100 Great Copywriting Ideas
100 Great Copywriting Ideas

Author: Andy Maslen

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2009-11-28

Total Pages: 226

ISBN-13: 9814312029

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Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

100 Great Copywriting Ideas
100 Great Copywriting Ideas

Author: Andy Maslen

Publisher:

Published: 2009

Total Pages: 224

ISBN-13:

DOWNLOAD EBOOK

Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world's best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

100 Great Sales Ideas
100 Great Sales Ideas

Author: Patrick Forsyth

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2009-11-28

Total Pages: 226

ISBN-13: 9814312053

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Selling is crucial to the very survival of any company. This book contains 100 great sales ideas, extracted from the world’s best companies, to help anyone improve their sales and their careers.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that essential ingredient for success.

100 Great Marketing Ideas
100 Great Marketing Ideas

Author: Jim Blythe

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2009-11-28

Total Pages: 210

ISBN-13: 9814312037

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Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

Write to Sell : The Ultimate Guide to Copywriting
Write to Sell : The Ultimate Guide to Copywriting

Author: Andy Maslen

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2019-07-15

Total Pages: 140

ISBN-13: 9814868434

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How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore

The Copywriting Sourcebook
The Copywriting Sourcebook

Author: Andy Maslen

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2010-02-11

Total Pages: 224

ISBN-13: 9814312134

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It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

100 Ideas that Changed the World
100 Ideas that Changed the World

Author: Jheni Osman

Publisher: Random House

Published: 2011-09-01

Total Pages: 349

ISBN-13: 1446417484

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Every once in a while, an idea comes along that makes the entire world sit up and take notice. From the earliest understandings of our place in the solar system, via Darwinism, DNA, neutrons and quarks, right up to the theories that are pushing the boundaries of our knowledge today, we are forever propelled forward by our most gifted scientific minds. In this fascinating book, former BBC Focus magazine editor Jheni Osman explores 100 of the most forward thinking, far-reaching and downright inspired ideas and inventions in history, each nominated by experts from all fields of science and engineering. With selections from established authorities such as Brian Cox, Patrick Moore, Richard Dawkins and Marcus du Sautoy, Osman covers topics as diverse as the Big Bang, vaccination, computing, radioactivity, human genomes, the wheel and many more. Each essay looks at the logic behind these great inventions, discoveries, theories and experiments, studying the circumstances that brought them into being and assessing the impact that they had on the world at large. An intriguing and thought-provoking collection, 100 Ideas that Changed the World offers us a glimpse into the minds behind history's greatest eureka moments.

The Idea Writers
The Idea Writers

Author: T. Iezzi

Publisher: Springer

Published: 2016-09-27

Total Pages: 213

ISBN-13: 1137510447

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

How to Write a Good Advertisement
How to Write a Good Advertisement

Author: Victor O. Schwab

Publisher: Ravenio Books

Published: 2015-10-28

Total Pages: 303

ISBN-13:

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In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.

Web Copy That Sells
Web Copy That Sells

Author: Maria Veloso

Publisher: AMACOM

Published: 2013-02-15

Total Pages: 322

ISBN-13: 0814432522

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Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.