The Online Advertising Playbook

The Online Advertising Playbook

Author: Joe Plummer

Publisher: John Wiley & Sons

Published: 2007-07-20

Total Pages: 322

ISBN-13: 0470140356

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Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University


Digital Minds (2)

Digital Minds (2)

Author: WSI

Publisher: FriesenPress

Published: 2015-11-25

Total Pages: 266

ISBN-13: 1460282175

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The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.


The 7 Pillars of Digital Marketing

The 7 Pillars of Digital Marketing

Author: Arman Rousta

Publisher:

Published: 2015-11-11

Total Pages: 152

ISBN-13: 9780986236518

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Discover the power of The 7 Pillars of Digital Marketing(TM), a comprehensive marketing system and an expansive new paradigm for the digital universe, giving specific guidance for those operating within it. This innovative, holistic and accessible approach to marketing is a map for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques. 7 Pillars presents an architecture that gives specific guidance for marketers operating within the digital realm. This prepares us for the hyper-speed of change that lies ahead while showing respect for the history of marketing. The 7 Pillars of Digital Marketing(TM) illuminates the constantly evolving Internet ecosystem, and provides a practical methodology for understanding the full spectrum of online marketing opportunities. Whatever your skill level, 7 Pillars can learn more about a specific area and polish your marketing skills.


Approaches to Social Enquiry

Approaches to Social Enquiry

Author: Norman Blaikie

Publisher: Polity

Published: 2007-09-24

Total Pages: 257

ISBN-13: 0745634494

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Since its initial publication, this highly respected text has provided students with a critical review of the major research paradigms in the social sciences and the logics or strategies of enquiry associated with them. This second edition has been revised and updated.


PC Mag

PC Mag

Author:

Publisher:

Published: 1985-05-14

Total Pages: 378

ISBN-13:

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PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.


Understanding Digital Marketing

Understanding Digital Marketing

Author: Damian Ryan

Publisher: Kogan Page Publishers

Published: 2012-03-03

Total Pages: 304

ISBN-13: 0749464283

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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.


An Introduction to Predictive Maintenance

An Introduction to Predictive Maintenance

Author: R. Keith Mobley

Publisher: Elsevier

Published: 2002-10-24

Total Pages: 451

ISBN-13: 0080478697

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This second edition of An Introduction to Predictive Maintenance helps plant, process, maintenance and reliability managers and engineers to develop and implement a comprehensive maintenance management program, providing proven strategies for regularly monitoring critical process equipment and systems, predicting machine failures, and scheduling maintenance accordingly. Since the publication of the first edition in 1990, there have been many changes in both technology and methodology, including financial implications, the role of a maintenance organization, predictive maintenance techniques, various analyses, and maintenance of the program itself. This revision includes a complete update of the applicable chapters from the first edition as well as six additional chapters outlining the most recent information available. Having already been implemented and maintained successfully in hundreds of manufacturing and process plants worldwide, the practices detailed in this second edition of An Introduction to Predictive Maintenance will save plants and corporations, as well as U.S. industry as a whole, billions of dollars by minimizing unexpected equipment failures and its resultant high maintenance cost while increasing productivity. - A comprehensive introduction to a system of monitoring critical industrial equipment - Optimize the availability of process machinery and greatly reduce the cost of maintenance - Provides the means to improve product quality, productivity and profitability of manufacturing and production plants