12 Cliches of Selling (and Why They Work)
12 Cliches of Selling (and Why They Work)

Author: Barry Farber

Publisher: Workman Publishing

Published: 2013-07-09

Total Pages: 257

ISBN-13: 0761153551

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: Written by Barry Farber, one of the country's best known, most respected and incredibly successful sales gurus (Entrepreneur magazine), 12 CLICHES OF SELLING AND WHY THEY WORK is steeped in the language and knowledge of what it takes to sell. It uses one clich, per chapter as a starting point-and mines its truth and powerful wisdom. Never take no for an answer, for example, belies the image of the stereotypical make-the-sale-at-any-cost salesperson and focuses on finding ways to get around obstacles, such as making the gatekeeper your ally and using humor to open closed doors. You never get a second chance to make a first impression shows how to sell yourself first, how to make people like, trust, and respect you, and how and why to make eye contact and keep a questioning attitude. Your attitude determines your altitude describes how to build and maintain a positive attitude, even in the face of rejection. Don't sell the steak, sell the sizzle gives the 12 steps to a solid presentation. The art of networking and mentoring is covered in It's not what you know, it's who you know, while the importance of value, including the value of getting your money's worth-and all that it implies-falls under You get what you pay for. It's the book for everyone who sells-and, as Robert Louis Stevenson once wrote, Everyone lives by selling something.

Success Secrets of Sales Superstars
Success Secrets of Sales Superstars

Author: Robert L. Shook

Publisher: Entrepreneur Press

Published: 2013-04-01

Total Pages: 288

ISBN-13: 1613082339

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Shook and Farber invite eager entrepreneurs to join 33 of today’s business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success. Crafted to cover a variety of industries, products, and services, this entertaining playbook urges entrepreneurs to reinvent their sales approach, illustrating proven techniques, tips, and tricks in each story and summarizing the unique take-away offered by its teller. Entrepreneurs uncover such pearls as how to ignite creativity to overcome sale barriers, how to create long-term customers, and how to sell what the customer wants (hint: it’s not always a product or service). Entrepreneurs also gain invaluable insight and encouragement as they turn from story to story, leaving the pages with lessons learned and the excitement of being privy to an exchange among the elite in their industry.

Sales Pro Success Secrets
Sales Pro Success Secrets

Author: Brian Lambert

Publisher: Lulu.com

Published: 2006-10-01

Total Pages: 234

ISBN-13: 1430300205

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This book will arm you with a solid understanding of what professional selling entails. It will explain the various selling environments, the way sales teams are organized, and provide an explanation of what it takes to succeed. Would a Doctor begin operating on a patient without an understanding of the circulatory system, digestive system, or other important definitions of human anatomy? Absolutely not! Just as every profession provides an explanation of what it takes to succeed while providing a common language of understanding, so too should every new salesperson understand "what" selling is, before you begin to learn "how" to sell. The authors provide a conversational real-world explanation of what selling is while sharing important insights one what helped them succeed as top performing sales representatives at Hewlett Packard and Dun & Bradstreet and various other selling environments.

10 Steps to Successful Customer Service
10 Steps to Successful Customer Service

Author: Maxine Kamin

Publisher: Association for Talent Development

Published: 2010-02-01

Total Pages: 289

ISBN-13: 1607283670

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Providing great customer service has never been more critical for the success of any business. 10 Steps to Successful Customer Service is designed as a quick but effective check up to ensure that front line professionals as well as customer service managers focus on the key practices that keep and create satisfied customers. Beginning with a focus on individual motivation for service, Maxine Kamin covers all the bases critical for success from trust and relationship building to maintaining a big picture perspective to avoid burn out on the job. The 10 Steps to creating spectacular customer service! Step 1: Identify Service Motivation and Mission Step 2: Define Great Service for Your Organization Step 3: Form Great Relationships Step 4: Build Trusting Relationships that Last Step 5: Use the Law of Attraction—Be Positive Step 6: Aggressively Solve Problems—the Bigger the Better Step 7: Recover from Mistakes Gracefully Step 8: Give Customers and Yourself a Break Step 9: Keep It Cool When Things Get Hot Step 10: Be Your Own Best Customer

The Bookbuzz Book of Biz Book Insights 2009
The Bookbuzz Book of Biz Book Insights 2009

Author: Yanky Fachler

Publisher: ASP / VUBPRESS / UPA

Published: 2010-04

Total Pages: 141

ISBN-13: 9054875968

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"My Hope is that Managers will read Business Books a bit More Critically, free from Delusions, their Deepest Fantasies and Fondest Hopes Tempered bya bit of Realism." Phil Rosenzweig, The Halo Effect --Book Jacket.

Library Journal
Library Journal

Author:

Publisher:

Published: 2001

Total Pages: 804

ISBN-13:

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Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.

Adweek
Adweek

Author:

Publisher:

Published: 2002

Total Pages: 350

ISBN-13:

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Vols. for 1981- include four special directory issues.

Fearless Referrals: Boost Your Confidence, Break Down Doors, and Build a Powerful Client List
Fearless Referrals: Boost Your Confidence, Break Down Doors, and Build a Powerful Client List

Author: Matt Anderson

Publisher: McGraw Hill Professional

Published: 2011-12-12

Total Pages: 257

ISBN-13: 0071782877

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Use Your Contacts as the Building Blocks to Success "The 'Golden Rules' for developing a continuous chain of high-quality referrals for any product in any business." —Brian Tracy, bestselling author of The Psychology of Selling "This easy-to-use, practical guide will dramatically increase your referral stream." —Jon Voegele, Regional Vice President of Agency, COUNTRY Financial "Matt Anderson has written an indispensable manual to doing business in our networked age where ideas and business opportunities travel virally." —Magnus Lindkvist, trendspotter and author of Everything We Know Is Wrong and The Attack of he Unexpected When you ask a successful salesperson how he or she gets so much business, the answer is always the same: “Word of mouth.” A quality referral is vastly more valuable than any other form of marketing. But how much time and effort do you actually spend harvesting those referrals? Fearless Referrals shows how to secure consistently higher quality referrals the right way. This groundbreaking guide provides a toolbox of wording that works, powerful fear-killing techniques, and proven referral-gathering methods that will completely transform your business. Learn how to: Overcome the fears of rejection and appearing too needy Develop a six-step system where others are comfortable opening doors for you Create relationships that foster future referrals Ask the right people, the right way, at the right time for a referral You can build a world-class business simply by leveraging your most valuable asset—your network. As you become increasingly fearless about referrals, word-ofmouth is money in the bank.