The YouTube Formula

The YouTube Formula

Author: Derral Eves

Publisher: John Wiley & Sons

Published: 2021-02-24

Total Pages: 355

ISBN-13: 1119716020

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The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.


A Human Algorithm

A Human Algorithm

Author: Flynn Coleman

Publisher: Catapult

Published: 2020-10-20

Total Pages: 337

ISBN-13: 1640094288

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A groundbreaking narrative on the urgency of ethically designed AI and a guidebook to reimagining life in the era of intelligent technology. The Age of Intelligent Machines is upon us, and we are at a reflection point. The proliferation of fast–moving technologies, including forms of artificial intelligence akin to a new species, will cause us to confront profound questions about ourselves. The era of human intellectual superiority is ending, and we need to plan for this monumental shift. A Human Algorithm: How Artificial Intelligence Is Redefining Who We Are examines the immense impact intelligent technology will have on humanity. These machines, while challenging our personal beliefs and our socioeconomic world order, also have the potential to transform our health and well–being, alleviate poverty and suffering, and reveal the mysteries of intelligence and consciousness. International human rights attorney Flynn Coleman deftly argues that it is critical that we instill values, ethics, and morals into our robots, algorithms, and other forms of AI. Equally important, we need to develop and implement laws, policies, and oversight mechanisms to protect us from tech’s insidious threats. To realize AI’s transcendent potential, Coleman advocates for inviting a diverse group of voices to participate in designing our intelligent machines and using our moral imagination to ensure that human rights, empathy, and equity are core principles of emerging technologies. Ultimately, A Human Algorithm is a clarion call for building a more humane future and moving conscientiously into a new frontier of our own design. “[Coleman] argues that the algorithms of machine learning––if they are instilled with human ethics and values––could bring about a new era of enlightenment.” —San Francisco Chronicle


The Scholarship Algorithm

The Scholarship Algorithm

Author: Carlynn Greene

Publisher:

Published: 2020-10

Total Pages:

ISBN-13: 9781735816517

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After winning 25 scholarships for myself and over $1.2 million for students both in the U.S. and internationally, this book details most of my techniques to securing scholarships and graduating debt-free. This book covers it all. You will be 5x more likely to actually win a scholarship - if not multiple. Learn how to:-Find scholarships that you are more likely to win-Ways to speed up your process so that you are not wasting your time- Effectively write strong and memorable essays-And strategically filling out the application with discussions behind the psychology of what makes a winning application stand out from the rest


Nine Algorithms That Changed the Future

Nine Algorithms That Changed the Future

Author: John MacCormick

Publisher: Princeton University Press

Published: 2020-09-15

Total Pages: 232

ISBN-13: 0691209057

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Nine revolutionary algorithms that power our computers and smartphones Every day, we use our computers to perform remarkable feats. A simple web search picks out a handful of relevant needles from the world's biggest haystack. Uploading a photo to Facebook transmits millions of pieces of information over numerous error-prone network links, yet somehow a perfect copy of the photo arrives intact. Without even knowing it, we use public-key cryptography to transmit secret information like credit card numbers, and we use digital signatures to verify the identity of the websites we visit. How do our computers perform these tasks with such ease? John MacCormick answers this question in language anyone can understand, using vivid examples to explain the fundamental tricks behind nine computer algorithms that power our PCs, tablets, and smartphones.


YouTube Channels For Dummies

YouTube Channels For Dummies

Author: Rob Ciampa

Publisher: John Wiley & Sons

Published: 2020-08-03

Total Pages: 403

ISBN-13: 1119688108

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Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.


Hello World

Hello World

Author: Hannah Fry

Publisher: Black Swan Books, Limited

Published: 2019

Total Pages: 0

ISBN-13: 9781784163068

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_______________ 'One of the best books yet written on data and algorithms. . .deserves a place on the bestseller charts.' (The Times) You are accused of a crime. Who would you rather determined your fate - a human or an algorithm? An algorithm is more consistent and less prone to error of judgement. Yet a human can look you in the eye before passing sentence. Welcome to the age of the algorithm, the story of a not-too-distant future where machines rule supreme, making important decisions - in healthcare, transport, finance, security, what we watch, where we go even who we send to prison. So how much should we rely on them? What kind of future do we want? Hannah Fry takes us on a tour of the good, the bad and the downright ugly of the algorithms that surround us. In Hello World she lifts the lid on their inner workings, demonstrates their power, exposes their limitations, and examines whether they really are an improvement on the humans they are replacing. A BBC RADIO 4- BOOK OF THE WEEK SHORTLISTED FOR THE 2018 BAILLIE GIFFORD PRIZE AND 2018 ROYAL SOCIETY SCIENCE BOOK PRIZE


Animal Algorithms: Evolution and the Mysterious Origin of Ingenious Instincts

Animal Algorithms: Evolution and the Mysterious Origin of Ingenious Instincts

Author: Eric Cassell

Publisher:

Published: 2021-11

Total Pages: 246

ISBN-13: 9781637120064

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How do some birds, turtles, and insects possess navigational abilities that rival the best manmade navigational technologies? Who or what taught the honey bee its dance, or its hive mates how to read the complex message of the dance? How do blind mound-building termites master passive heating and cooling strategies that dazzle skilled human architects? In The Origin of Species Charles Darwin conceded that such instincts are "so wonderful" that the mystery of their origin would strike many "as a difficulty sufficient to overthrow my whole theory." In Animal Algorithms, Eric Cassell surveys recent evidence and concludes that the difficulty remains, and indeed, is a far more potent challenge to evolutionary theory than Darwin imagined.


Solve for Happy

Solve for Happy

Author: Mo Gawdat

Publisher: Simon and Schuster

Published: 2017-03-21

Total Pages: 368

ISBN-13: 1501157590

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In this “powerful personal story woven with a rich analysis of what we all seek” (Sergey Brin, cofounder of Google), Mo Gawdat, Chief Business Officer at Google’s [X], applies his superior logic and problem solving skills to understand how the brain processes joy and sadness—and then he solves for happy. In 2001 Mo Gawdat realized that despite his incredible success, he was desperately unhappy. A lifelong learner, he attacked the problem as an engineer would: examining all the provable facts and scrupulously applying logic. Eventually, his countless hours of research and science proved successful, and he discovered the equation for permanent happiness. Thirteen years later, Mo’s algorithm would be put to the ultimate test. After the sudden death of his son, Ali, Mo and his family turned to his equation—and it saved them from despair. In dealing with the horrible loss, Mo found his mission: he would pull off the type of “moonshot” goal that he and his colleagues were always aiming for—he would share his equation with the world and help as many people as possible become happier. In Solve for Happy Mo questions some of the most fundamental aspects of our existence, shares the underlying reasons for suffering, and plots out a step-by-step process for achieving lifelong happiness and enduring contentment. He shows us how to view life through a clear lens, teaching us how to dispel the illusions that cloud our thinking; overcome the brain’s blind spots; and embrace five ultimate truths. No matter what obstacles we face, what burdens we bear, what trials we’ve experienced, we can all be content with our present situation and optimistic about the future.


The Ethical Algorithm

The Ethical Algorithm

Author: Michael Kearns

Publisher:

Published: 2020

Total Pages: 229

ISBN-13: 0190948205

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Algorithms have made our lives more efficient and entertaining--but not without a significant cost. Can we design a better future, one in which societial gains brought about by technology are balanced with the rights of citizens? The Ethical Algorithm offers a set of principled solutions based on the emerging and exciting science of socially aware algorithm design.


YouTubers

YouTubers

Author: Chris Stokel-Walker

Publisher: Canbury Press

Published: 2019-05-02

Total Pages: 353

ISBN-13: 1912454211

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Two billion people now watch YouTube. Yet stars such as KSI and PewDiePie mystify many. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success? Chris Stokel-Walker has spoken to more than 100 insiders for this – the first independent, in-depth book on YouTube. He charts its rise from single home video to global boom industry, while getting the facts on brand deals, burnout and authenticity. Delve into the real lives of YouTubers, discover their true impact on society, and see the future of social media.