ProBlogger

ProBlogger

Author: Darren Rowse

Publisher: John Wiley & Sons

Published: 2012-02-07

Total Pages: 336

ISBN-13: 1118240693

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An update of one of the bestselling blogging books, written by two of the world's most successful bloggers There's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger's bible is better than ever. Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs Reveals 20 key ingredients for a successful blog post Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blog Written by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.


Ultimate Guide to Link Building

Ultimate Guide to Link Building

Author: Eric Ward

Publisher: Entrepreneur Press

Published: 2013-03-01

Total Pages: 260

ISBN-13: 1599184427

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Hundreds of online marketing books have been written about search engine optimization (SEO), search engine marketing (SEM) and pay-per-click advertising (PPC), this is the first to elaborate on the most fundamental marketing tactic of all: links and link building. The world's most recognized authority on link building, Eric Ward, clearsThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.


Penetration Tester's Open Source Toolkit

Penetration Tester's Open Source Toolkit

Author: Chris Hurley

Publisher: Elsevier

Published: 2007-11-16

Total Pages: 588

ISBN-13: 0080556078

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Penetration testing a network requires a delicate balance of art and science. A penetration tester must be creative enough to think outside of the box to determine the best attack vector into his own network, and also be expert in using the literally hundreds of tools required to execute the plan. This second volume adds over 300 new pentesting applications included with BackTrack 2 to the pen tester's toolkit. It includes the latest information on Snort, Nessus, Wireshark, Metasploit, Kismet and all of the other major Open Source platforms.•Perform Network ReconnaissanceMaster the objectives, methodology, and tools of the least understood aspect of a penetration test.•Demystify Enumeration and ScanningIdentify the purpose and type of the target systems, obtain specific information about the versions of the services that are running on the systems, and list the targets and services.•Hack Database ServicesUnderstand and identify common database service vulnerabilities, discover database services, attack database authentication mechanisms, analyze the contents of the database, and use the database to obtain access to the host operating system.•Test Web Servers and ApplicationsCompromise the Web server due to vulnerabilities on the server daemon itself, its unhardened state, or vulnerabilities within the Web applications.•Test Wireless Networks and DevicesUnderstand WLAN vulnerabilities, attack WLAN encryption, master information gathering tools, and deploy exploitation tools.•Examine Vulnerabilities on Network Routers and SwitchesUse Traceroute, Nmap, ike-scan, Cisco Torch, Finger, Nessus, onesixtyone, Hydra, Ettercap, and more to attack your network devices.•Customize BackTrack 2Torque BackTrack 2 for your specialized needs through module management, unique hard drive installations, and USB installations.•Perform Forensic Discovery and Analysis with BackTrack 2Use BackTrack in the field for forensic analysis, image acquisition, and file carving.•Build Your Own PenTesting LabEverything you need to build your own fully functional attack lab.


Ultimate Guide to Link Building

Ultimate Guide to Link Building

Author: Garrett French

Publisher: Entrepreneur Press

Published: 2020-01-14

Total Pages: 441

ISBN-13: 1613084099

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Link. Rank. Profit. This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, "Wow! Why haven't I thought of that?!" over and over again. —Britney Muller, senior SEO scientist, Moz The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely: Execute a link audit and competitor analysis Develop a structured, long-term link-building strategy Identify and approach quality, top-ranking websites with a value proposition Differentiate links for traffic from links for ranking Keep on the right side of search engine guidelines


Penetration Tester's Open Source Toolkit

Penetration Tester's Open Source Toolkit

Author: Jeremy Faircloth

Publisher: Elsevier

Published: 2011-08-25

Total Pages: 465

ISBN-13: 1597496286

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Penetration Tester's Open Source Toolkit, Third Edition, discusses the open source tools available to penetration testers, the ways to use them, and the situations in which they apply. Great commercial penetration testing tools can be very expensive and sometimes hard to use or of questionable accuracy. This book helps solve both of these problems. The open source, no-cost penetration testing tools presented do a great job and can be modified by the student for each situation. This edition offers instruction on how and in which situations the penetration tester can best use them. Real-life scenarios support and expand upon explanations throughout. It also presents core technologies for each type of testing and the best tools for the job. The book consists of 10 chapters that covers a wide range of topics such as reconnaissance; scanning and enumeration; client-side attacks and human weaknesses; hacking database services; Web server and Web application testing; enterprise application testing; wireless penetrating testing; and building penetration test labs. The chapters also include case studies where the tools that are discussed are applied. New to this edition: enterprise application testing, client-side attacks and updates on Metasploit and Backtrack. This book is for people who are interested in penetration testing or professionals engaged in penetration testing. Those working in the areas of database, network, system, or application administration, as well as architects, can gain insights into how penetration testers perform testing in their specific areas of expertise and learn what to expect from a penetration test. This book can also serve as a reference for security or audit professionals. - Details current open source penetration testing tools - Presents core technologies for each type of testing and the best tools for the job - New to this edition: Enterprise application testing, client-side attacks and updates on Metasploit and Backtrack


Google Hacks

Google Hacks

Author: Tara Calishain

Publisher: "O'Reilly Media, Inc."

Published: 2003

Total Pages: 356

ISBN-13: 9780596004477

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Explains how to take advantage of Google's user interface, discussing how to filter results, use Google's special services, integrate Google applications into a Web site or Weblog, write information retrieval programs, and play games.


Optimize

Optimize

Author: Lee Odden

Publisher: John Wiley & Sons

Published: 2012-04-17

Total Pages: 259

ISBN-13: 1118167775

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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.


Finding and Using Health and Medical Information on the Internet

Finding and Using Health and Medical Information on the Internet

Author: Betsy Anagnostelis

Publisher: Routledge

Published: 2004-06-17

Total Pages: 345

ISBN-13: 1135477418

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This new guide focuses on the different uses and applications of biomedical information resources available on the Internet. It explains not only how to find the best information resources quickly and effectively, but also how to customise Internet tools to your own personal requirements. Both authors have been associated with the development of OMNI (Organising Medical Networked Information) and BIOME. Partial contents: Introduction; Electronic communication; Discussion lists and electronic fora; Electronic journals and newsletters; Teaching material and continuing medical education; Health care information; Consumer health information; Meetings and conferences; Grants and jobs; Directories of research projects and expertise; Search strategies; Customising your browser; Creating your own home pages.


SEO Made Easy

SEO Made Easy

Author: Evan Bailyn

Publisher: Pearson Education

Published: 2013-12-19

Total Pages: 256

ISBN-13: 0789751232

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'SEO Made Easy' is a practical, actionable, plain-English guide to modern search engine optimisation. Building on his global best-seller 'Outsmarting Google', renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month