Strategic Writing for UX
Strategic Writing for UX

Author: Torrey Podmajersky

Publisher: O'Reilly Media

Published: 2019-06-12

Total Pages: 195

ISBN-13: 1492049360

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When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

Writing Is Designing
Writing Is Designing

Author: Michael J. Metts

Publisher: Rosenfeld Media

Published: 2020-01-14

Total Pages: 202

ISBN-13: 1933820608

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Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.

Writing for the Design Mind
Writing for the Design Mind

Author: Natalia Ilyin

Publisher: Bloomsbury Publishing

Published: 2019-02-21

Total Pages: 201

ISBN-13: 1350034975

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Sitting down to write -- The writer's material -- Words -- Phrase to clause to sentence -- A dash through punctuation -- Thinking in diagrams -- Writing is argument -- Convincing -- Tone and voice -- Academic writing -- Writing long -- How to write to a person in admiration -- Business proposals and reports -- Copywriting -- Writing for social media

Writing and Research for Graphic Designers
Writing and Research for Graphic Designers

Author: Steven Heller

Publisher: Rockport Publishers

Published: 2013-01-18

Total Pages: 176

ISBN-13: 1610586492

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For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design—and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences: - Designers to Designers - Designers to Clients - Designers to the Design-literate - Designers to the Design-agnostic Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you’ll learn how to turn information into a valuable asset— one of the key talents of the design researcher.

Design, Writing, Research
Design, Writing, Research

Author: Ellen Lupton

Publisher: Princeton Architectural Press

Published: 1996

Total Pages: 232

ISBN-13:

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This anthology turns a critical eye on advertising, newspapers, commercial photography.

The Impossibility of Silence
The Impossibility of Silence

Author: Ian Lynam

Publisher:

Published: 2021-01-12

Total Pages: 212

ISBN-13: 9789493148390

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The Impossibility of Silence' is a book for artists, designers and photographers interested in approaching writing about their vocation and culture. Drawing upon decades of experience as a writer, designer, artist and teacher, Ian Lynam offers up a plethora of inspirational and concrete approaches to writing about creative fields.

Writing for Design Professionals
Writing for Design Professionals

Author: Stephen A. Kliment

Publisher: W. W. Norton & Company

Published: 1998

Total Pages: 240

ISBN-13: 9780393730265

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Now in its second edition—updated and expanded to address such issues as email etiquette and Web-based marketing, communication, and job searches—the best-selling Writing for Design Professionals is the standard guide for mastering the complexities of effective writing in professional practice. Stephen A. Kliment explains the principles of clear writing, from the formal “Dear Ms. Jones: I recently visited Polk Street Elementary School, and I agree the facility urgently needs to be modernized to make way for the progressive teaching techniques you have planned for your school district.... I believe that my firm, Izumi Associates, can make this happen” to the punchy remarks of the late William Caudill, “Say ‘frog,’ we’ll jump.” Dozens of sample letters, proposals, brochures, reports, book reviews, oral presentations, staff communications, and more—all drawn from the world of practice, and in both print and electronic formats—guide readers through the ins and outs of composing the end-products of writing. Writing for Design Professionals is organized for easy reference, and includes the following topics:• marketing: Web sites, correspondence, brochures and portfolios, proposals, newsletters, and other promotional tools• project writing• writing in school• job applications and Web-based job boards• writing in academe• writing for the media• writing as a career• public speaking plus: how to avoid jargon and gender-specific language, tailor your writing to your audience, enhance your writing with appropriate graphics, write to international clients, write as a product manufacturer, and measure the impact of what you write. Resources include lists of design media.Like a trustworthy desk-side consultant, Writing for Design Professionals, Second Edition, should be next to the computer of every architect, planner, interior designer, engineer, and student who wishes to present a polished, professional image through effective written communication.

Writing for Visual Thinkers
Writing for Visual Thinkers

Author: Andrea Marks

Publisher: Pearson Education

Published: 2011-03-18

Total Pages: 376

ISBN-13: 0132684934

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Writing can be a challenge, especially for artists and designers who tend to be more visual than verbal. Writing for Visual Thinkers: A Guide for Artists and Designers is designed to help people who think in pictures—a segment of learners that by some estimates includes almost 30 percent of the population—gain skills and confidence in their writing abilities. Writing for Visual Thinkers approaches the craft of writing from many directions, all with the ultimate goal of unblocking the reader's verbal potential. It offers a guide to mind mapping, concept mapping, freewriting, brainwriting, word lists and outlines, as well as provides student examples, tips on writing grant proposals, reasons for keeping a blog and more. Critique methods, criticism, narrative and storytelling, hypertext, editing, graphic novels and comics, and many more topics round out this groundbreaking book. Both experimental and pragmatic, Andrea Marks's methods will result in stronger, more verbally confident artists and designers. Developed in partnership with AIGA, this book is for the visual learners everywhere who have always wanted--or needed!--to improve their writing skills, whether they specialize in graphic design, web design, industrial design, interior design, allied design, or fashion design. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: If you are able to search the book, search for "Where are the lesson files?" Go to the very last page of the book and scroll backwards. You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.

Writing for the Design Mind
Writing for the Design Mind

Author: Natalia Ilyin

Publisher: Bloomsbury Publishing

Published: 2019-04-04

Total Pages: 200

ISBN-13: 1350034983

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"Becoming a designer takes a huge amount of time and education. With so many skills to learn, many people never get the chance to master the one skill that can give them a real advantage in business or academia: They never learn to write well.” In Writing for the Design Mind author, designer and educator Natalia Ilyin offers clear, concise, and humorous writing tips, techniques and strategies to people who have spent their lives mastering design rather than learning to write. Ilyin's book helps designers approach writing in the same ways they approach designing – teaching skills and methods through encouragement, practical exercises and visual advice. Writing well is a skill, like any other, and with this book you can learn to do it with confidence. //Winner in the 50 Books | 50 Covers award 2019 from the AIGA//

Writing for Animation, Comics, and Games
Writing for Animation, Comics, and Games

Author: Christy Marx

Publisher: Taylor & Francis

Published: 2012-11-12

Total Pages: 250

ISBN-13: 1136144455

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Writing for Animation, Comics, and Games explains the practical aspects of creating scripts for animation, comics, graphic novels, and computer games. It details how you can create scripts that are in the right industry format, and follow the expected rules for you to put your best foot forward to help you break-in to the trade. This book explains approaches to writing for exterior storytelling (animation, games); interior/exterior storytelling (comics and graphic novels), as well as considerations for non-linear computer games in the shortest, pithiest, and most economical way. The author offers insider's advice on how you can present work as professional, how to meet deadlines, how visual writing differs from prose, and the art of collaboration.