The Second Self

The Second Self

Author: Sherry Turkle

Publisher: Touchstone

Published: 1984

Total Pages: 372

ISBN-13: 9780671606022

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In The Second Self, Sherry Turkle looks at the computer not as a "tool," but as part of our social and psychological lives; she looks beyond how we use computer games and spreadsheets to explore how the computer affects our awareness of ourselves, of one another, and of our relationship with the world. "Technology," she writes, "catalyzes changes not only in what we do but in how we think." First published in 1984, The Second Self is still essential reading as a primer in the psychology of computation. This twentieth anniversary edition allows us to reconsider two decades of computer culture-to (re)experience what was and is most novel in our new media culture and to view our own contemporary relationship with technology with fresh eyes. Turkle frames this classic work with a new introduction, a new epilogue, and extensive notes added to the original text. Turkle talks to children, college students, engineers, AI scientists, hackers, and personal computer owners-people confronting machines that seem to think and at the same time suggest a new way for us to think-about human thought, emotion, memory, and understanding. Her interviews reveal that we experience computers as being on the border between inanimate and animate, as both an extension of the self and part of the external world. Their special place betwixt and between traditional categories is part of what makes them compelling and evocative. In the introduction to this edition, Turkle quotes a PDA user as saying, "When my Palm crashed, it was like a death. I thought I had lost my mind." Why we think of the workings of a machine in psychological terms-how this happens, and what it means for all of us-is the ever more timely subject of The Second Self. Book jacket.


Brand Relevance

Brand Relevance

Author: David A. Aaker

Publisher: John Wiley & Sons

Published: 2011-01-25

Total Pages: 400

ISBN-13: 0470613580

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.


Ideas and Insights

Ideas and Insights

Author: Dorothy Jo Watson

Publisher:

Published: 1987

Total Pages: 264

ISBN-13:

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Intended to provide elementary school language arts teachers with new and interesting teaching activities, this book contains over 100 teacher-tested classroom activities that are based on the whole language approach to learning. Chapters discuss the following: (1) a world of language in use; (2) literature points the way (including themes and organization, literature and experience, and extended literature); (3) making sense by reading (including predictions and expectations, reading awareness and control, invitations to read, and music, drama, and reading); (4) writing for self-expression; (5) learning to write by writing; (6) writing for an audience (including developing a sense of audience, and messages, notes, and letters); (7) reading, writing, listening, and speaking across the curriculum (including language arts across the curriculum, and reading and writing newspapers); (8) kids helping other kids: the collaborative effort (including cooperative learning, and games and holiday activities); (9) home is where the start is; and (10) valuing and evaluating learners and their language. The 15-page bibliography contains sections on read-aloud books, wordless books, extending literature and reading leading to writing, predictable language, predictable life experience books for upper elementary children, sing-along books, children's magazines, and publishers of children's writing. A list of teaching activities in the book is included. (SKC)


The Onion Book of Known Knowledge

The Onion Book of Known Knowledge

Author: The Onion

Publisher: Little, Brown

Published: 2012-10-23

Total Pages: 259

ISBN-13: 031613323X

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Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.


Insult to Intelligence

Insult to Intelligence

Author: Frank Smith

Publisher: Heinemann Educational Books

Published: 1988

Total Pages: 308

ISBN-13:

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The first book to warn parents and teachers against a traditional--and destructive--teaching method, this will be important to all who are involved with children's literacy and education in general.


Open Skies

Open Skies

Author: Kenneth I. Kellermann

Publisher: Springer Nature

Published: 2020-01-01

Total Pages: 652

ISBN-13: 3030323455

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This open access book on the history of the National Radio Astronomy Observatory covers the scientific discoveries and technical innovations of late 20th century radio astronomy with particular attention to the people and institutions involved. The authors have made extensive use of the NRAO Archives, which contain an unparalleled collection of documents pertaining to the history of radio astronomy, including the institutional records of NRAO as well as the personal papers of many of the pioneers of U.S. radio astronomy. Technical details and extensive citations to original sources are given in notes for the more technical readers, but are not required for an understanding of the body of the book. This book is intended for an audience ranging from interested lay readers to professional researchers studying the scientific, technical, political, and cultural development of a new science, and how it changed the course of 20th century astronomy.


National Educational Technology Standards for Students

National Educational Technology Standards for Students

Author: International Society for Technology in Education

Publisher: ISTE (Interntl Soc Tech Educ

Published: 2007

Total Pages: 28

ISBN-13: 9781564842374

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This booklet includes the full text of the ISTE Standards for Students, along with the Essential Conditions, profiles and scenarios.


International Space Station Benefits for Humanity Np-2015-01-001-jsc

International Space Station Benefits for Humanity Np-2015-01-001-jsc

Author: National Aeronautics and Space Administration

Publisher: Createspace Independent Publishing Platform

Published: 2017-11-02

Total Pages: 152

ISBN-13: 9781979381840

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This publication shares the successes of the International Space Station (ISS) in this second edition of the International Space Station Benefits for Humanity. The ISS is a unique scientific platform that has existed since 1998. The tremendous value of the ISS began through the engineering achievement evolving over a decade. Components were built in various countries around the world-all without the benefit of prior ground testing-allowing us to learn a vast amount about construction and about how humans and spacecraft systems function in orbit. This testament to the international achievement exemplifies cultural harmonization through cooperative teamwork leading to an international partnership that has continued to flourish and foster international cooperation. While each ISS partner has distinct agency goals for research conducted, a unified goal exists to extend the knowledge gleaned to benefit all humankind. In the first edition of the book released in 2012, the scientific, technological and educational accomplishments of ISS research that have an impact on life on Earth were summarized through a compilation of stories. The many benefits being realized were primarily in the areas of human health, Earth observations and disaster response, and global education. This second edition includes updated statistics on the impacts of those benefits as well as new benefits that have developed since the first publication. In addition, two new sections have been added to the book: Economic Development of Space and Innovative Technology. Economic Development of Space highlights case studies from public-private partnerships that are leading to a new economy in low-Earth orbit (LEO). Businesses provide both transportation to the ISS as well as some research facilities and services. These relationships promote a paradigm shift of government-funded, contractor-provided goods and services to commercially-provided goods purchased by government agencies. Other examples include commercial firms spending their research and development dollars to conduct investigations on ISS and commercial service providers selling services directly to ISS users. This section provides examples of the use of ISS as a testbed for new business relationships and illustrates successful partnerships. The second new section, Innovative Technology, merges technology demonstration and physical science findings that promise to return Earth benefits through continued research. Examples include robotic refueling concepts for life extensions of costly satellites in geo-synchronous orbit that have applications to the robotics industry on Earth, flame behavior experiments that reveal insight into how fuel burns in microgravity leading to the possibility of improving engine efficiency on Earth, and nanostructures and smart fluids examples of materials improvements that are being developed using data from ISS. This publication also expands the benefits of research results in human health, environmental change and disaster response and in education activities developed to capture student imaginations in support of Science, Technology, Engineering and Mathematics, or STEM, education, internationally. Applications to human health of the knowledge gained on ISS continue to grow and improve healthcare technologies and our understanding of human physiology. The ISS is a stepping stone for future space exploration, as the only orbiting multi-disciplinary laboratory of its kind returning research results that develop LEO and improve life on our planet. The goal of this publication is to serve as a source of pride to those who read it and learn of the unique shared laboratory orbiting our planet that provides ground for critical technologies and ways to keep humans healthy in space.


Slave Species of the Gods

Slave Species of the Gods

Author: Michael Tellinger

Publisher: Simon and Schuster

Published: 2012-09-10

Total Pages: 529

ISBN-13: 1591438071

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Our origins as a slave species and the Anunnaki legacy in our DNA • Reveals compelling new archaeological and genetic evidence for the engineered origins of the human species, first proposed by Zecharia Sitchin in The 12th Planet • Shows how the Anunnaki created us using pieces of their own DNA, controlling our physical and mental capabilities by inactivating their more advanced DNA • Identifies a recently discovered complex of sophisticated ruins in South Africa as the city of the Anunnaki leader Enki Scholars have long believed that the first civilization on Earth emerged in Sumer some 6,000 years ago. However, as Michael Tellinger reveals, the Sumerians and Egyptians inherited their knowledge from an earlier civilization that lived at the southern tip of Africa and began with the arrival of the Anunnaki more than 200,000 years ago. Sent to Earth in search of life-saving gold, these ancient Anunnaki astronauts from the planet Nibiru created the first humans as a slave race to mine gold--thus beginning our global traditions of gold obsession, slavery, and god as dominating master. Revealing new archaeological and genetic evidence in support of Zecharia Sitchin’s revolutionary work with pre-biblical clay tablets, Tellinger shows how the Anunnaki created us using pieces of their own DNA, controlling our physical and mental capabilities by inactivating their more advanced DNA--which explains why less than 3 percent of our DNA is active. He identifies a recently discovered complex of sophisticated ruins in South Africa, complete with thousands of mines, as the city of Anunnaki leader Enki and explains their lost technologies that used the power of sound as a source of energy. Matching key mythologies of the world’s religions to the Sumerian clay tablet stories on which they are based, he details the actual events behind these tales of direct physical interactions with “god,” concluding with the epic flood--a perennial theme of ancient myth--that wiped out the Anunnaki mining operations. Tellinger shows that, as humanity awakens to the truth about our origins, we can overcome our programmed animalistic and slave-like nature, tap in to our dormant Anunnaki DNA, and realize the longevity and intelligence of our creators as well as learn the difference between the gods of myth and the true loving God of our universe.


Word Searches For Dummies

Word Searches For Dummies

Author: Denise Sutherland

Publisher: John Wiley & Sons

Published: 2009-05-11

Total Pages: 436

ISBN-13: 0470453664

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A travel-friendly puzzle-packed book that keeps the brain in shape One of the best ways to exercise the mind is through word and logic games like word searches and Sudoku. Studies have shown that doing word searches frequently can help prevent diseases like Alzheimer's and dementia. Word Searches For Dummies is a great way to strengthen the mind and keep the brain active plus, it's just plain fun! This unique guide features several different types of word searches that take readers beyond simply circling the answer: secret shape word searches, story word searches, listless word searches, winding words, quiz word searches, and more. It provides a large number of puzzles at different levels that will both test and exercise the mind while keeping the reader entertained for hours.