Anyone with an internet connection has the potential to reach millions of people with a single message using Twitter. The 140-character updates and posts, called tweets, allow people to reach as many followers as they can get. Students can use Twitter to their advantage, far beyond talking about favorite sports teams or rock stars. They can use it for creative expression and academics, from research to reporting to a college search. Young entrepreneurs can use Twitter to promote a business. Twenty activities help readers create a portfolio and build a digital footprint that can open doors professionally, academically, and creatively.
In this guide, teens learn how to create pin collections that are similar to having a personally designed catalog that holds all the internet links related to their passions, hobbies, and aspirations. Twenty activities help readers leverage the power of visual content to enrich their lives, advance their studies, and promote their favorite endeavors.
This resource offers teens tips on how they can use YouTube to help with their personal creative endeavors, artistic expression, school-related projects, college applications, job prospects, and personal development.
This guide gives an introduction to the Tumblr platform, as well as an overview of its etiquette and usage tips. While progressing through the twenty activities in this guide, readers will learn the basics of usage and the community, as well as safety tips. Activities include creating a personal blog and leveraging social media skills on behalf of an employer or a cause the reader is passionate about.
This title guides readers through exercises to educate them on the limits and possibilities of sharing. Focusing on tools to build skills, it covers creating multimedia content and devising and strategizing for a marketable brand presence as an individual or on behalf of a business or organization, providing a step-by-step pathway to social media literacy and considering social media from a critical position while evaluating privacy, reputation, and appropriate content.
With the landscape of social media changing rapidly, image-based platforms like Snapchat and Instagram are growing more popular as access to high-quality cameras become a part of daily life. To prepare students for success in writing, creating content, and marketing, this guide walks the reader through both of these exciting platforms, comparing their advantages and drawbacks. The twenty activities included give students concrete skills to develop as they consider their audience, map out plans for the content they plan to post, and learn how to use social media to attract the notice of colleges and employers.
Social media is a part of everyday life, and businesses have taken note. Today, social media managers are needed to help shepherd companies into the next era of how business is done. This resource is a straightforward guide for those who choose social media management as a career path. It explains job preparation and education, networking strategies, and creation of a portfolio and résumé and offers practical tips for advancement in the field. It also describes the steps to building a private practice. This accessible, fun volume is an insightful look into a career that is still in its infancy.
As the use of social media has become more pervasive across all segments of the population, social media platforms have become the primary way many of us get our information, not only about our family and friends but about world wide news and events. How reliable is this information? How much faith can we place in it? How can we know what to trust? In this book, readers will look at the origins of Twitter and its development as a news source, as well as its darker turn as a source of misinformation and propaganda. This essential book includes a glossary of useful terms and a list of helpful references.
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work. What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.
Phonics for Pupils with Special Educational Needs is a complete, structured, multisensory programme for teaching reading and spelling, making it fun and accessible for all. This fantastic seven-part resource offers a refreshingly simple approach to the teaching of phonics, alongside activities to develop auditory and visual perceptual skills. Specifically designed to meet the needs of pupils of any age with special educational needs, the books break down phonics into manageable core elements and provide a huge wealth of resources to support teachers in teaching reading and spelling. Book 1: Building Basics introduces basic sounds and explores their relationship with letters. It focuses on sounds and letters where there is a simple 1:1 correspondence between the two, and explores the sounds in simple words that follow the pattern of vowel-consonant or consonant-vowel-consonant. Sounds are grouped into seven sets, with each set containing more than 50 engaging activities, including: sound story, dynamic blending, reading race, spot the word and spelling challenge. Thorough guidance is provided on how to deliver each activity, as well as a lesson planner template, handy word lists and posters for teachers and teaching assistants to use to support learning. Each book in the series gradually builds on children’s understanding of sounds and letters and provides scaffolded support for children to learn about every sound in the English language. Offering tried and tested material which can be photocopied for each use, this is an invaluable resource to simplify phonics teaching for teachers and teaching assistants and provide fun new ways of learning phonics for all children. This book is accompanied by a companion resource, 'Phonics for Pupils with Complex SEND ', to be used alongside the Phonics for Pupils with Special Educational Needs programme. The activities from Books 1-6 of the programme are adapted to be accessible for non-verbal pupils, including AAC users, and those with physical disabilities.
