"This is an ambitious analysis of television studies as a whole." --Library Journal Focusing on U.S. television of the 1980s--from Miami Vice, Moonlighting, and Pee-wee's Playhouse to Max Headroom--Lynne Joyrich explores how gender affects the reception of television. She traces how the medium has been chracterized as "feminine" and then turns to the television shows themselves and analyzes a range of genres and forms.
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Global studies is a fresh and dynamic discipline area that promises to reinvigorate undergraduate and postgraduate education in the social sciences and humanities. In the Australian context, the interdisciplinary pedagogy that defines global studies is gaining wider acceptance as a coherent and necessary approach to the study of global change. Through the Global Studies Consortium (GSC), this new discipline is forming around an impressive body of international scholars who define their expertise in global terms. The GSC paves the way for the expansion of global studies programs internationally and for the development of teaching and research collaboration on a global scale. Mark Juergensmeyer and Helmut Anheier’s forthcoming Encyclopaedia of Global Studies with SAGE is evidence of this growing international collaboration, while the work of Professor Manfred Steger exemplifies the flourishing academic literature on globalization. RMIT University’s Global Cities Institute represents a substantial institutional investment in interdisciplinary research into the social and environmental implications of globalization in which it leads the way internationally. Given these developments, the time is right for a book series that draws together diverse scholarship in global studies. This Handbook allows for extended treatment of critical issues that are of major interest to researchers and students in this emerging field. The topics covered speak to an interdisciplinary approach to the study of global issues that reaches well beyond the confines of international relations and political science to encompass sociology, anthropology, history, media and cultural studies, economics and governance, environmental sustainability, international law and criminal justice. Specially commissioned chapters explore diverse subjects from a global vantage point and all deliberately cohere around core "global" concerns of narrative, praxis, space and place. This integrated approach sets the Handbook apart from its competitors and distinguishes Global Studies as the most equipped academic discipline with which to address the scope and pace of global change in the 21st century.
Suspended above us with intricate patterns and flamboyant colours, the neon signs of Hong Kong easily guide us to local businesses, Chinese restaurants, bars, and department stores. Apart from marketing and advertising, these neon signs actually convey much more — and mean much more to those who view the signs as a part of their home. This book documents Hong Kong’s neon signs whilst taking on a historical, socio-cultural, and contextual study of visual culture around the city. It explores the inter-related components of neon signs, including each sign’s unique visual aesthetic and design, the history of craftsmanship and training, and how the streetscape relates to Hong Kong’s consumer culture. With an underlying theme of photographic conservation and an array of vibrant images, the author brings the everyday signage of Hong Kong to life.
This book examines some of the underlying processes behind different forms of information management, including how we store information in our brains, the impact of new technologies such as computers and robots on our efficiency in storing information, and how information is stored in families and in society. The editors brought together experts from a variety of disciplines. While it is generally agreed that information reduces uncertainties and that the ability to store it safely is of vital importance, these authors are open to different meanings of “information”: computer science considers the bit as the information block; neuroscience emphasizes the importance of information as sensory inputs that are processed and transformed in the brain; theories in psychology focus more on individual learning and on the acquisition of knowledge; and finally sociology looks at how interpersonal processes within groups or society itself come to the fore. The book will be of value to researchers and students in the areas of information theory, artificial intelligence, and computational neuroscience.
Now in an updated 3rd edition this popular A-Z student handbook provides a comprehensive survey of key ideas and concepts in popular music culture. With new and expanded entries on genres and sub-genres the text comprehensively examines the social and cultural aspects of popular music, taking into account the digital music revolution and changes in the way that music is manufactured, marketed and delivered. New and updated entries include: social networking peer to peer American Idol video gaming genres and subgenres of blues, jazz, country, and world music music retail formats goth rock and emo electronic dance music. With further reading and listening included throughout, Popular Music Culture: The Key Concepts is an essential reference text for all students studying the social and cultural dimensions of popular music.
It is a pleasure to contribute the foreword to Introduction to Cell and Tissue Culture: The ory and Techniques by Mather and Roberts. Despite the occasional appearance of thought ful works devoted to elementary or advanced cell culture methodology, a place remains for a comprehensive and definitive volume that can be used to advantage by both the novice and the expert in the field. In this book, Mather and Roberts present the relevant method ology within a conceptual framework of cell biology, genetics, nutrition, endocrinology, and physiology that renders technical cell culture information in a comprehensive, logical for mat. This allows topics to be presented with an emphasis on troubleshooting problems from a basis of understanding the underlying theory. The material is presented in a way that is adaptable to student use in formal courses; it also should be functional when used on a daily basis by professional cell culturists in a- demia and industry. The volume includes references to relevant Internet sites and other use ful sources of information. In addition to the fundamentals, attention is also given to mod ern applications and approaches to cell culture derivation, medium formulation, culture scale-up, and biotechnology, presented by scientists who are pioneers in these areas. With this volume, it should be possible to establish and maintain a cell culture laboratory devot ed to any of the many disciplines to which cell culture methodology is applicable.
Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasnt kept the concept from having a long afterlife in the popular imagination.
