other companies with which you do business as a consumer, investor, or employee. This detailed guide will help you determine who the good guys are—those companies that are worthy of your time, your loyalty, and your money.
In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today. In its infancy in the 1940s and 50s, the company comprised a handful of products, sold under a single brand in just a few prestigious department stores across the United States. Today, The Estée Lauder Companies constitutes one of the world’s leading manufacturers and marketers of prestige skin care, makeup, fragrance and hair care products. It comprises more than 25 brands, whose products are sold in over 150 countries and territories. This growth and success was led by Leonard A. Lauder, Estée Lauder’s oldest son, who envisioned and effected this expansion during a remarkable 60-year tenure, including leading the company as CEO and Chairman. In this captivating personal account complete with great stories as only he can tell them, Mr. Lauder, now known as The Estée Lauder Companies’ “Chief Teaching Officer,” reflects on his childhood, growing up during the Great Depression, the vibrant decades of the post-World War II boom, and his work growing the company into the beauty powerhouse it is today. Mr. Lauder pays loving tribute to his mother Estée Lauder, its eponymous founder, and to the employees of the company, both past and present, while sharing inside stories about the company, including tales of cutthroat rivalry with Charles Revson of Revlon and others. The book offers keen insights on honing ambition, leveraging success, learning from mistakes, and growing an international company in an age of economic turbulence, uncertainty, and fierce competition.
Shortcut is the new catchphrase that identifies high-quality, influence and value in employees and executives. Be A Shortcut is a business book that provides new frameworks and tactics to help a broad range of individuals become the professionals their company can't live without. The book shows you how to actually become a Shortcut using Halford's proven, Shortcut success formula. You'll gain more influence, become more valuable, get promoted faster, find better customers, get better raises - no matter what you do. Shortcut is a way of thinking, a way of doing, a way of being - and when you commit yourself to it, you'll write your own ticket to wherever you want to go.