Outlines dozens of strategies for attracting and fostering loyalty in customers, sharing low-cost ideas in a series of bite-sized entries that can be readily implemented for immediate effect.
151 Quick Ideas to Increase Sales will help you do all this and more. It will break down the walls between the sales function and the other promotional elements in a typical marketing mix, allowing for a more synergistic approach to sales.
Citing a correlation between common, inefficient practices and low employee productivity, a volume of easily implemented ideas for business owners argues against artificial incentives and harsh methods while suggesting jargon-free, motivational strategies for improved performance.
"For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration and knee-jerk reactions. This book takes the mystery out of creating an ongoing plan, with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost"--
Sales and marketing is a fast-paced environment, and there is never enough time to write good letters--letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch. Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letter, but includes a wide range of samples that you can easily and quickly adapt and use right now. This book includes concise, easy-to-use writing tips and resources that get attention--and results! Packed with solid writing advice and useful techniques, it also includes a CD-ROM that contains templates not only for all of the sample letters included in the text, but even more. This guide will cut the time you spend on writing sales, marketing, and pitch letters in half--and will help you get the results you want and need. Don't worry about finding the "right" word or phase, or even the "right" format of your sales correspondence--the work has been done for you.
Do you work with other people? Fellow employees; your boss; customers; vendors; colleagues? Of course, we all work in organizations comprised of people. People with whom we must have strong, positive relationships in order to ensure our own success as well as the organization's. Do we get any training or education on this key skill at our companies? Rarely. 151 Quick Ideas to Improve Your People Skills is constructed to help everyone do a better, more effective job of working with others. These ideas are culled from the study of human behavior, relationships, and communication. Everything here will help you be more effective, efficient and in control of your relationships with people. In this book you will: * Learn the difference between social intelligence and technical knowledge * Create friends, allies, and supporters * Learn how to analyze tough personal situations and solve them * Understand when and how to negotiate