Wine Myths and Reality
Wine Myths and Reality

Author: Benjamin Lewin

Publisher:

Published: 2017-10

Total Pages: 710

ISBN-13: 9780983729266

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Is wine an artisanal creation or industrial product? The first edition of Wine Myths and Reality was widely praised for its innovative view of how wine is made and what distinguishes wines from different places. The world of wine is constantly changing, and this second edition is expanded and completely rewritten to take account of new developments. Panoramic in its scope, magisterial in its treatment, and meticulous in its research, Wine Myths and Reality explores the world of wine. From monks treading grapes in the middle ages to the latest research into grapevine DNA, this compelling book presents the authoritative account of how wine is really made. Practices in viticulture and vinification are explained, the tricks of the wine trade are revealed, the methods of the New and the Old Worlds are scrutinized, and their wines are evaluated. Extensively illustrated with photographs, maps, and charts, the approachable and entertaining style immediately engages the reader in the wine universe.An overview of all major wine-producing countries extends from the powerful wines of the New World to the classic wines of Europe. Does terroir really matter? Is the international style taking over? Will global warming destroy the existing wine-producing regions? And extrapolating from current trends, what will wine be like in the future?

Terroir and Other Myths of Winegrowing
Terroir and Other Myths of Winegrowing

Author: Mark A. Matthews

Publisher: Univ of California Press

Published: 2016-03-15

Total Pages: 322

ISBN-13: 0520276957

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"Matthews brings a scientist's skepticism and scrutiny to widely held ideas and beliefs about viticulture--often promulgated by people who have not tried to grow grapes for a living--and subjects them to critical examination: Is terroir primarily a marketing ploy that obscures our understanding of which environments really produce the best wine? Can grapevines that yield a high berry crop generate wines of high quality? What does it mean to have vines that are balanced or grapes that are fully mature? Do biodynamic practices violate biological principles? These and other questions will be addressed in a book that could alternatively be titled (in homage to a PUP bestseller) On Wine Bullshit"--Provided by publisher.

The Wine O'Clock Myth
The Wine O'Clock Myth

Author: Lotta Dann

Publisher: A&u New Zealand

Published: 2020-06-16

Total Pages: 288

ISBN-13: 9781988547220

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'I deserve this.' 'This is my reward.' 'I'm allowed to treat myself.' Ever uttered these statements to yourself as you opened a bottle of wine at 5pm? If so, you're not alone.

The Mythology of Wine
The Mythology of Wine

Author: Arthur George

Publisher:

Published: 2020-10-28

Total Pages: 176

ISBN-13: 9780228832584

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In ancient times, wine, vineyards, and grapevines were thought to have supernatural qualities, enabling people to experience the divine. Naturally, wine, vines, and vineyards featured prominently in myths. This trailblazing book details the wine-related myths and legends in ancient Mesopotamia, Greece, Israel, Egypt, and early Christian Europe, showing how they have influenced our own wine culture, and filling an important gap in our knowledge about wine.

Empire of Vines
Empire of Vines

Author: Erica Hannickel

Publisher: University of Pennsylvania Press

Published: 2013-10-09

Total Pages: 313

ISBN-13: 0812208900

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The lush, sun-drenched vineyards of California evoke a romantic, agrarian image of winemaking, though in reality the industry reflects American agribusiness at its most successful. Nonetheless, as author Erica Hannickel shows, this fantasy is deeply rooted in the history of grape cultivation in America. Empire of Vines traces the development of wine culture as grape growing expanded from New York to the Midwest before gaining ascendancy in California—a progression that illustrates viticulture's centrality to the nineteenth-century American projects of national expansion and the formation of a national culture. Empire of Vines details the ways would-be gentleman farmers, ambitious speculators, horticulturalists, and writers of all kinds deployed the animating myths of American wine culture, including the classical myth of Bacchus, the cult of terroir, and the fantasy of pastoral republicanism. Promoted by figures as varied as horticulturalist Andrew Jackson Downing, novelist Charles Chesnutt, railroad baron Leland Stanford, and Cincinnati land speculator Nicholas Longworth (known as the father of American wine), these myths naturalized claims to land for grape cultivation and legitimated national expansion. Vineyards were simultaneously lush and controlled, bearing fruit at once culturally refined and naturally robust, laying claim to both earthy authenticity and social pedigree. The history of wine culture thus reveals nineteenth-century Americans' fascination with the relationship between nature and culture.

Why You Like the Wines You Like
Why You Like the Wines You Like

Author: Tim Hanni

Publisher:

Published: 2013-01-10

Total Pages: 246

ISBN-13: 9780615750880

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Master of Wine and Chef Tim Hanni MW was hailed as the Wine Antisnob by the Wall Street Journal for his work in understanding consumer wine preferences and revolutionary concepts for wine and food pairing. This introductory volume for The New Wine Fundamentals wine education program is based on two decades of research by the author and many research colleagues. "Why You Like the Wines You Like; changing the way the world thinks about wine" introduces the physiological and psychological factors that shape personal wine preferences. It offers empowerment to wine drinkers at all levels and is a truly game-changing approach to the subject of the enjoyment of wine and wine with food. Why You Like the Wine You Like also looks at the countless myths and lore associated with wine and provides insights and an information for anyone interested in wine history. Hanni's wine and food principles were adopted last year and taught as part of the Advanced Diploma curriculum for the Wine & Spirits Educational Trust. "Wine and food pairing is has become an imaginary and metaphorical exercise with little basis in reality," Hanni says. "I am on a mission to have everyone pair wines with the diner, not the dinner." "I have spent many hours with Tim wrestling with some of his ideas while they were still in the formative stage. It was both an exhilarating and an exhaustive experience. With a broad and deep knowledge of wine and food history as well as their complexities, he is not afraid to challenge the way things are done and suggest alternatives. He's not dogmatic in his beliefs, but he demands that conventional thinkers think again. You may not agree with all his conclusions, but I promise he will make you think." George Taber, author of the bestseller The Judgment of Paris and A Guide to Bargain Wines and former correspondent and editor for Time magazine

Wine Wars
Wine Wars

Author: Mike Veseth

Publisher: Rowman & Littlefield Publishers

Published: 2011-06-16

Total Pages: 265

ISBN-13: 0742568210

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Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues. He counts on "the revenge of the terroirists" to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change. Veseth has "grape expectations" that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled.

Wine and Society
Wine and Society

Author: Stephen Charters

Publisher: Routledge

Published: 2006

Total Pages: 376

ISBN-13: 0750666358

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"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.

The Myths of Creativity
The Myths of Creativity

Author: David Burkus

Publisher: John Wiley & Sons

Published: 2013-10-07

Total Pages: 225

ISBN-13: 1118611144

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How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

Mythologies
Mythologies

Author: Roland Barthes

Publisher: Macmillan

Published: 2013-03-12

Total Pages: 296

ISBN-13: 0809071940

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"This new edition of MYTHOLOGIES is the first complete, authoritative English version of the French classic, Roland Barthes's most emblematic work"--