Visual Identities
Visual Identities

Author: Jean-Marie Floch

Publisher: A&C Black

Published: 2001-01-01

Total Pages: 190

ISBN-13: 184714148X

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The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.

Identity Designed
Identity Designed

Author: David Airey

Publisher: Rockport Publishers

Published: 2019-01-22

Total Pages: 291

ISBN-13: 1631595946

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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Introducing
Introducing

Author: Robert Klanten

Publisher: Gestalten

Published: 2012

Total Pages: 0

ISBN-13: 9783899554113

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Innovative graphic identities for small, creative companies. Today, many young people who have studied or trained in creative fields would rather work with their hands or have direct contact with their clients than sit at a desk in a large design office. These creatives are founding their own small companies all over the world--storefronts and other locations with a uniquely individual character that often serve simultaneously as an office, workshop, warehouse, and local meeting point for like-minded people. Whether florists, butchers, or yoga studios, these small businesses need a customized visual identity that can adequately capture and represent their particular dynamic. Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The book Showcases innovative work that captures the imagination with which their founders pursue and communicate their business concepts. The featured examples reflect the full spectrum of today's most important design trends--from minimalism and classic modernism to styles that range from retro and letter-press-nostalgic to playful and surreal. All of the included work makes clear that intriguing visual concepts do not depend on a large budget. It is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas. The selection of projects in Introducing: Visual Identities for Small Businesses is neither limited to a certain branch of business, nor to particular media. The diverse examples include a small run of pastel-colored stationary for a nursery, the hand-set business cards of a typographer, as well as the shop design and chalk-written price list of a small-town pastry shop. What thematically unites the work in the book is the fresh attitude and the personal, proactive approach of the founders on which it is based.

Smashing Logo Design
Smashing Logo Design

Author: Gareth Hardy

Publisher: Wiley

Published: 2011-06-15

Total Pages: 304

ISBN-13: 9781119993322

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The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

Identity Suite
Identity Suite

Author: Victionary

Publisher: Agence Marc Praquin Editions

Published: 2012

Total Pages: 0

ISBN-13: 9789881943880

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This is a sharp, smart look at the vanguard work in branding across the globe. Here logos, letterheads and correspondence designs effectively capture the aesthetics of the products and entities they represent. The designers behind each of the 97 featured brands convey their clients' corporate identity through stationery with deliberation and concision and demonstrate how ephemeral concepts surrounding a brand can be made concrete utilising as unlikely a toolkit as the office stationary cupboard.

Visual Identity
Visual Identity

Author: Susan Westcott Alessandri

Publisher: Routledge

Published: 2014-12-18

Total Pages: 170

ISBN-13: 1317452534

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Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

Corporate and Organizational Identities
Corporate and Organizational Identities

Author: Bertrand Moingeon

Publisher: Routledge

Published: 2002-07-18

Total Pages: 226

ISBN-13: 1134460147

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This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h

Bisexual and Pansexual Identities
Bisexual and Pansexual Identities

Author: Nikki Hayfield

Publisher: Routledge

Published: 2020-05-12

Total Pages: 181

ISBN-13: 0429875401

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This book explores the invisibility and invalidation of bisexuality from the past to the present and is unique in extending the discussion to focus on contemporary and emerging identities. Nikki Hayfield draws on research from psychology and the social sciences to offer a detailed and in-depth exploration of the invisibility and invalidation of bisexuality, pansexuality, and asexuality. The book discusses how early sexologists’ understood gender and sexuality within a binary model and how this provided the underpinnings of bisexual invisibility. The existing research on biphobia and bisexual marginalisation is synthesised to explore how bisexuality has often been invisible or invalidated. Hayfield then evidences clear examples of the invisibility and invalidation of bisexuality, pansexuality, and asexuality within education, employment, mainstream mass media, and the wider culture. Throughout the book there is consideration of the impact that this invisibility and invalidation has on people’s sense of identity and on their health and wellbeing. It concludes with a discussion of how bisexuality, pansexuality, and asexuality have become somewhat more visible than in the past and the potential that visibility holds for recognition and representation. This is fascinating reading for students and academics interested in in bisexuality, pansexuality, and asexual spectrum identities and for those who have a personal interest in bisexuality, pansexuality, and asexuality.

Advances in Design and Digital Communication IV
Advances in Design and Digital Communication IV

Author: Nuno Martins

Publisher: Springer Nature

Published: 2023-11-30

Total Pages: 992

ISBN-13: 3031472810

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This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 7th International Conference on Digital Design and Communication, Digicom 2023, held on November 9-11, 2023, as a hybrid event, in/from Barcelos, Portugal, this book continues the tradition of the previous ones reporting on new design strategies to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and reporting on multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.

Ludic, Co-design and Tools Supporting Smart Learning Ecosystems and Smart Education
Ludic, Co-design and Tools Supporting Smart Learning Ecosystems and Smart Education

Author: Óscar Mealha

Publisher: Springer Nature

Published: 2020-09-09

Total Pages: 270

ISBN-13: 9811573832

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This book presents papers from the 5th International Conference on Smart Learning Ecosystems and Regional Development, which promotes discussions on R&D work, policies, case studies, entrepreneur experiences, with a particular focus on understanding the relevance of smart learning ecosystems for regional development and social innovation, and how the effectiveness of the relation of citizens and smart ecosystems can be boosted. The book explores how technology-mediated instruments can foster citizens’ engagement with learning ecosystems and territories, providing insights into innovative human-centric design and development models/techniques, education/training practices, informal social learning, innovative citizen-driven policies, and technology-mediated experiences and their impact. As such, it will inspire the social innovation sectors and ICT, as well as economic development and deployment strategies and new policies for smarter proactive citizens.