1001 Advertising Tips
1001 Advertising Tips

Author: Luc Dupont

Publisher: Transcontinental

Published: 2006

Total Pages: 0

ISBN-13: 9780973835519

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Using dozens of examples from actual advertising campaigns and marketing strategies, Luc Dupont lays out important advertising principles that are essential reading for all business managers, advertising directors, designers ... as well as the advertisers who use their services.

1001 Ways to Market Your Services
1001 Ways to Market Your Services

Author: Rick Crandall

Publisher: McGraw Hill Professional

Published: 1998-05-22

Total Pages: 406

ISBN-13: 9780809231584

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Offers specific sales and marketing ideas for companies of all sizes and includes tips on using personal contacts, brochures, online marketing, trade shows, and newsletters to promote sales.

Marketing Your Services
Marketing Your Services

Author: Rick Crandall

Publisher: McGraw Hill Professional

Published: 2003

Total Pages: 406

ISBN-13: 9780071398718

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To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In this guide to marketing and building relationships with customers to achieve success, Rick Crandell debunks these myths.

1001 Ways to Take Initiative at Work
1001 Ways to Take Initiative at Work

Author: Bob B. Nelson

Publisher: Workman Publishing Company

Published: 1999-10-01

Total Pages: 251

ISBN-13: 0761153543

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1001 WAYS to Take Initiative at Work is about managing up--about employees taking ownership of their jobs, whether it's an assistant working for a manager or a VP working for the CEO. Third in the 1001 Ways series by bestselling business writer Bob Nelson, whose 1001 Ways to Reward Employees and 1001 Ways to Energize Employees have over 900,000 copies in print, TAKE INITIATIVE is the first management book for employees. Weaving together case studies, examples, quotes, research highlights, and the author's own "Tool Box" of management techniques and exercises, this practical handbook will show every reader how to develop self-leadership, set goals, create learning opportunities, take risks, build a team, sell ideas, and work both within and outside the larger organization. Taking initiative is about a former secretary at Johnsonville Foods who originated and now runs the company's thriving mail-order business. It's about a technical writer who created Xerox's popular "webmaster" website. And it's about you. As Bob Nelson proves, employees have much more power than they think--taking initiative is how to harness that power and reap its rewards. By the bestselling author of 1001 Ways to Reward Employees and 1001 Ways to Energize Employees, with over 900,000 copies in print.

1001 Ways to Energize Employees
1001 Ways to Energize Employees

Author: Bob B. Nelson

Publisher: Hachette UK

Published: 1997-05-01

Total Pages: 376

ISBN-13: 0761153527

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Take the brakes off your business. In the perfect follow-up to 1001 Ways to Reward Employees, the innovative book that has sold over one million copies, Bob Nelson reveals what real companies across America are doing to get the very best out of their employees-and why it's the key to their success. Energizing is listening-AT&T's Universal Card Service's employee suggestion system yields 1,200 ideas a month and millions of dollars in savings. Energizing is encouraging risk-taking-Hershey Foods gives out The Exalted Order of the Extended Neck Award. Energizing is Starbuck's making employees partners, Saturn creating teams that function as independent small businesses, Springfield Remanufacturing's opening its books to all employees. With case studies, examples, techniques, research highlights, and quotes from business leaders, 1001 Ways to Energize Employees is invaluable for managers seeking to increase employee enthusiasm and involvement.

Small Business Survival Book
Small Business Survival Book

Author: Barbara Weltman

Publisher: John Wiley & Sons

Published: 2006-05-19

Total Pages: 255

ISBN-13: 0471793965

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Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble. With a combined fifty years of small business experience between them, authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in today's market. With this book as your guide, you'll discover how to: * Delegate effectively * Monitor cash flow * Extend credit and stay on top of collections * Build and maintain credit and restructure your debt * Meet your tax obligations * Grow your business with successful marketing strategies * Use legal protections * Plan for catastrophe and disaster recovery Whether you're considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.

1,001 Ways to Make More Money as a Speaker, Consultant or Trainer: Plus 300 Rainmaking Strategies for Dry Times
1,001 Ways to Make More Money as a Speaker, Consultant or Trainer: Plus 300 Rainmaking Strategies for Dry Times

Author: Lilly Walters

Publisher: McGraw Hill Professional

Published: 2003-12-31

Total Pages: 223

ISBN-13: 0071457305

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A treasure trove of tips on how to increase your income as a speaker--and keep your clients coming back for more "This extraordinary book contains wonderful insights, ideas and strategies that you can apply immediately to be more successful as a speaker, trainer or consultant, than you ever thought possible." --Brian Tracy, Speaker, Author of Goals! "A must-read! Lilly Walters and the world of paid professional speaking--two names that go hand in hand. When you want ideas you can use today to increase your income in this industry, Lily is the one to ask!" --Mark Victor Hansen, Co-creator, #1 New York Times bestselling series, Chicken Soup for the Soul, Co-author, The One-Minute Millionaire "Lily has done it again! Another great tool to help anyone in the "experts industry" access the market and profit from it." --Jack Canfield, Co- creator and co- author, Chicken Soup for the Soul 1,001 Ways to Make More Money as a Speaker, Consultant, or Trainer draws upon bestselling author Lilly Walters' lifetime of experience as a top speaker and consultant. She also combed through a recent survey of more than 7,000 speakers, consultants and trainers who were asked to describe their revenue-generating strategies. The result is a priceless compendium of sure-fire incomegenerating tips, tricks, strategies, and techniques that no speaker, consultant, trainer, or seminar leader will want to be without. More than 1,300 proven strategies to help speakers, trainers, and consultants to grow their incomes in any economic climate Includes the best practices of thousands of successful speakers, trainers, and consultants A quick-reference format featuring simple bulleted sentences categorized by topic