"Visible Signs" explains semiotic terms and theories in relation to visual communication, with illustrative examples taken from contemporary art and design. This edition features new and revised content and includes 200 visuals created to illustrate the ideas discussed within the book.
Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
- Clinical Pearls highlight the main signs which students and trainees should look out for to help them identify conditions with which the patients present. - A Student Consult eBook is available with the purchase of a print book, and provides access to a total of 200 multiple choice questions covering the 7 body systems, to test students and trainees' knowledge of the content. - The eBook contains links to audio and video examples of particular signs which have to be heard or observed over a period of time in order to be identified correctly, e.g. Agonal respiration in Chapter 2 Respiratory Signs. - New images are added to depict clinical signs where no images were present in the previous edition.
In Reading Between the Signs, Anna Mindess provides a perspective on a culture that is not widely understood - American Deaf culture. With the collaboration of three distinguished Deaf consultants, Mindess explores the implications of cultural differences at the intersection of the Deaf and hearing worlds. Used in sign language interpreter training programs worldwide, Reading Between the Signs is a resource for students, working interpreters and other professionals. This important new edition retains practical techniques that enable interpreters to effectively communicate their clients' intent, while its timely discussion of the interpreter's role is broadened in a cultural context. NEW TO THIS EDITION: New chapter explores the changing landscape of the interpreting field and discusses the concepts of Deafhood and Deaf heart. This examination of using Deaf interpreters pays respect to the profession, details techniques and shows the benefits of collaboration.
Physical Signs in General Medicine, Second Edition presents a superb collection of frequently seen physical signs. Signs are ordered according to examination principles: anatomically, from head-to-toe. Each picture is accompanied by a scene-setting caption describing the physical appearance, its diagnosis and history. All the signs and related features are described in full, and their significance noted.
The Tex-Mex restaurant's famous marquee sign, whose black letters tell a new joke to passing motorists each day, is featured in "El Arroyo's Big Book of Signs: Volume One." 158 signs to enjoy8"x8" Hardback
Information Technology time management expert Dominica DeGrandis, the reveals the real crime of the century--time theft, one of the most costly factors impacting enterprises in their day-to-day operations. The solution to preventing these value stream delays? Make the work visible. In this timely book (title not final), solutions and preventative measures are illustrated and methodologies outlined for immediate application into daily work.
This highly original and compelling book offers an introduction to the art and science of social inquiry, including the theoretical and methodological frameworks that support that inquiry. The new edition offers coverage of post-modernism and Indigenous ways of knowing, as well as a discussion of the research process and how to communicate arguments effectively. The result is a book that blends the best of earlier editions with updates that provide a strong foundation in critical thinking, rooted in the social sciences but relevant across disciplines.
There was a time in America when salesmen travelled from door to door selling everything from bibles to neon signs. (Some still do, even today!) Follow along as a young girl and her dad pack up their convertible on a summer day and hit the road selling signs - stopping at family-owned stores and restaurants where a new sign really can make the difference. Filled with charming details of small-town American life in the early 1950s, this satisfying picture book is bursting with illustrations which evoke both Norman Rockwell and Robert McKlosky.