Web Search: Public Searching of the Web
Web Search: Public Searching of the Web

Author: Amanda Spink

Publisher: Springer Science & Business Media

Published: 2006-02-21

Total Pages: 205

ISBN-13: 1402022697

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This book brings together results from the Web search studies we conducted from 1997 through 2004. The aim of our studies has been twofold: to examine how the public at large searches the Web and to highlight trends in public Web searching. The eight-year period from 1997 to 2004 saw the beginnings and maturity of public Web searching. Commercial Web search engines have come and gone, or endured, through the fall of the dot.com companies. We saw the rise and, in some cases, the demise of several high profile, publicly available Web search engines. The study of the Web search is an exciting and important area of interdisciplinary research. Our book provides a valuable insight into the growth and development of human interaction with Web search engines. In this book, our focus is on the human aspect of the interaction between user and Web search engine. We do not investigate the Web search engines themselves or their constantly changing interfaces, algorithms and features. We focus on exploring the cognitive and user aspects of public Web searching in the aggregate. We use a variety of quantitative and qualitative methods within the overall methodology known as transaction log analysis.

Web Search
Web Search

Author: Amanda Spink

Publisher: Springer Science & Business Media

Published: 2008-09-16

Total Pages: 349

ISBN-13: 3540758291

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Web search engines are not just indispensable tools for finding and accessing information online, but have become a defining component of the human condition and can be conceptualized as a complex behavior embedded within an individual's everyday social, cultural, political, and information-seeking activities. This book investigates Web search from the non-technical perspective, bringing together chapters that represent a range of multidisciplinary theories, models, and ideas.

Next Generation Information Technologies and Systems
Next Generation Information Technologies and Systems

Author: Opher Etzion

Publisher: Springer Science & Business Media

Published: 2006-06-20

Total Pages: 379

ISBN-13: 3540354727

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This book constitutes the refereed proceedings of the 6th International Workshop on Next Generation Information Technologies and Systems, NGITS 2006, held in Kibbutz Shefayim, Israel, July 2006. The book presents 28 revised full papers and four revised short papers together with three invited papers. Topical sections include information integration, next generation applications, information systems development, security and privacy, semi-structured data, frameworks, models and taxonomies, simulation and incremental computing, and more.

Handbook of Research on Web Log Analysis
Handbook of Research on Web Log Analysis

Author: Jansen, Bernard J.

Publisher: IGI Global

Published: 2008-10-31

Total Pages: 628

ISBN-13: 1599049759

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"This book reflects on the multifaceted themes of Web use and presents various approaches to log analysis"--Provided by publisher.

Advances in Web Mining and Web Usage Analysis
Advances in Web Mining and Web Usage Analysis

Author: Olfa Nasraoui

Publisher: Springer

Published: 2007-12-07

Total Pages: 259

ISBN-13: 3540774858

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Web mining and usage is a fast-moving and hugely important field of study. This new Springer text constitutes the thoroughly refereed post-proceedings of the 8th International Workshop on Mining Web Data, WEBKDD 2006, held in Philadelphia, USA in 2006. The 13 revised full papers presented together with a detailed preface went through two rounds of reviewing and improvement and were carefully selected for inclusion in the book. They cover a huge range of relevant topics.

Advances in Electronic Business, Volume 2
Advances in Electronic Business, Volume 2

Author: Li, Eldon Y.

Publisher: IGI Global

Published: 2006-08-31

Total Pages: 344

ISBN-13: 1591406803

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The Internet has generated a large amount of information that is created and shared between individuals and organizations. Because of the amount of information flying through cyberspace, the time to locate and digest the information increases exponentially, but the question of what information can be shared and how to share it remains unsolved. Advances in Electronic Business, Volume 2 explores the semantic web and intelligent web services, two methods created to help solidify the meaning and relationship of data, and explains how they relate to business processes. Professionals, policy-makers, academics, researchers, and managers in IT, business, and commerce will find this book useful in understanding the semantic web and intelligent web services impact on e-commerce.

Understanding Sponsored Search
Understanding Sponsored Search

Author: Jim Jansen

Publisher: Cambridge University Press

Published: 2011-07-25

Total Pages: 299

ISBN-13: 1139503421

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This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.

Social Informatics
Social Informatics

Author: Anwitaman Datta

Publisher: Springer Science & Business Media

Published: 2011-10-12

Total Pages: 357

ISBN-13: 3642247032

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This book constitutes the proceedings of the Third International Conference on Social Informatics, SocInfo 2011, held in Singapore in October 2011. The 15 full papers, 8 short papers and 13 posters included in this volume were carefully reviewed and selected from 68 full paper and 13 poster submissions. The papers are organized in topical sections named: network analysis; eGovernance and knowledge management; applications of network analysis; community dynamics; case studies; trust, privacy and security; peer-production.

Interactive Information Retrieval in Digital Environments
Interactive Information Retrieval in Digital Environments

Author: Xie, Iris

Publisher: IGI Global

Published: 2008-04-30

Total Pages: 376

ISBN-13: 1599042428

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"This book includes the integration of existing frameworks on user-oriented information retrieval systems across multiple disciplines; the comprehensive review of empirical studies of interactive information retrieval systems for different types of users, tasks, and subtasks; and the discussion of how to evaluate interactive information retrieval systems. "--Provided by publisher.

Understanding Search Engines
Understanding Search Engines

Author: Dirk Lewandowski

Publisher: Springer Nature

Published: 2023-03-07

Total Pages: 297

ISBN-13: 3031227891

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This book provides a broad introduction to search engines by integrating five different perspectives on Web search and search engines that are usually dealt with separately: the technical perspective, the user perspective, the internet-based research perspective, the economic perspective, and the societal perspective. After a general introduction to the topic, two foundational chapters present how search tools can cover the Web’s content and how search engines achieve this by crawling and processing the found documents. The next chapter on user behavior covers how people phrase their search queries and interact with search engines. This knowledge builds the foundation for describing how results are ranked and presented. The following three chapters then deal with the economic side of search engines, i.e., Google and the search engine market, search engine optimization (SEO), and the intermingling of organic and sponsored search results. Next, the chapter on search skills presents techniques for improving searches through advanced search interfaces and commands. Following that, the Deep Web and how its content can be accessed is explained. The two subsequent chapters cover ways to improve the quality of search results, while the next chapter describes how to access the Deep Web. Last but not least, the following chapter deals with the societal role of search engines before the final chapter concludes the book with an outlook on the future of Web search. With this book, students and professionals in disciplines like computer science, online marketing, or library and information science will learn how search engines work, what their main shortcomings are at present, and what prospects there are for their further development. The different views presented will help them to understand not only the basic technologies but also the implications the current implementations have concerning economic exploitation and societal impact.