By using recognition to attract and retain the best people, the authors maintain that managers can create a corporate culture that values employees and honors their success. 250 color photos.
There’s a crisis in business today,” say corporate recognition consultants Gostick and Elton. “The rhetoric we’ve been using for years—about people being ‘our most valuable asset’—has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success . . . Go figure.”But there is a way to retain your best employees and win their loyalty and commitment: It’s called Employee Recognition. Managing with Carrots illustrates how to implement a strategic employee recognition program and presents case studies of how North America’s finest companies create powerful recognition experiences.
"After years of being drivern forward by fear and intimidation, troops aren't willing to fight the battle anymore. They're leaving the ranks to join a growing number of recruits at firms that lead with carrots," say nationally renowned employee-recognition experts Adrian Gostick and Chester Elton. In this companion volume to their successful Managing with Carrots, Gostick and Elton present a remarkable story of how a great leader can unleash human potential, creating success in either good economies or bad. Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability through strategically acknowledging employee effort. How is it done? The answer is deceptively simple: with carrots. Plentiful examples show how to choose the right reward for each employee, how to time the giving of a reward to motivate performance, how to effectively present rewards, when to give praise in private and when to make it a public celebration, and how to motivate employees to work harder and work smarter with the company's goals in mind.
Newly updated to include information for the UK, The Carrot Principle illustrates how ordinary organizations have made themselves extraordinary through the use of strategic employee recognition. The authors show how great organizations and great managers succeed through living the Carrot Principle. Featuring case studies of effective recognition in some of the world's most successful organizations, such as DHL, Avis, Pepsi, etc and demonstrating how recognition has led to improved employee commitment and bottom line results in these companies, the book also shows how a Carrot Culture is not created by the CEO, senior leadership team or HR department, but manager by manager. The book provides examples of leaders - from around the globe - who lead through the Carrot Principle: providing plentiful how-to's for managers wishing to get started or hoping to enhance their recognition abilities. Overall, there has never been a book in the recognition or motivation space that has had this type of quantitative or case study support.