Words That Work in Business

Words That Work in Business

Author: Ike Lasater

Publisher: PuddleDancer Press

Published: 2010

Total Pages: 165

ISBN-13: 1892005018

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Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.


Words That Work

Words That Work

Author: Dr. Frank Luntz

Publisher: Hachette Books

Published: 2007-01-02

Total Pages: 414

ISBN-13: 1401385745

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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.


Words at Work

Words at Work

Author: David Horner

Publisher: Cambridge University Press

Published: 1996-11-07

Total Pages: 148

ISBN-13: 9780521438728

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Words at Work is a powerful resource for learners who want to expand their vocabulary in order to use English more effectively in a general Business English context. The 17 task-based units cover a range of essential topics, from Company organisation and Advertising to Finance and Information systems. The introduction unit on learning vocabulary successfully gives learners good ideas on techniques for remembering more words. The index also provides a way in to the specific vocabulary area they want to focus on. Words at Work is accompanied by a listening cassette. Every unit contains at least one listening task and one pronunciation task, to give learners the opportunity to hear and practise the vocabulary as well as see it. Words at Work is completely self-contained, with an answer key, tapescripts and an index with phonetic transcriptions, and can be used by learners working on their own.


Perfecting Your Pitch

Perfecting Your Pitch

Author: Ronald M. Shapiro

Publisher: Penguin

Published: 2014-11-25

Total Pages: 274

ISBN-13: 0142181226

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Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D’s: Draft, Devil’s Advocate, Deliver. Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.


How to Say It at Work

How to Say It at Work

Author: Jack Griffin

Publisher: Penguin

Published: 2008

Total Pages: 468

ISBN-13: 9780735204300

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Thoroughly revised and updated to include a new section on digital communications, a wide-ranging primer on the art of persuasive communication at work features a complete vocabulary of words and body language tailored to common work situations, from getting a job to dealing with supervisors, illustrated with sample scripts. Original.


WORDS AT WORK

WORDS AT WORK

Author: Lynda McDaniel

Publisher:

Published: 2009

Total Pages: 0

ISBN-13: 9780615304267

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Do you dread writing at work? Maybe even procrastinate until the eleventh hour? Are you ready to write with ease and feel inspired on the job? Lynda McDaniel, author of award-winning Words at Work has helped thousands of writers like you to overcome their fear of writing and start writing with confidence. Whatever you write at work, you'll do it more effectively and creatively once you've read this book. "Catch the spirit in this book and follow the suggestions. I guarantee your writing will improve, and you'll be a happier communicator." -Thomas Moore, best-selling author of Care of the Soul Words at Work shows everyone from executives and entrepreneurs to up-and-coming staffers how to write in a clear, conversational style that people want to read. And every tip and tool can be applied to any business communication. Through Lynda's essays and honest recounting of her own trials and tribulations with writing, she shows you an easier way to write-and succeed at work. In this book, you will learn how to: -Effectively organize information (no tedious outlines ) -Cut the fat (editing tips and tricks) -Harvest a feast of ideas -Overcome fear of writing -Kick-start the writing process to achieve goals faster "I wrote Words at Work to help people tap into their creativity and write with more confidence," Lynda says. "I've been teaching writing since 2006, and I'm always struck by the number of people who struggle with their writing, held back by fear and dread. I also recall from the early days of my own long writing career how often I experienced those same feelings--and how I overcame them. Words at Work shares those tools and techniques so that you too can excel at your writing and your work. This book not only teaches how to write, but helps readers tap into their creativity-and there's no telling where that can lead."


How to Book of Writing Skills

How to Book of Writing Skills

Author: J. H. Hood

Publisher: Wordcraft Global Pty Limited

Published: 2013

Total Pages: 113

ISBN-13: 9780987557537

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Have you ever been frustrated by your boss constantly making changes to your documents? Annoyed at the time it takes to write something? Sick of sending emails that don't get read? Been asked to write a report and don't know where to start? Are people just not getting your message? Then this guide is for you! In this 90 page guide you will find practical and proven techniques to write clearly, concisely and quickly. Each section of the guide covers key points for writing well at work, including: the importance of identifying your audience, and then how to write for it using Plain English to get your message across how to structure your document the seven secrets to good email how to write sharp, accurate letters and memos how to use the simple tool of the mind map to improve your writing what to consider when you have been asked to write a report the key points of a resume, a cover letter and the job application getting on top of punctuation, spelling and confusing words Good workplace writing is about getting a positive answer to the question: Will your reader understand what you want them to know or do? This guide will give you the skills to get that positive answer-quickly and well.


The Big Book of Words That Sell

The Big Book of Words That Sell

Author: Robert W. Bly

Publisher: Skyhorse

Published: 2019-09-10

Total Pages: 0

ISBN-13: 9781510741751

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The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.


Work Words

Work Words

Author: Carole Marsh

Publisher: Gallopade International

Published: 2012-11-01

Total Pages: 58

ISBN-13: 9780635105561

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"Middle school, high school, college & beyond."


A Great Place to Work For All

A Great Place to Work For All

Author: Michael C. Bush

Publisher: Berrett-Koehler Publishers

Published: 2018-03-13

Total Pages: 252

ISBN-13: 1523095091

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Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Foreword A Better View of Motivation -- Introduction A Great Place to Work For All -- PART ONE Better for Business -- Chapter 1 More Revenue, More Profit -- Chapter 2 A New Business Frontier -- Chapter 3 How to Succeed in the New Business Frontier -- Chapter 4 Maximizing Human Potential Accelerates Performance -- PART TWO Better for People, Better for the World -- Chapter 5 When the Workplace Works For Everyone -- Chapter 6 Better Business for a Better World -- PART THREE The For All Leadership Call -- Chapter 7 Leading to a Great Place to Work For All -- Chapter 8 The For All Rocket Ship -- Notes -- Thanks -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z -- About Us -- Authors