Information Quality
Information Quality

Author: Richard Wang

Publisher: Routledge

Published: 2014-12-18

Total Pages: 333

ISBN-13: 1317467981

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Organizations today have access to vast stores of data that come in a wide variety of forms and may be stored in places ranging from file cabinets to databases, and from library shelves to the Internet. The enormous growth in the quantity of data, however, has brought with it growing problems with the quality of information, further complicated by the struggles many organizations are experiencing as they try to improve their systems for knowledge management and organizational memory. Failure to manage information properly, or inaccurate data, costs businesses billions of dollars each year. This volume presents cutting-edge research on information quality. Part I seeks to understand how data can be measured and evaluated for quality. Part II deals with the problem of ensuring quality while processing data into information a company can use. Part III presents case studies, while Part IV explores organizational issues related to information quality. Part V addresses issues in information quality education.

Advertising, Promotion, and New Media
Advertising, Promotion, and New Media

Author: Marla R. Stafford

Publisher: Routledge

Published: 2015-03-26

Total Pages: 393

ISBN-13: 1317477561

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Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

Dwell
Dwell

Author:

Publisher:

Published: 2002-02

Total Pages: 96

ISBN-13:

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At Dwell, we're staging a minor revolution. We think that it's possible to live in a house or apartment by a bold modern architect, to own furniture and products that are exceptionally well designed, and still be a regular human being. We think that good design is an integral part of real life. And that real life has been conspicuous by its absence in most design and architecture magazines.