The Tale of Technology
The Tale of Technology

Author: AMIR HUSSAIN

Publisher: Notion Press

Published: 2024-09-23

Total Pages: 516

ISBN-13:

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The Tale of Technology is an important source in the context of understanding the evolving landscape of information technology (IT). The book is easy to understand and is a valuable source of information for individuals and entities engaged in or exploring the technology industry. The significance of this book is rooted in 2 main trends: a careful examination of current IT trends and an exploration of emerging technologies pushing to reshape the IT sector in the next 10 years. It is a must-have on the shelves for Aspiring Individuals: The book is relevant for anyone with the ambition to embark on a business journey within the technology industry. Serves as a foundation guide for those considering a career or a business in the tech sector. Business Leaders: The book is recommended for leaders in key roles across various functions within technology companies, such as individuals overseeing Sales, Marketing, Engineering, Product Development, Services, Operations, and Finance. Entrepreneurs: The book is valuable for entrepreneurs actively involved in establishing and developing their technology-focused businesses. The details in every chapter address strategic, operational, and visionary aspects of entrepreneurship in the tech sector. Professionals: The book is beneficial for professionals contributing to different functions within an organization indicating a broad applicability of the scenarios quoted in the book, suggesting insights and knowledge applicable across diverse roles within a tech-centric enterprise. Startups: Those at the inception of their business journey within the technology industry are encouraged to consider this book an essential resource. The content is tailored to provide insights and guidance relevant to startup ventures' unique challenges and opportunities. A captivating collection of ten thought-provoking chapters on technology and the connected business. This meticulously researched and well-peer-reviewed guide offers an insightful journey through the intricate world of technology business in the 21st century. Explore everything from the origins of industrial revolutions to the complexities of today’s IT landscapes. Consider it your curated guide to understanding the powerful interplay between Information Technology and Business.

Generative AI for Transformational Management
Generative AI for Transformational Management

Author: Gomathi Sankar, Jeganathan

Publisher: IGI Global

Published: 2024-08-27

Total Pages: 418

ISBN-13:

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The business world today is changing at a breakneck pace. Traditional management practices need help keeping up with the uncertainties and complexities of the digital age. Leaders face a lot of pressure to innovate, adapt, and drive transformative change within their organizations. However, they need more than just conventional wisdom to navigate this terrain. A deep understanding of emerging technologies like artificial intelligence (AI) and their practical applications in management is essential. Generative AI for Transformational Management offers a compelling solution to these challenges. This book provides a roadmap for leveraging AI to drive organizational transformation by exploring the intersection of generative AI and visionary leadership. By examining real-world case studies and practical applications, readers can learn how AI can be integrated into leadership practices to promote innovation and proactive decision-making and effectively navigate the complexities of the digital age.

Neuromarketing's Role in Sustainable Finance
Neuromarketing's Role in Sustainable Finance

Author: Taneja, Sanjay

Publisher: IGI Global

Published: 2024-10-18

Total Pages: 634

ISBN-13:

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Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to sustainability messages, enabling them to craft more persuasive campaigns that resonate with investors’ values. By leveraging insights into behavior and decision-making processes, neuromarketing enhances the appeal of sustainable finance, encourages greener investment choices, and helps align financial practices with the growing demand for ethical, long-term impact solutions. Neuromarketing's Role in Sustainable Finance explores the intersection of neuromarketing and sustainable finance, revealing how insights from cognitive neuroscience can drive environmentally responsible investment behaviors. It examines subconscious factors influencing consumer decisions toward green investments, offering theoretical frameworks and practical applications to understand and promote ethical financial choices. Covering topics such as behavioral finance, environmental awareness, and investor patterns, this book is an excellent resource for scholars, researchers, financial professionals, marketers, business professionals, academicians, graduate and postgraduate students, and more.

AI and Machine Learning Applications in Supply Chains and Marketing
AI and Machine Learning Applications in Supply Chains and Marketing

Author: Masengu, Reason

Publisher: IGI Global

Published: 2024-10-18

Total Pages: 488

ISBN-13:

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While artificial intelligence (AI) simulates human intelligence in machines, machine learning (ML) enables systems to learn from data without explicit programming. In marketing and supply chain management, AI and ML empower businesses to analyze consumer behavior, personalize experiences, optimize advertising strategies, forecast consumer demands, manage inventory, plan routes, and mitigate risks. Businesses can enhance efficiency, accuracy, decision-making, customer engagement, and cost-effectiveness when integrating AI and ML in marketing and supply chain operations. Further research is necessary to drive success in the dynamic marketplace. AI and Machine Learning Applications in Supply Chains and Marketing bridges the gap between theoretical knowledge and practical application of AI and ML in marketing and supply chain management. It examines emerging technologies that can revolutionize industries by transforming business operations. This book covers topics such as data analysis, sustainable development, and blockchain, and is a useful resource for business owners, economists, marketing professionals, engineers, computer scientists, academicians, and researchers.

5G and Fiber Optics Security Technologies for Smart Grid Cyber Defense
5G and Fiber Optics Security Technologies for Smart Grid Cyber Defense

Author: Prabhakar, G.

Publisher: IGI Global

Published: 2024-08-01

Total Pages: 513

ISBN-13:

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In the digital age, smart grids stand as the backbone of modern energy systems, facilitating efficient energy distribution and management. However, this sophistication comes at the cost of heightened vulnerability to cyber threats. Standing on the precipice of a hyper-connected future, the inadequacies of current cybersecurity measures loom large, demanding urgent attention from academic scholars and industry experts. 5G and Fiber Optics Security Technologies for Smart Grid Cyber Defense addresses the challenges of securing smart grid systems through communication technologies. The book navigates through 5G wireless and fiber optics, offering a nuanced understanding of their application in the context of grid security. The book begins by exploring the inherent vulnerabilities in smart grid architecture and the imperative role of cybersecurity in modern energy systems. Subsequently, it delves into the specifics of 5G network architectures, dissecting the technologies and standards underpinning the new radio (NR) while emphasizing the significance of network slicing and security isolation. Concurrently, the book unveils the intricacies of fiber optic communication in smart grids, elucidating network design, security measures, and integrating fiber optic sensors for grid monitoring and intrusion detection.

Digital Transformation Initiatives for Agile Marketing
Digital Transformation Initiatives for Agile Marketing

Author: Maravilhas, Sérgio

Publisher: IGI Global

Published: 2024-10-16

Total Pages: 604

ISBN-13:

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In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.

Industry 4.0 and People Analytics
Industry 4.0 and People Analytics

Author: Vinod Kumar Shukla

Publisher: CRC Press

Published: 2024-07-05

Total Pages: 357

ISBN-13: 1000914089

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Industry 4.0 is revolutionizing the way companies do business by integrating new technologies into workplace practices and into production facilities and throughout their operations. This new volume provides an insightful examination of the role of people analytics—the data-driven and goal-focused method of studying people processes, functions, challenges, and opportunities at work to elevate these systems and achieve sustainable business success—in the era of Industry 4.0. It explores the use of AI and other technologies in analyzing cognition, human potential, and talent management; for studying workplace diversity and inclusion; in performance management and reward analytics; to enhance emotional and social intelligence in decision making; for employee training programs; for employee wellness enhancement; for leadership development; and more.