Author: John R. Jagoe

Publisher:

Published: 2008

Total Pages: 0

ISBN-13: 9780943677668

The Export Sales & Marketing Manual was introduced worldwide in 1987 and has been updated annually for 21 consecutive years. Referred to worldwide as ?The Bible of Exporting?, it is currently being used throughout the United States and in 80 countries around the world. No other publication in the field of international trade has achieved the longevity and global reach of the Export Sales & Marketing Manual. More information about the manual is available at https://www.exportinstitute.com/products/export_manual.htm.It is available in print and CD-ROM versions, and as online export classes at http://www.exportclasses.com. The content of the manual has been drawn from John R. Jagoe?s 43 years of hands-on experience in exporting. Since graduating from Thunderbird in 1964, Mr. Jagoe has worked as a marketing executive in eight foreign countries: Costa Rica, Guatemala, Puerto Rico, Panama, Italy, the United Kingdom, Germany and Australia. During this period, he has appointed more than 300 successful export agents and distributors for companies in 60 countries around the world. The Export Sales & Marketing Manual 2008 covers every step involved in selling products in world markets. Immediately-usable information is presented in a logical, step-by-step format supported by 120 illustrations, 85 graphs, 40 flow charts and 60 examples of international trade documents. 1200 website addresses have been strategically placed within the text so that users can conduct international market research as they learn how to export. It also includes a 30-page glossary of export terms and a 9-page, detailed index for quick reference.