Yellow Pages Market Forecast 2005
Yellow Pages Market Forecast 2005

Author: Simba Information Inc., Staff

Publisher: R.R. Bowker, LLC

Published: 2005-03

Total Pages: 14

ISBN-13: 0887093035

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"For over 18 years, Simba Information¿s annual YELLOW PAGES MARKET FORECAST has provided reliable, comprehensive analysis of the lucrative and evolving yellow pages business. As the premier report in its field, it contains dozens of charts and tables packed with the information you need to effectively beat the competition. RBOCs, independent telcos, non-utility publishers, certified marketing reps, consultants, printers, suppliers, online services providers, and investment professionals rely on Simba¿s YELLOW PAGES MARKET FORECAST every year for its critical look at the state of the U.S. yellow pages market and its exclusive projections for future growth. This invaluable report will help you uncover opportunities for expansion, benchmark your performance against that of your competitors, size up regional yellow pages performance by publisher type, get the inside track on what¿s driving investment activity and much, much more!"

Que's Official Internet Yellow Pages
Que's Official Internet Yellow Pages

Author: Joe Kraynak

Publisher: Que Publishing

Published: 2005

Total Pages: 1130

ISBN-13: 0789734087

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Information online is not stored or organized in any logical fashion, but this reference attempts to organize and catalog a small portion of the Web in a single resource of the best sites in each category.

Classified Directory Advertising Services Market Investigation
Classified Directory Advertising Services Market Investigation

Author: Great Britain: Competition Commission

Publisher: The Stationery Office

Published: 2006-06-29

Total Pages: 364

ISBN-13: 0117025119

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This publication sets out the Commission's provisional findings of its investigation into the market for classified directory advertising services (CDAS) in the UK. This type of advertising is often referred to as directional advertising and includes media such as classified directories, classified adverts in newspapers, online directories and certain forms of internet advertising. The Commission's inquiry focuses on advertising in printed classified directories, and the three largest classified directory publishers are Yell, Thomson and BT. Issues discussed include: the Yell undertakings in relation to prices and directory areas, market definition and concentration, pricing and revenues, barriers to entry and expansion, buyer power, the impact on competition of 'second tiering' or the introduction of additional directory publications in a given geographic area. Amongst its provisional findings, the report concludes that this sector is highly concentrated with Yell, Thomson and BT have a market share of around 98 per cent. Yell has market power and is the price setter in the market. The Commission will consider options to remedy the adverse effect on competition and will report on these separately.

Strategic Copywriting
Strategic Copywriting

Author: Edd Applegate

Publisher: Rowman & Littlefield

Published: 2005

Total Pages: 280

ISBN-13: 9780742530683

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Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.

Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding
Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding

Author: Plunkett Research Ltd

Publisher: Plunkett Research, Ltd.

Published: 2006-04

Total Pages: 480

ISBN-13: 1593920423

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Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.