Adirondack Rock
Adirondack Rock

Author: Jim Lawyer

Publisher: Adirondack Rock PressLlc

Published: 2008-01-01

Total Pages: 651

ISBN-13: 9780981470207

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A comprehensive guide to rock climbing and bouldering in the Adirondack Park in New York State. Included are 1,923 routes on 242 cliffs, and more than 350 boulder problems in 6 areas.

Fads and Fallacies in the Name of Science
Fads and Fallacies in the Name of Science

Author: Martin Gardner

Publisher: Courier Corporation

Published: 2012-05-04

Total Pages: 385

ISBN-13: 0486131629

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Fair, witty appraisal of cranks, quacks, and quackeries of science and pseudoscience: hollow earth, Velikovsky, orgone energy, Dianetics, flying saucers, Bridey Murphy, food and medical fads, and much more.

Data Mining for Intelligence, Fraud & Criminal Detection
Data Mining for Intelligence, Fraud & Criminal Detection

Author: Christopher Westphal

Publisher: CRC Press

Published: 2008-12-22

Total Pages: 450

ISBN-13: 1420067249

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In 2004, the Government Accountability Office provided a report detailing approximately 200 government-based data-mining projects. While there is comfort in knowing that there are many effective systems, that comfort isn‘t worth much unless we can determine that these systems are being effectively and responsibly employed.Written by one of the most

Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

The Synonym Finder
The Synonym Finder

Author: J. I. Rodale

Publisher: Rodale Books

Published: 2016-04-22

Total Pages: 3402

ISBN-13: 162336759X

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Originally published in 1961 by the founder of Rodale Inc., The Synonym Finder continues to be a practical reference tool for every home and office. This thesaurus contains more than 1 million synonyms, arranged alphabetically, with separate subdivisions for the different parts of speech and meanings of the same word.

The Way to the West
The Way to the West

Author: Elliott West

Publisher: UNM Press

Published: 1995

Total Pages: 284

ISBN-13: 9780826316530

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Elegantly assembles the environmental, social, cultural, political, and economic history of the Great Plains in the 19th century.

The Chidester-Chichester Heritage
The Chidester-Chichester Heritage

Author: Elmer Clarence Anderson Anderson

Publisher: Sagwan Press

Published: 2015-08-25

Total Pages: 668

ISBN-13: 9781340291723

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.