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Author: Janet Lees
Publisher:
Published: 2007
Total Pages: 151
ISBN-13: 9781905010332
DOWNLOAD EBOOKPresents a method of using remembered (oral) versions of the Bible with people of various ages and abilities. This book gives examples of Bible studies, stories and prayers that have grown out of this process.
Author: T. Bettina Cornwell
Publisher: Routledge
Published: 2020-12-29
Total Pages: 109
ISBN-13: 1000317862
DOWNLOAD EBOOKThe influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.
Author: Adam McClellan
Publisher: Lulu.com
Published: 2019-03-11
Total Pages: 74
ISBN-13: 0359499031
DOWNLOAD EBOOKAdam, McClellan, a regional vice president at Vivint Solar knows this firsthand: More than 80 percent of his direct sales come from referrals, and for the first time, he's sharing the secrets of his success with direct sellers outside of his inner circle.
Author: Peter N. Golder
Publisher: Edward Elgar Publishing
Published: 2018
Total Pages: 469
ISBN-13: 1784718157
DOWNLOAD EBOOKNew products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Author: Christiansen, Bryan
Publisher: IGI Global
Published: 2014-06-30
Total Pages: 491
ISBN-13: 1466662212
DOWNLOAD EBOOKThe 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Author: V. Begg
Publisher: Springer Science & Business Media
Published: 2012-12-06
Total Pages: 117
ISBN-13: 940093405X
DOWNLOAD EBOOKThe importance of CAD to electronics technology Computer-aided design (CAD) is one way of coping with the problem of how to design and build very complex systems. This problem is particularly acute in electronics technology. Designs are now (1984) said to be design-limited, rather than technology-limited. It can take months to generate a design for a chip, so that it might be obsolete before it can be manufactured. Manual design of large-scale integration (LSI) chips (circa 10,000 gates) is almost impossible. However, using current technology it is possible to produce chips having 250,000 gates. It is understandable, therefore, that there is great interest in improving existing CAD systems. Designers of CAD systems are concerned with formalizing and automating as much of the design task as possible. Automating design of any kind has long been acknowledged as a project fraught with intractable problems. A human designer has to have an understanding of the nature of the materials used in manufacture, a knowledge of common problems and well-tried solutions, and above all, creativity in producing new designs. Understanding, knowledge and creativity are three properties even the most artificially intelligent of computer programs have been entirely lacking in until very recently. Some people would deny computers these qualities entirely, on philosophical grounds (eg Dreyfus 1979; Searle 1981). There are few theories in cognitive psychology which can help.
Author: Zehrer, Anita
Publisher: IGI Global
Published: 2021-05-07
Total Pages: 361
ISBN-13: 1799873544
DOWNLOAD EBOOKFamily-owned and family-run firms, which are mostly small and medium-sized enterprises, are important when it comes to tourist destinations. It is therefore essential to understand how family firms address future risks and the challenges they face as part of the tourism industry. Since family businesses play such an important role for the entire tourism industry, it is worthwhile to analyze this business type when it comes to organizational resilience. Further, the development of practical solutions from field or case studies are beneficial for creating valuable learning effects for both firms and destinations alike. The examination of one risk scenario and its successful or missing management might be beneficial to create useful learning effects for the future. Therefore, it is essential to understand contemporary issues and future challenges of family firms in the hospitality/service industry and to examine different perspectives at an individual, firm, and destination management level. Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry provides an in-depth examination of tourism family firms, since these firms are essential for supplying solutions for challenges such as dealing with uncertainty, becoming or remaining resilient, and creating sustainable tourism destinations. The chapters address the challenges of sustainability and resilience in an uncertain world and connects knowledge from family business research to tourism research, focusing on hospitality. Highlighted topics include organization ambidexterity, pandemic risk, firm management and leadership, and technology use in firm operations. This book is essential for family firms, hotel management, entrepreneurs, restaurateurs, tourism professionals, academicians, researchers, and students seeking the most advanced research on family firm’s resilience and risk management within the tourism industry.
Author: Markus Müller
Publisher: epubli
Published: 2016-06-14
Total Pages: 120
ISBN-13: 3737579342
DOWNLOAD EBOOKThe study on "Military Recruiting" explores the complexities of military recruitment and presents them in a global economic science context. It is not only a primary scientific study on employer attractiveness of state institutions on the example of the German Federal Armed Forces, offering a comparison with other European armies and the US military, but covers the theme of employer branding from work-life balance to global economic aspects. For the implementation of the results the two levels of internal and external influencing factors that affect the choice of the employer were determined: "instrumental dimension (objective (pre-)knowledge)" and "symbolic dimension (subjective emotions)". A particular intention of this work is to show how scientific research in civil-military context and civilian use may not only complement each other but also constitute an interdependent benefit extension. The core study covers not only "The attractiveness of the Bundeswehr as an employer in the light of the public good problem" and the recruitment in the military context, but also recruiting in general. Under this approach the Bundeswehr is exemplified as a state institution in the research focus of the recruitment of public employers. The analytic approach, the found correlations and implications may serve as a basis for public employers and government as well as for private companies. For this purpose, individual topics were embedded as self-contained subject areas (see Table of Contents and List of Figures) in the overall context. Beyond that, general government and policy-making aspects such as the problem of provision of public goods and geopolitical issues like the establishment of global public goods has been addressed with the understanding of the attached security concerns to sufficient degree.
Author: Brian Balmer
Publisher: Routledge
Published: 2016-04-01
Total Pages: 283
ISBN-13: 1317058380
DOWNLOAD EBOOKIt is no secret that twentieth-century Britain was governed through a culture of secrecy, and secrecy was particularly endemic in military research and defence policy surrounding biological and chemical warfare. More generally, it is hard to exaggerate the role of secrecy in all past biological and chemical warfare programmes and several recent historical surveys of biological and chemical warfare research have emphasised that all state sponsored programmes, together with sub-state organised activities, were cloaked in utmost secrecy. Of these research programmes, Britain carried out one of the most significant in scale and scope in the twentieth century. Yet, partly because of the secrecy surrounding the programme, there is still little academic literature on its historical development. Equally, and despite secrecy being a pervasive feature of past and contemporary societies, social scientists and historians have paid relatively little scholarly attention to the nature, mechanics and effects of secrecy, particularly with regard to secrecy in relation to the production and governance of science and technology. Drawing on classical sociological writing on secrecy by Simmel, Merton and Shils this groundbreaking book by Brian Balmer draws on recently declassified documents to investigate significant episodes in the history of biological and chemical warfare. At the same time, it draws on more contemporary perspectives in science and technology studies that understand knowledge and social order as co-produced within heterogeneous networks of 'things and people' in order to develop a theoretical set of arguments about how the relationship between secrecy and science might be understood.
Author: Thomas Brookes (Preacher at Margaret's, New Fish Street.)
Publisher:
Published: 1867
Total Pages: 520
ISBN-13:
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