It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.
Deals with the growing interest in the Internet as a marketing tool. A company wanting to present its services on the net and wishing to avoid legal exposure must deal with many questions. This text aims to give answers to these questions, reducing the risk of advertisers facing litigation.
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
An in-depth guide to advertising, marketing, and sales on the Internet -the tools, techniques, and strategies you need to create an effective multimedia presence on the World Wide Web. Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution. Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You'll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real-life examples, Marketing on the Internet tells you: * How to get a business connection to the Internet * How a business of any size can establish a compelling presence on the Web * How to gather valuable information about and from visitors to your site * About Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments * How to design virtual stores with graphics, sound, video, and hypertext * How to conduct secure transactions on the Internet * How to develop the right Internet marketing strategies for your type of business.
"Click Here" is a designer's guide to creating successful Web sites. The tutorial is a guide to solving fundamental problems of Web site design through hands-on tutorials. Readers will learn how to drive more people to their sites through the use of animated ad banners and buttons, plus how to use Shockwave, JavaScript, Flash, and other advanced technologies.
Find everything worth knowing about on the Web using the ultimate reference authority. This is a revised version of a highly authoritative reference for all Web users. "Newbies" can benefit greatly by seeing what's out there in a uniquely comprehensive, easy-to-navigate resource. Experienced users will appreciate the ease with which an enormous range of topics can be accessed. can be accessed.
The tutorial approach in Web Publishing With Adobe PageMill makes designing Web pages easy. Bestselling author Daniel Gray teaches readers step by step about Adobe PageMill--far surpassing the documentation that comes with the program. This package includes CD-ROM and an online component.
