ARE YOU IN A LIFE OR DEATH BATTLE FOR SURVIVAL? Have you ever stood on the seashore just after a violent storm, and observed the crashing waves? In some areas, beaches are littered with wreckage of ships, and we shudder at their destruction. A mile or so down the beach, others may be standing on the edge of the water, with their surf boards, waiting for the next wave to recede, so they can follow it out, and ride the next one in. On one hand, disaster, on the other opportunity. How do funeral service professionals view this economic storm? Do they wonder how their funeral home can stay afloat in these turbulent economic waters, or go under like the Titanic. Funeral directors are experts at weathering economic typhoons and tornadoes. In my lifetime, I have seen them survive three major disasters, and come out better because of them.
Unleash the Power of Twitter and Catapult Your Marketing Success! Are you ready to turn your Twitter presence into a marketing powerhouse? Do you want to unlock the secrets that successful brands use to dominate the Twitterverse? Look no further because "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your ticket to Twitter stardom! 🚀 Blast Off to Twitter Success: Twitter isn't just a platform; it's a launchpad for your brand's success. Learn how to harness its real-time engagement, global reach, and diverse audience to skyrocket your marketing efforts. 📈 101 Proven Strategies: We've packed this book with 101 battle-tested strategies that cover every aspect of Twitter marketing. From crafting compelling tweets to running effective Twitter Ads, we've got you covered. 💡 Insider Secrets: Gain access to insider insights from Twitter experts who've cracked the code to Twitter success. Learn from their experiences and triumphs to supercharge your own strategy. 📣 Create Compelling Content: Crafting tweets that captivate your audience is an art, and we'll teach you the brushstrokes. Dive into tweet design, storytelling, hashtag mastery, and more to create content that converts. 📊 Data-Driven Domination: Don't fly blind! Discover the power of Twitter Analytics and use data to optimize your strategy. Uncover the metrics that matter and turn them into actionable insights. 🔥 Twitter Ads Mastery: Want to reach a broader or more targeted audience? We'll show you how to create Twitter Ads campaigns that drive results, boost your ROI, and make your competition tremble. 🌐 Global Reach, Global Impact: Twitter knows no borders, and neither should your brand. Learn to navigate cultural sensitivities, manage multilingual accounts, and connect with audiences worldwide. 🌟 Influencer Magic: Ever wondered how influencers can boost your brand? Find out how to identify, collaborate with, and measure the impact of influencers on Twitter to amplify your reach. 🤯 Trendsetters Unite: Ride the waves of Twitter trends and master the art of virality. Craft trend-related content that keeps your brand authentic and the talk of the town. 🔒 Crisis-Proof Your Brand: Prepare for Twitter storms and negative feedback with confidence. Learn to respond effectively and turn challenges into opportunities that strengthen your brand. 👥 Build a Twitter Tribe: Create a thriving Twitter community that engages with your brand. Celebrate user-generated content and turn your followers into enthusiastic brand advocates. 🔄 Cross-Pollinate for Success: Integrate Twitter seamlessly into your overall marketing strategy. Leverage other social media platforms, your website, and email marketing to achieve a holistic approach. 💬 Top 30 FAQs: Get answers to the burning questions about Twitter, covering profile management, content creation, engagement, and platform features. Ready to take your Twitter presence to the next level? "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your roadmap to Twitter domination. Whether you're a seasoned marketer or just starting your journey, this book is your key to unlocking Twitter's full potential for your brand's growth and success. Don't miss out on this opportunity to become a Twitter marketing maestro. Grab your copy now and start maximizing your Twitter presence for unparalleled marketing success! 🚀📈🌟
During the Cold War, Westerners were obsessed with the military policies of the Soviet Union. Until the demise of the Soviet Union, however, few details of Moscow's thinking on military matters were available. In this book, Andrei Kokoshin reveals how Soviet military theorists developed and debated the concepts that provided the basis for the Kremlin's defense policies. Drawing on Soviet-era archives and unpublished materials, he sheds light on this important chapter in the history of Russia and the world.The book covers three main themes: the relationship between politics and military strategy in the Soviet Union; how the Soviet political and military leadership assessed threats to Soviet security, the nature of future wars, and methods of warfare; and the relationship between offense and defense in Soviet military strategy. Kokoshin places the strategic concepts behind Moscow's military policies in the context of internal and international struggles for power, and assesses the future role of military power in Russia's national security strategy.
Built around inspiring stories from both the military and business worlds, "Leadership Lessons of the Navy SEALs" outlines a step-by-step approach to boosting morale and increasing productivity in any business organization.
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations—ranging from social media posts and website updates to podcasts, speeches and infographics—prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book’s strength is in its practical utility for career preparation and success. This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. Online resources include chapter outlines; a testbank; sample homework, paper and portfolio-building assignments; and lecture slides. They can be accessed at www.routledge.com/ 9781032163871.
During the course of the Iraq and Afghanistan Wars, military orthopedic surgeons have made significant technical and philosophic changes in the treatment of musculoskeletal combat casualties. The widespread use of individual and vehicular body armor, evolution of enemy tactics to include its reliance on improvised explosive devices, and the effectiveness of treatment rendered at military treatment facilities have resulted in a large burden of complex orthopedic injuries. Combat Orthopedic Surgery: Lessons Learned in Iraq and Afghanistan represents and recognizes the latest advances in musculoskeletal surgical care performed to treat today’s US military servicemembers. Editors LTC Brett D. Owens, MD and LTC Philip J. Belmont Jr., MD have brought together the leading military orthopedic surgeons to relay their clinical orthopedic surgery expertise, as well as to discuss how to provide optimal care for combat casualties both initially in theater and definitively at tertiary care facilities within the United States. Combat Orthopedic Surgery: Lessons Learned in Iraq and Afghanistan is divided into five sections, with the first being devoted to an overview of general topics. The second section covers scientific topics and their clinical application to musculoskeletal combat casualties. The final three sections are clinically focused on the upper extremity, lower extremity, and spine and pelvic injuries, with many illustrative case examples referenced throughout. Most clinical chapters contain: Introduction/historical background Epidemiology Management in theater Definitive management Surgical techniques Outcomes Complications Combat Orthopedic Surgery: Lessons Learned in Iraq and Afghanistan will be the definitive academic record that represents how orthopedic surgeons currently manage and treat musculoskeletal combat casualties.
You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.
