Zekman V. Direct American Marketers, Inc
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Published: 1997
Total Pages: 62
ISBN-13:
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Author:
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Published: 1997
Total Pages: 62
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Published: 1997
Total Pages: 130
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Published: 2000
Total Pages: 264
ISBN-13:
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Published: 2006
Total Pages: 426
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DOWNLOAD EBOOKAuthor: Dean K. Fueroghne
Publisher: Rowman & Littlefield
Published: 2017-03-01
Total Pages: 398
ISBN-13: 1442244895
DOWNLOAD EBOOKIn this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
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Published: 2000
Total Pages: 48
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DOWNLOAD EBOOKAuthor: Illinois. Supreme Court
Publisher:
Published: 2009
Total Pages: 680
ISBN-13:
DOWNLOAD EBOOKAuthor: August Horvath
Publisher: American Bar Association
Published: 2009
Total Pages: 878
ISBN-13: 9781604423907
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