When the Headline Is You
When the Headline Is You

Author: Jeff Ansell

Publisher: John Wiley & Sons

Published: 2010-10-19

Total Pages: 256

ISBN-13: 0470543949

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Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Advertising Headlines That Make You Rich
Advertising Headlines That Make You Rich

Author: David Garfinkel

Publisher: Morgan James Publishing

Published: 2018-10-02

Total Pages: 148

ISBN-13: 1600370225

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From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

YEAR OF WONDER: Classical Music for Every Day
YEAR OF WONDER: Classical Music for Every Day

Author: Clemency Burton-Hill

Publisher: Headline Home

Published: 2017-10-05

Total Pages: 448

ISBN-13: 1472251830

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As featured in the Telegraph and on Radio 4's Today programme. 'A magnificent treasury . . . a fascinating tour de force.' Observer 'Year of Wonder is an absolute treat - the most enlightening way to be guided through the year.' Eddie Redmayne Classical music for everyone - an inspirational piece of music for every day of the year, celebrating composers from the medieval era to the present day, written by award-winning violinist and BBC Radio 3 presenter Clemency Burton-Hill. Have you ever heard a piece of music so beautiful it stops you in your tracks? Or wanted to discover more about classical music but had no idea where to begin? Year of Wonder is a unique celebration of classical music by an author who wants to share its diverse wonders with others and to encourage a love for this genre in all readers, whether complete novices or lifetime enthusiasts. Clemency chooses one piece of music for each day of the year, with a short explanation about the composer to put it into context, and brings the music alive in a modern and playful way, while also extolling the positive mindfulness element of giving yourself some time every day to listen to something uplifting or beautiful. Thoughtfully curated and expertly researched, this is a book of classical music to keep you company: whoever you are, wherever you're from. 'The only requirements for enjoying classical music are open ears and an open mind.' Clemency Burton-Hill Playlists are available on most streaming music platforms including Apple Music.

Headline News
Headline News

Author: John Deming

Publisher: Indolent Books

Published: 2018-05-15

Total Pages: 100

ISBN-13: 9781945023101

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John Deming creates poetry from the bizarreness that is contemporary American news. His deadpan mindfulness and avant-garde wordplay incorporate newspaper headlines in a way that creates meaning out of our current political and cultural climate, often reflecting the difference between reality and surrealism-a distinction that is crucial today.

The Long Song
The Long Song

Author: Andrea Levy

Publisher: Macmillan + ORM

Published: 2010-04-22

Total Pages: 249

ISBN-13: 142992988X

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Finalist for the 2010 Man Booker Prize The New York Times Book Review Notable Book of the Year In her follow-up to Small Island, winner of the Whitbread Book of the Year Award and the Orange Prize for Fiction, Andrea Levy once again reinvents the historical novel. Told in the irresistibly willful and intimate voice of Miss July, with some editorial assistance from her son, Thomas, The Long Song is at once defiant, funny, and shocking. The child of a field slave on the Amity sugar plantation in Jamaica, July lives with her mother until Mrs. Caroline Mortimer, a recently transplanted English widow, decides to move her into the great house and rename her "Marguerite." Together they live through the bloody Baptist War and the violent and chaotic end of slavery. An extraordinarily powerful story, "The Long Song leaves its reader with a newly burnished appreciation for life, love, and the pursuit of both" (The Boston Globe).

Have You Heard the News?
Have You Heard the News?

Author: Jay

Publisher: New Paige Press

Published: 2022-02-15

Total Pages: 32

ISBN-13: 9781734598087

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Have You Heard the News? gives kids a first glimpse at some of the red flags they need to watrch out for as they grow up in a media-driven world. As Bria, the Ladybug, and her frog friend, Oakland Jack, set out to enjoy a day in the park, their fun is almost riuined by a panicky duck's misundewrstanding of current event as reported in a local newspaper.

The State We're In
The State We're In

Author: Adele Parks

Publisher: Headline Review

Published: 2014

Total Pages: 0

ISBN-13: 9780755371396

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What are the odds that the stranger sitting next to you on a plane is destined to change your life? Especially when they appear to be your opposite in every way... The perfect read for fans of Ruth Jones, Jane Green and Sheila O'Flanagan, from the No. 1 Sunday Times bestselling author of Just My Luck. Don't miss Adele's gripping new novel, the Sunday Times bestseller Both of You, out now! Acclaim for Adele's compelling, twisty and acutely observed novels: 'Tightly plotted, brilliantly conceived and totally gripping' Lisa Jewell 'Twisty, unputdownable and utterly engrossing' Jenny Colgan 'Brilliant storyline, great characters, very clever, loved it!' B A Paris 'Addictive and perceptive' Lucy Atkins Jo is a hopeless romantic. Worried she let her soulmate slip away, she's chasing her past all the way to Chicago to break up her ex-fiancé's wedding. Dean is a resolute cynic. After a brief (but not brief enough) trip to London, he's returning to Chicago, where he moved to escape his dysfunctional past. In the time it takes to fly from London to Chicago, each finds something in the other that they didn't even realise they needed. But it's only when they get off the plane that their true journey begins... What readers are saying about The State We're In: 'This book is full of surprises and twists that keep you guessing until the end. It is one of those books that I was absolutely devastated to have finished' 'You will laugh, you may cry, but on the whole it is an extremely heart-warming tale that delivers a generous dose of optimism' More praise for Adele Parks: Dark, funny and observant' Cosmopolitan 'Guaranteed to keep you hooked until the end' She magazine 'Deliciously down to earth' The Times 'Wonderfully absorbing' Stylist 'Will captivate you from the first page' Closer

Say You're Sorry (The Sacramento Series Book 1)
Say You're Sorry (The Sacramento Series Book 1)

Author: Karen Rose

Publisher: Hachette UK

Published: 2019-02-14

Total Pages: 512

ISBN-13: 1472244168

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When a killer closes in, there's only one way to stay alive. Say You're Sorry is the gripping first book in a brand new series from Sunday Times bestselling author Karen Rose. A serial killer is on the loose in California, leaving letters carved into the torsos of his victims. When Daisy Dawson fights off a masked attacker one night, she grabs a necklace from around his neck. What she doesn't know then is that she's found the missing link to a cold case that Special Agent Gideon Reynolds has been tracking for seventeen years. With Daisy's help, he finally has the opportunity to get closer to the truth than ever before. But it soon becomes clear that Daisy's attack was just the beginning. Now the bloodied bodies of young women are showing up all over the state. As Gideon tries to track down the killer, it's clear he has a new target. Daisy is in more danger than they ever could have realised... Praise for KAREN ROSE: 'Intense, complex and unforgettable' - James Patterson 'A high-octane thrill ride' - Lisa Jackson 'Fast and furious' - Sun

The Forgotten Headline
The Forgotten Headline

Author: McCaid Paul

Publisher:

Published: 2017-11-19

Total Pages: 186

ISBN-13: 9780999614525

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After a Mick makes a startling discovery on his neighbor's property, he is forced to confront his past, unearthing some dark family secrets.

Convert Every Click
Convert Every Click

Author: Benji Rabhan

Publisher: John Wiley & Sons

Published: 2013-09-16

Total Pages: 242

ISBN-13: 1118759702

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A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.