In this practical guide, CSS expert Lea Verou provides 47 undocumented techniques and tips to help intermediate-to advanced CSS developers devise elegant solutions to a wide range of everyday web design problems. Rather than focus on design, CSS Secrets shows you how to solve problems with code. You'll learn how to apply Lea's analytical approach to practically every CSS problem you face to attain DRY, maintainable, flexible, lightweight, and standards-compliant results. Inspired by her popular talks at over 60 international web development conferences, Lea Verou provides a wealth of information for topics including: Backgrounds and Borders Shapes Visual Effects Typography User Experience Structure and Layout Transitions and Animations
This value-priced guide by one of the Top 25 Most Influential Women on the Web delivers 250 solutions, workarounds, tips, and annoyance-busters that Web designers won't find anywhere else Offers 500 pages of insider techniques to improve workflow and efficiency, save development time and money, and increase search engine rankings and site traffic, whether designers want to enhance an existing Web site or build a state-of-the-art site from scratch Covers topics such as HTML, XHTML, CSS, graphics and multimedia, cell phone and PDA accessibility, content development, tools, usability, information architecture, globalization, and site redesign Molly Holzschlag is a steering committee member of the Web Standards Project (WaSP) and spokesperson for the World Organization of Webmasters, as well as a frequent lecturer at industry conferences and the author of twenty-five previous books
Unlock the full potential of Node.js with practical skills to develop and deploy scalable and high-performance server-side applications that enhance your client-side projects Purchase of the print or Kindle book includes a free PDF eBook Key Features Server-side applications with Node.js, covering HTTP requests, static and dynamic content delivery, form data processing, and RESTful web services Hands-on examples, step-by-step code listings, and best practices for building and deploying server applications Common services like authentication, managing application state, and performance optimization Book DescriptionDive into the world of Node.js with this comprehensive guide, taking you from foundational concepts to practical web development mastery. Written by an industry veteran with over 50 programming books under his belt, this book will help both beginners and seasoned developers. Gain a deep understanding of the most important server-side features in web development with Node.js. The first part of the book will get you up to speed with basic features of Node.js and TypeScript. In the second part, you’ll elevate your skills by creating simplified implementations of key server-side features to understand how they work and how they are presented to clients. Armed with the understanding gained from implementing each feature, you will be able to replace custom code with production-ready open-source packages. The third part will help you understand how server-side features are combined for practical web development. Using Adam Freeman’s signature SportsStore application, you will learn how to develop client and server-side components, culminating in a thorough application deployment preparation. By the end of this Node.js book, you will be able to build and deploy server applications to support HTTP clients, including JavaScript applications created with frameworks such as Angular and React.What you will learn Process HTTP requests and perform file operations Create RESTful web services that can be consumed by client-side apps Work with server apps serving JavaScript clients, such as React and Angular Leverage Node.js to work with popular databases Apply practical knowledge through building the SportsStore project Authenticate users and authorize access to application features Who this book is for This book is for programmers with a basic knowledge of HTML and CSS who are transitioning into JavaScript development and are looking to master the implementation of server-side applications.
"Based on two popular talks from author Lea Verou including 'CSS3 Secrets: 10 things you may not know about CSS' this practical guide provides more than 50 undocumented techniques and tips for using CSS3 to create better websites. The talks that spawned this book have been top-rated by attendees in every conference they were presented and praised in industry media such as .'net' magazine. Get information you won't find in any other book. Learn through small, easily digestible chapters. Helps you understand CSS more deeply so you can improve your own solutions. Apply Lea's techniques to problems other than those she discusses. Gain tips from a rockstar author who serves as an Invited Expert in W3C's CSS Working Group"--Provided by publisher.
Summary Secrets of the Javascript Ninja takes you on a journey towards mastering modern JavaScript development in three phases: design, construction, and maintenance. Written for JavaScript developers with intermediate-level skills, this book will give you the knowledge you need to create a cross-browser JavaScript library from the ground up. About this Book You can't always attack software head-on. Sometimes youcome at it sideways or sneak up from behind. You need tomaster an arsenal of tools and know every stealthy trick.You have to be a ninja. Secrets of the JavaScript Ninja leads you down the pathway toJavaScript enlightenment. This unique book starts with keyconcepts, like the relationships between functions, objects, andclosures, taught from the master's perspective. You'll grow fromapprentice to ninja as you soak up fresh insights on the techniquesyou use every day and discover features and capabilities you neverknew about. When you reach the final chapters, you'll be ready tocode brilliant JavaScript applications and maybe even write yourown libraries and frameworks. You don't have to be a ninja to read this book—just be willing tobecome one. Are you ready? Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. What's Inside Functions, objects, closures, regular expressions, and more Seeing applications and libraries from the right perspective Dealing with the complexities of cross-browser development Modern JavaScript design About the Authors John Resig is an acknowledged JavaScript authority and the creatorof the jQuery library. Bear Bibeault is a web developer and coauthorof Ajax in Practice, Prototype and Scriptaculous in Action, and jQueryin Action from Manning. Table of Contents PART 1 PREPARING FOR TRAINING Enter the ninja Arming with testing and debugging PART 2 APPRENTICE TRAINING Functions are fundamental Wielding functions Closing in on closures Object-orientation with prototypes Wrangling regular expressions Taming threads and timers PART 3 NINJA TRAINING Ninja alchemy: runtime code evaluation With statements Developing cross-browser strategies Cutting through attributes, properties, and CSS PART 4 MASTER TRAINING Surviving events Manipulating the DOM CSS selector engines
"Firefox Secrets is a comprehensive guide to Firefox. It will show you, step by step, how to optimize this next-generation, award-winning Web browser by making the most of its hidden and not-so-hidden features. Revolutionize the way you browse the Web with tabs; customize the appearance of your browser using themes; enhance Firefox's functionality with extensions; access hidden features with about:config; make your browsing more efficient using smart keywords." - Back cover.
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
"The Secret Journey of Marketing" is an all-encompassing guide that covers the fundamentals, strategies, and career opportunities within the dynamic field of marketing. Whether you're a seasoned marketer or just starting, this book provides valuable insights and practical knowledge to help you excel in the ever-evolving marketing landscape. The book begins with an Introduction to Marketing, offering a comprehensive overview of the discipline. It explores the core principles of marketing and their application across various industries. By understanding the fundamentals, readers can build a solid foundation for their marketing endeavors. The 8Ps of Marketing, a popular marketing framework, is thoroughly discussed. This model covers the key components of marketing, including product, price, place, promotion, people, process, physical evidence, and positioning. Readers gain a deep understanding of how each element contributes to successful marketing campaigns and overall business strategy. "The Secret Journey of Marketing" dives into the world of Traditional Marketing, exploring tried-and-true methods that have long been employed by marketers. It covers traditional advertising channels, such as print, television, radio, and direct mail, and highlights their strengths and limitations in today's digital age. Digital Marketing takes center stage as the book delves into the power of online platforms and techniques. Readers learn about search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising. The book emphasizes the importance of leveraging digital channels effectively to reach and engage target audiences. Marketing Strategy is a crucial aspect of any successful marketing campaign. This book offers valuable insights into crafting effective marketing strategies, including market research, consumer segmentation, branding, storytelling, and persuasive copywriting. It emphasizes the significance of data-driven decision-making and analytics in optimizing marketing efforts. To understand the context and evolution of marketing, the book explores the History of Marketing. It delves into the origins of marketing and examines how it has evolved in response to societal changes and technological advancements. This historical perspective provides readers with a broader understanding of the field. Lastly, "The Secret Journey of Marketing" sheds light on the numerous Career Opportunities available in marketing. It highlights the diverse roles and responsibilities within the industry, ranging from brand management to digital marketing, market research, advertising, and public relations. Readers gain valuable insights into the skills and qualifications required for various marketing careers. Overall, "The Secret Journey of Marketing" is a comprehensive resource that equips readers with the knowledge and tools necessary to succeed in the competitive field of marketing. By combining theory with practical application, this book empowers marketers to develop effective strategies, leverage digital platforms, and make data-driven decisions. Whether you're a professional marketer or aspiring to enter the field, this book serves as an invaluable guide to achieving marketing success.
Learn the behind-the-scenes tricks and techniques that will take your Visual Basic skills to the next level of programming excellence. Davis provides all the secrets readers need to create sophisticated, robust, full-featured, commercial quality Visual Basic applications.
