Atlas of Yellowstone

Atlas of Yellowstone

Author: W. Andrew Marcus

Publisher: Univ of California Press

Published: 2022-01-11

Total Pages: 366

ISBN-13: 0520379772

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The second edition of the award-winning Atlas of Yellowstone contains 50% new material, making it the authoritative reference for the world’s first national park on its 150th anniversary. The publication of the Atlas of Yellowstone, Second Edition coincides with the 150th anniversary of the founding of Yellowstone National Park—a major international event. The atlas is an accessible, comprehensive guide that presents Yellowstone’s story through compelling visualizations rendered by award-winning cartographers at the University of Oregon. Readers of this new edition of the Atlas of Yellowstone will explore the contributions of Yellowstone to preserving and understanding natural and cultural landscapes, to informing worldwide conservation practices, and to inspiring national parks around the world, while also learning about the many struggles the park faces in carrying out its mission. Ranging from Indigenous Americans and local economies to geysers and wildlife migrations, from the life of one wolf to the threat of wildfires, each page provides leading experts’ insights into the complexity and significance of Yellowstone. Key elements of the atlas include: More than 1,000 maps, graphics, and photographs Contributions from more than 130 experts Detailed topographic maps of Yellowstone and Grand Teton National Parks Exploration of Yellowstone National Park’s influence over 150 years on conservation practice, park management, and American culture New, detailed visualizations of wildlife that take advantage of modern GPS technology to track individual animals and entire herds Place-name origins for Yellowstone and Grand Teton National Parks and the surrounding region


Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

Author: Alastair M. Morrison

Publisher: Routledge

Published: 2013-12-03

Total Pages: 633

ISBN-13: 1136176667

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Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.