17 GRASPED Personas in E-Commerce Marketing
17 GRASPED Personas in E-Commerce Marketing

Author: Steven Brough

Publisher: GRASPED Digital

Published: 2024-02-21

Total Pages: 34

ISBN-13:

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This guide offers a deep dive into the e-commerce marketing ecosystem, revealing the key personas and strategies that drive success in the digital marketplace. It emphasizes the synergy between various roles, from SEO experts to social media coordinators, in enhancing online visibility, engaging customers, and ultimately driving sales. Distinguishes itself by focusing on the collaborative dynamics within e-commerce marketing, shedding light on how diverse expertise from various personas contributes to a cohesive and successful online marketing strategy. Embarks on an exploration of e-commerce marketing, highlighting its significance in today's digital landscape and introducing the professionals who steer these efforts towards achieving online retail success. List of Personas E-commerce Marketing Manager SEO Specialist Social Media Coordinator Email Marketing Specialist PPC/Advertising Expert Content Creator/Writer Web Analyst Customer Service Representative These personas outline the multifaceted approach needed for effective e-commerce marketing, highlighting the blend of technical, creative, and analytical skills required to thrive in the digital commerce domain.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

International Management: Managing Cultural Diversity
International Management: Managing Cultural Diversity

Author: Helen Deresky

Publisher: Pearson Higher Education AU

Published: 2015-05-20

Total Pages: 513

ISBN-13: 1442558504

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International Management: Managing Cultural Diversity International Management explores the dynamic global environment of business management by examining the political, legal, technological, competitive, and cultural factors that shape corporations worldwide. With its hallmark clear and concise approach, International Management places fundamental management theories in an international context. Students will gain a comprehensive understanding of the practices, cultural skills and sensitivities needed to operate successfully in a wide range of cross-national situations. The second Australian edition of International Management focuses on the expanding economics of Australasia, China, India and their increasing trade amongst themselves, the European Union and the Americas. International Management 2nd edition incorporates up-to-date research, increased coverage of ethics, a wide range of case studies and examines recent trends affecting international business managers in today’s hypercompetitive global environment. International Management is suitable for undergraduate and post graduate students majoring in international business, general management or cross cultural studies.

Data-Driven Personas
Data-Driven Personas

Author: Bernard J. Jansen

Publisher: Springer Nature

Published: 2022-05-31

Total Pages: 317

ISBN-13: 3031022319

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Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.

Billboard
Billboard

Author:

Publisher:

Published: 2000-04-22

Total Pages: 88

ISBN-13:

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Social Computing and Social Media: Applications in Education and Commerce
Social Computing and Social Media: Applications in Education and Commerce

Author: Gabriele Meiselwitz

Publisher: Springer Nature

Published: 2022-06-16

Total Pages: 459

ISBN-13: 3031050649

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This two-volume set LNCS 13315 and 13316 constitutes the refereed proceedings of the 14th International Conference on Social Computing and Social Media, SCSM 2022, held as part of the 24rd International Conference, HCI International 2022, which took place in June-July 2022. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 275 posters included in the 40 HCII 2022 proceedings volumes was carefully reviewed and selected from 5583 submissions. The papers of SCSM 2022, Part II, are organized in topical sections named: social media in education; customer experience and consumer behavior.