Conducting Market Research for International Business
Conducting Market Research for International Business

Author: S. Tamer Cavusgil

Publisher: Business Expert Press

Published: 2009-03-01

Total Pages: 130

ISBN-13: 1606490265

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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

International Business
International Business

Author: Oded Shenkar

Publisher: Routledge

Published: 2021-12-21

Total Pages: 772

ISBN-13: 1000488144

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This fully revised and updated fourth edition of International Business offers an action- focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, this new edition of International Business includes: A new chapter on the digitalization of the global economy and its implications for firm strategy and organizations. New examinations of the forces of de- globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences. Enriched and expanded discussions about potential reconfigurations of global value chains following the COVID- 19 pandemic, changing perspectives on the role of the government with renewed attention to industrial policy, shifts in regional integration with the emergence of such new trade blocks as CPTPP and RCEP, and fresh insights on factors influencing a country’s balance of payments. Strengthened, expanded global cases, examples, and “industry” and “country” mini- cases that give students practical insight into the ways companies actually behave within a competitive, global environment. Also featuring a companion website with a test bank, PowerPoint slides, and instructor’s manual, this book is ideal for students and instructors of any international business course at undergraduate or postgraduate level.

Global Business Regulation
Global Business Regulation

Author: John Braithwaite

Publisher: Cambridge University Press

Published: 2000-02-13

Total Pages: 724

ISBN-13: 1107717507

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Across an amazing sweep of the critical areas of business regulation - from contract, intellectual property and corporations law, to trade, telecommunications, labour standards, drugs, food, transport and environment - this book confronts the question of how the regulation of business has shifted from national to global institutions. Based on interviews with 500 international leaders in business and government, this book examines the role played by global institutions such as the WTO, the OECD, IMF, Moody's and the World Bank, as well as various NGOs and significant individuals. The authors argue that effective and decent global regulation depends on the determination of individuals to engage with powerful agendas and decision-making bodies that would otherwise be dominated by concentrated economic interests. This book will become a standard reference for readers in business, law, politics and international relations.

International Business-Society Management
International Business-Society Management

Author: Rob van Tulder

Publisher: Routledge

Published: 2005-12-16

Total Pages: 669

ISBN-13: 1134293267

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In the twenty-first century, as traditional divides are redefined, bargaining over corporate responsibilities has increasingly centred around corporate reputation and the question of whether businesses are part of society’s problems or part of their solution. This ground-breaking book treats issues, strategies and societal interaction in a homogenous manner and analyzes the nature of the international bargaining society as it has matured. Discussing and contextualizing contemporary debates on international corporate social responsibility, globalization and the impact of reputation, this key text integrates them into a new and coherent framework: Societal Interface Management. Using this unique framework, it explores the interfaces between international corporations, governments and civil society representatives. Analytic and revealing, the text applies the framework to in-depth studies of Nike, Shell, Triumph International, GlaxoSmithKline and ExxonMobil. It investigates the conflicts surrounding Burma, blood diamonds, child labour, oil spills, food safety, patents on HIV/AIDS medication and labour rights that have resulted in a large number of disciplining activities. An accompanying website (www.ib-sm.org) contains additional case studies, as well as issue dossiers on the challenges confronting international firms. Drawing on a wealth of experience both in research and teaching, the authors have developed a text that integrates reputation, responsibility, ethics and accountability. Clearly constructed, it is a must-have book for all those studying or teaching business ethics, political economics, economic geography, public relations, and corporate social responsibility.