101 Things I Learned® in Business School (Second Edition)
101 Things I Learned® in Business School (Second Edition)

Author: Michael W. Preis

Publisher: Crown

Published: 2021-04-13

Total Pages: 218

ISBN-13: 1524761931

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An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate. Success in business—and in business school—calls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from corporate organization to maintaining customer satisfaction. Lessons include: • key elements of organizational philosophy, structure, culture, and behavior • ways to grow a business in new and existing markets • why fast-growing companies may be chronically short on cash • how to manage and interpret data when weighing a decision • how to run a meeting most effectively • how social and environmental responsibility can be good for business 101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to improve their business practices, and to seasoned professionals seeking a refresher on core principles.

101 Things I Learned in Business School
101 Things I Learned in Business School

Author: Preis Michael W Frederick Matthew

Publisher:

Published: 2014-07

Total Pages: 111

ISBN-13: 9780446586313

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101 THINGS I LEARNED IN BUSINESS SCHOOL covers a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school.

101 Things I Learned® in Advertising School
101 Things I Learned® in Advertising School

Author: Tracy Arrington

Publisher: Crown

Published: 2018-04-03

Total Pages: 218

ISBN-13: 0451496728

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Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

101 Things You Didn't Learn in Harvard Business School
101 Things You Didn't Learn in Harvard Business School

Author: Laura Bell

Publisher: Laura Bell

Published: 2009-06

Total Pages: 234

ISBN-13: 1590957687

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'101' covers the basic Principles of Economics in terms that even the most mediocre of students will be able to grasp. It then extrapolates these basic values into the convoluted landscape the politicians and businessmen have gotten us into. Economics always sounds confusing and even daunting to the point of terrifying if you listen to the newscasters. It doesn't have to be and nothing will make it clearer than the guidelines presented in this book. STOP IN THE NAME OF LOGIC! Before you make another decision that deals with your life or business, read '101!' You will learn how to deal effectively with: choosing a career buying a home using your credit cards planning for retirement training you kids in how to deal with money All decisions have an effect today and years down the road. Most political mistakes are made because they don't grasp the long term effect. Reading this book will make you wiser in every facet of your life. Join the fans of Laura's writing: You taught me all I need to know about marketing Laura's writing is all you need to get the take on business Boy you sure get things right.

101 Things I Learned® in Product Design School
101 Things I Learned® in Product Design School

Author: Sung Jang

Publisher: Crown

Published: 2020-10-13

Total Pages: 216

ISBN-13: 0451496744

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An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas—along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as • why all design is performed in relation to the body • why every product is part of a system • the difference between being clever and being gimmicky • why notions of beauty are universal across cultures • how to use both storytelling and argument to effectively persuade Written by three experienced design instructors and professionals, 101 Things I Learned® in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.

101 Things I Learned® in Psychology School
101 Things I Learned® in Psychology School

Author: Tim Bono

Publisher: Crown

Published: 2023-11-21

Total Pages: 217

ISBN-13: 0451496760

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Why do we think, feel, and act the way we do? A professor and expert consultant on psychological health ponders these questions and more in this thought-provoking, illustrated guide. Psychology is one of the most popular undergraduate majors. It provides an orienting point for many professional careers, including international relations, public health, social work, clinical counseling, brain research, organizational behavior, business, and advertising. This book not only provides an introduction to this vast field but also tells you how to survive and thrive in the psychology curriculum. Lessons include: • the essential organization and workings of the brain • why statistics and the scientific method are as critical to the psychologist as humanistic skills • how to conduct research, structure survey questions, organize data, and present a research paper • how a therapist and patient form an alliance • why forgetting makes the mind more efficient • why shame is destructive while guilt is productive Written by an experienced professor, author, and expert consultant on mental health and happiness, 101 Things I Learned® in Psychology School is for students as well as beginning clinicians, social and public health workers, and others interested in understanding why we think, feel, and act as we do.

101 Things I Learned® in Culinary School (Second Edition)
101 Things I Learned® in Culinary School (Second Edition)

Author: Louis Eguaras

Publisher: Crown

Published: 2020-05-12

Total Pages: 218

ISBN-13: 1524761958

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An informative, illustrated guide to food, cooking, and the culinary profession by a former White House chef—now in a revised second edition featuring 50% new material “This book is all meat with no fat. . . . Sure to surprise and enlighten even the most informed gourmands.”—Publishers Weekly (starred review), on the first edition of 101 Things I Learned® in Culinary School A chef must master countless techniques, memorize a mountain of information, and maintain a Zen master’s calm. This book illuminates the path to becoming a culinary professional by sharing important kitchen fundamentals and indispensable advice, including • practical how-tos, from holding a knife to calibrating a thermometer to creating a compost pile • ways to emphasize, accent, deepen, and counterpoint flavors • why we prefer a crisp outside and tender inside in most foods • understanding wine labels and beer basics • how to narrow innumerable culinary options to a manageable few, whether selecting knives, oils, thickeners, flours, potatoes, rice, or salad greens • how a professional kitchen is organized and managed to maintain its mission Written by a culinary professor and former White House chef, 101 Things I Learned® in Culinary School is a concise, highly readable resource for culinary students, home chefs, casual foodies, and anyone else trying to find their way around—or simply into—the kitchen.

101 Things I Learned® in Urban Design School
101 Things I Learned® in Urban Design School

Author: Matthew Frederick

Publisher: Crown

Published: 2018-04-03

Total Pages: 218

ISBN-13: 0451496698

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Providing unique, accessible lessons on urban design, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.

101 Things I Learned® in Law School
101 Things I Learned® in Law School

Author: Vibeke Norgaard Martin

Publisher: Crown

Published: 2019-08-06

Total Pages: 216

ISBN-13: 1524762032

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A provocative, accessible, and cleverly illustrated guide to legal principles and practice, by a law instructor and internationally experienced attorney This might be the most useful book law students ever read. Not because it contains the details of case law, but because it teaches them how to think like a lawyer. From the fundamentals of effective argument to the principles, structures, and assumptions underlying our legal system, 101 Things I Learned® in Law School makes the impenetrable clear and the complex understandable. Illustrated lessons summarize landmark cases and illuminate a fascinating range of questions, including: • What is the difference between honesty and truthfulness? • Why is circumstantial evidence often better than direct evidence? • How does one find the proper sources to substantiate a legal argument? • Why do states deliberately pass unconstitutional laws? • How can testimony from a hostile witness be helpful? Written by an internationally experienced attorney and law instructor, 101 Things I Learned® in Law School is a concise, highly readable resource for law students, graduates, professionals, and anyone else fascinated--or confused--by our legal system.

101 Things I Learned® in Film School
101 Things I Learned® in Film School

Author: Neil Landau

Publisher: Crown

Published: 2021-01-12

Total Pages: 220

ISBN-13: 1524762016

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An illustrated, accessible introduction to filmmaking from an award-winning Hollywood producer, screenwriter, film school professor, and script consultant to major movie studios Anyone with a cellphone can shoot video, but creating a memorable feature-length film requires knowledge and mastery of a wide range of skills, including screenwriting, storytelling, directing, visual composition, and production logistics. This book points the aspiring filmmaker down this complex learning path with such critical lessons as: • how to structure a story and pitch it to a studio • ways to reveal a story’s unseen aspects, such as backstory and character psychology • the difference between plot, story, and theme • why some films drag in Act 2, and what to do about it • how to visually compose a frame to best tell a story • how to manage finances, schedules, and the practical demands of production Written by an award-winning producer, screenwriter, film school professor, and script consultant to major movie studios, 101 Things I Learned® in Film School is an indispensable resource for students, screenwriters, filmmakers, animators, and anyone else interested in the moviemaking profession.