With this access code card you gain access to all of MyWritingLab's grade-boosting resources! MyWritingLab combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun. Plus, this interactive online solution for Writing courses includes access to a complete E-Book of Arlov's Wordsmith: A Guide to College Writing, 4th Edition. Buy immediate access to MyWritingLab with E-Book online with a credit card at www.mywritinglab.com.
Wordsmith: A Guide to College Writing is appropriate essay level basic writing or first year composition courses. This text ships automatically with MyWritngLab. What do your students want in a textbook? Your life's work is centered on connecting to your students and preparing them for productive futures. Pamela Arlov created the Wordsmith series to help you connect with your students. We asked professors what they thought their students would want in a textbook. Here's what we heard and how Wordsmith addresses today's students: 1) Students find textbooks dry and tedious. Arlov includes engaging grammar openers, plenty of visuals, and has a writing style that is second to none 2) Students find textbooks irrelevant to their lives. Arlov's combination of the rhetorical modes is realistic and models real life writing. She has also added Real Writing examples in the modes chapters to make Wordsmith even more relevant to students' lives. 3) Students become frustrated if the entire text is not used in class. Wordsmith is 100 pages briefer than similar texts on the market and an affordable option. This concise approach also does not overwhelm students with too much information.Wordsmith provides students with just the right balance of instruction and practice TheWordsmith series is your value-packed option that students will appreciate while mastering key writing and grammar skills.
Leaders, business owners or people who want to get things done effectively need strong writing communications skills. This book offers useful insights into how to make your writing more persuasive and memorable. These are the tips, advice points, and examples of an expert communicator. Whether it''s persuading through newspaper "op-eds," speeches, or even during crisis communications, "A Wordsmith''s Work" will improve the success of your message and enhance the reputation of your chosen messenger. Author Mark Weaver has counseled thousands of clients all across America. He worked one-on-one with the Great Communicator himself, President Ronald Reagan. NBC News in Charlotte, North Carolina called Weaver "one of the nation''s foremost experts in crisis communications." His weapon of choice: powerful words. Words that persuade, inspire, and amuse. That''s why Mark Weaver is sought out by corporate leaders, university presidents, and public officials all across America for high-level counsel on how to communicate better. Weaver''s spot-on use of words that move people and change minds is on display throughout this book. Here are just a few examples: Describing his early work as a writer for hire: "The prose was workmanlike and passable for the tasks I was assigned. Some projects were fun to write. Others felt like ten miles of bad road." Pointing out the need to have a different viewpoint before writing an op-ed: "Op-eds advancing the conventional wisdom don''t offer anything interesting to the readers of newspapers. We all agree motherhood is a good thing. Everyone wants to thank our troops for their service. The duck-billed platypus is sadly misunderstood. Thus, op-eds about those topics are less likely to be published." Advising readers how to deal with an ambush interview from a TV news crew: "In old western movies, the good guy wore a white hat and the bad guy wore a black one. This basic narrative is in play during every ambush scenario. It''s important for the principal to remember that it''s not enough to be the good guy; it''s equally important to act like the good guy." Lamenting the difficulty of writing: "Each time a notion pesters me into action and I finally sit down to square off against a menacing blank screen and toothy keyboard, I boldly aspire yet again to the calling of wordsmith. This book chronicles those journeys of composition." When you read "A Wordsmith''s Work," you''ll be moved, persuaded, and you may even laugh out loud. If you''re interested in more effective speeches, news media relations, or communications, then this is the book for you. Perhaps this book and its author''s perspective is best summed up by U.S. Congressman Bill Johnson, who wrote the edition''s forward. Johnson''s key point: "There''s no more apt term to describe Mark Weaver than what''s reflected in the title of this book - he is truly a ''wordsmith.'' He''s a master at understanding the cultural, societal, and media influences of the day. He takes that knowledge and crafts a message that cuts through the confusion, so people see the clear truth." Praise for "A Wordsmith''s Work" National Fraternal Order of Police President Chuck Canterbury: "While Mark Weaver has used his considerable skills as a wordsmith to defend crime victims and law enforcement officers all across America, the tips and examples in this book can help everyone communicate better." U.S. Congressman Brad Wenstrup: "This collection of Mark Weaver''s work shows his innate ability to capture the art of messaging. By combining logic, facts, and, often, humor, Mark hits home with his audience." Former Ohio Attorney General Betty Montgomery: "Rich and thoughtful commentary on major issues of the last three decades, this book and its author reflect a depth of experience and thought that make it well worth reading!"
[This text] provide[s] coverage of the writing process for today's visually oriented students. The text also included a wealth of rhetorical strategies that instructors and students found accessible and helpful. [It] reinforces these strengths with enhanced coverage of many important topics such as analyzing the rhetorical situation, evaluating sources, avoiding plagiarism, and developing visual literacy.-Pref.
In A Writer’s Companion, Louis D. Rubin, Jr., has drawn on his years of accumulated wisdom—as well as the advice of some fifty prominent writers from various fields—to put together in a single volume a vast array of information. Organized in such a way as to make it exceptionally easy to use, and enhanced by Rubin’s graceful and witty prose, A Writer’s Companion will merit a place on the desk of every serious wordsmith. It is also a book that will bring endless hours of pleasure to anyone who enjoys reading simply for the sake of gaining new knowledge. As Casey Stengel said, “You could look it up.”
