This book approaches environmentalism via two academic disciplines, sociology and philosophy. Both have concerns about the environment's ability not only to sustain itself but to thrive. The authors argue that rather than simple sustainability, we must promote thrivability for the sake of protecting the environment and all living things. In this greatly expanded second edition, the authors have updated data and examples, introduced new topics and concepts, and emphasized the need to lessen our dependence on fossil fuels. Numerous topics are explored, from the differences between sustainability and thrivability, and the overuse of plastic, to mass extinction, the role of natural disasters and more. The Covid-19 pandemic offers an added perspective on the relationship between disease and the environment.
From the Sunday Times bestselling authors, The Happy Pear 'My go-to for incredible vegan recipes' Joe Wicks 'Awesome plans that show how plant-based food can transform your health' BOSH! _____________________________________________________________________________________ Want to improve your health, lose weight or gain more energy? A plant-based diet might be the answer you're looking for. The Happy Health Plan brings you 90 brand new, mouth-watering recipes and four bespoke meals straight from the Happy Pear kitchen. The recipes have been specially designed with medical experts to look after your heart, give you glowing skin, calm your gut and help you lose weight, without counting a single calorie. Cooking with more plants means that every meal is full of fibre, high in vitamins and low in saturated fat, which means they boost your energy, reduce cholesterol and keep you fuller for longer. Including lots of classic dishes, from a creamy carbonara to a katsu curry, a fluffy pancake stack and even a berry crumble, this book will help you to look after your whole body health, inside and out, with tastier food than ever before.
Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.
This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers’ roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers’ non-pet-related purchases Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.
Influencer Politics focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal, political and promotional often converges in digital media. A key question is how core ideas of influencer culture - authenticity, intimacy, commercialism, and self-branding - shape the ways in which politics are expressed and understood in this context, as well as opens up space for new ways of connecting and interacting with the public. It also highlights the way that influencer culture itself is infused with politics, where issues of, for example, empowerment and exploitation are articulated and discussed in different ways. The book is the result of a common interest among researchers engaged in work on political aspects of influencer marketing and influencer culture from critical, cultural, and strategic perspectives, and offers a range of case studies devoted to both the promises and limitations of influencer politics.
This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption. The concept of happiness in relation to consumption deserves critical attention. While administrative marketing scholars might take for granted the notion that consumption and brand engagement produces positive affects in consumers, such as enjoyment and thrill, more analysis and theoretical exploration are needed to shed light on what that satisfaction and pleasure means in the context of an increasingly unjust and unequal world. This question is particularly pressing in terms of exploring consumer cultures in the global south. The chapters in this volume explore how material practices link to structures of power and exploitation. Taken together, they offer nuanced insight into what notions of a good and fulfilling life mean both to individual consumers and to the societies in which they participate, especially when those societies are characterised by inequality and poverty alongside wealth and elite consumption. This collection places the spotlight on consumption practices, that is, the various forms of social action including communication and marketing that are implemented in everyday life, in relation to the market economy, with and through it. This book will be of great value to students and scholars who are interested in the everyday practices of consumption within a range of fields such as business and management, sociology, media and cultural studies. The chapters in this book were originally published in Consumption Markets & Culture.
Target XAT 2020 provides the detailed Solutions to XAT 2005 to XAT 2019 original Question Papers. The book also provides the topics of the essays asked in each of these XAT exam. The book also contains 5 Mock tests designed exactly as per the latest pattern of XAT. Each Mock Test has 2 parts as per the new format. Part I contains questions on Decision Making, English Language & Logical Reasoning and Quantitative Ability whereas Part 2 contains Essay Writing and questions on General Awareness on Business Environment, Economics and Polity. The detailed solution to each test is provided at the end of the book. The book also contains the list of essays asked in the last 15 years of XAT and a list of essays for practice.
There are several well-ingrained assumptions regarding the dynamics of work and business activities, which can be refuted. Some examples of these widespread assumptions in business and work environments are employees being viewed as commodities, competitors perceived as threats, companies’ resources seen as limited, and customers perceived as scarce and difficult. All this leads to the question: "Is there a way to perform business activities more humanely?" The second edition of this book challenges the reader to change the way they perform in business situations and become more focused on the human aspects of business activities. The users of this knowledge and those affected by them will undergo a profound transformation in the way they perform business activities. They will benefit from gradually testing and implementing the guidelines conveyed in this book, both in the business environment and in the workplace. When readers put these principles into practice, positive ripple effects are bound to affect other stakeholders of the organisation they work for or own. The author has refreshed all the concepts and examples introduced in the first edition which include aspects related to mission and vision, passion, business mindset, organisational learning, improvement of business conversations, use of constructive criticism, and betterment of relationships with the most relevant stakeholders (customers, suppliers, intermediaries, community, employees, etc.). The author also includes a discussion of creativity and the innovation process as well as other relevant aspects related to a healthy business environment and provides various real-life examples of companies which have adopted a loving attitude towards their stakeholders – which has become so important in the current business environment.
′The Roger Federer, the Steffi Graf, the Usain Bolt of all books about the psychology of sport, packed with insight and wisdom’ - Brian Viner, Sports writer and author of Pelé, Ali, Lillee, and Me This is the first textbook to explore and explain the contribution of social groups and social identity to all aspects of sports and exercise — from leadership, motivation and communication to mental health, teamwork, and fan behaviour. In the context of increasing recognition of the importance of group processes for athletic performance, engagement in exercise and the business of sport, this book offers a new way of understanding, researching and practicing sport and exercise psychology Written by an international team of researchers at the cutting edge of efforts to apply social identity principles to the world of sport and exercise, this will be an essential resource for students, teachers and practitioners who are keen to be at the forefront of thinking and practice.
