Video Rhetorics
Video Rhetorics

Author: John S. Nelson

Publisher: University of Illinois Press

Published: 1997

Total Pages: 300

ISBN-13: 9780252066481

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The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric--their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres--from film to fiction, from MTV to game shows. Video Rhetorics is both a call for, and an example of, a new kind of political analysis. Supplemented with Hot Spots: Multimedia Analyses of Political Ads, a sixty-minute video of multimedia advertising studies, the book presents lucid analyses of particular campaign ads to illustrate how music, text, metaphor, genre, image, color, delivery, tempo, and location all combine to "orchestrate" political meaning. The authors also show readers how to comprehend dynamics of contemporary political life that remain mysterious within traditional accounts of how citizens learn about politics. In the authors' view, electronic politics is here to stay, like it or not, and we cannot afford simply to dismiss or condemn political ads.

Seasoned Speech
Seasoned Speech

Author: James E. Beitler III

Publisher: InterVarsity Press

Published: 2019-05-07

Total Pages: 261

ISBN-13: 0830871209

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Being a faithful disciple of Christ means having seasoned speech: practicing a rhetoric that beneficially and persuasively imparts the surprising truth of the gospel. James Beitler seeks to renew interest in and hunger for an effective Christian rhetoric by closely considering the work of five beloved Christian communicators: C. S. Lewis, Dorothy L. Sayers, Dietrich Bonhoeffer, Desmond Tutu, and Marilynne Robinson.

Digital Rhetoric
Digital Rhetoric

Author: Douglas Eyman

Publisher: University of Michigan Press

Published: 2015-06-01

Total Pages: 173

ISBN-13: 0472121138

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What is “digital rhetoric”? This book aims to answer that question by looking at a number of interrelated histories, as well as evaluating a wide range of methods and practices from fields in the humanities, social sciences, and information sciences to determine what might constitute the work and the world of digital rhetoric. The advent of digital and networked communication technologies prompts renewed interest in basic questions such as What counts as a text? and Can traditional rhetoric operate in digital spheres or will it need to be revised? Or will we need to invent new rhetorical practices altogether? Through examples and consideration of digital rhetoric theories, methods for both researching and making in digital rhetoric fields, and examples of digital rhetoric pedagogy, scholarship, and public performance, this book delivers a broad overview of digital rhetoric. In addition, Douglas Eyman provides historical context by investigating the histories and boundaries that arise from mapping this emerging field and by focusing on the theories that have been taken up and revised by digital rhetoric scholars and practitioners. Both traditional and new methods are examined for the tools they provide that can be used to both study digital rhetoric and to potentially make new forms that draw on digital rhetoric for their persuasive power.

A Critique of Anti-racism in Rhetoric and Composition
A Critique of Anti-racism in Rhetoric and Composition

Author: Erec Smith

Publisher: Rowman & Littlefield

Published: 2019-12-12

Total Pages: 181

ISBN-13: 1498590411

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A Critique of Anti-racism in Rhetoric and Composition: The Semblance of Empowerment critiques current antiracist ideology in rhetoric and composition, arguing that it inadvertently promotes a deficit-model of empowerment for both students and scholars. Erec Smith claims that empowerment theory—which promotes individual, communal, and strategic efficacy—is missing from most antiracist initiatives, which instead often abide by what Smith refers to as a "primacy of identity”: an over-reliance on identity, particularly a victimized identity, to establish ethos. Scholars of rhetoric, composition, communication, and critical race theory will find this book particularly useful.

Locating Visual-Material Rhetorics
Locating Visual-Material Rhetorics

Author: Amy Propen

Publisher: Parlor Press LLC

Published: 2012-01-03

Total Pages: 216

ISBN-13: 1602352577

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Parks, maps, and mapping technologies like the GPS are objects of visual and material culture that rely on the interplay of text, context, image, and space to guide our interpretations of the world around us. LOCATING VISUAL-MATERIAL RHETORICS: THE MAP, THE MILL, AND THE GPS examines in depth, and in several contemporary settings, how visual and material discursive artifacts, when understood as rhetorical, shape our understanding of the unique cultural moments that these artifacts set out to represent.

Defining Visual Rhetorics
Defining Visual Rhetorics

Author: Charles A. Hill

Publisher: Routledge

Published: 2012-08-21

Total Pages: 423

ISBN-13: 1135628548

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Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.

Rhetorics of Display
Rhetorics of Display

Author: Lawrence J. Prelli

Publisher: Univ of South Carolina Press

Published: 2021-12-24

Total Pages: 478

ISBN-13: 1643362798

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Groundbreaking case studies mapping the rhetoric inherent in acts of presentation and concealment Rhetorics of Display is a pathbreaking volume that brings together a distinguished group of scholars to assess an increasingly pervasive form of rhetorical activity. Editor Lawrence J. Prelli notes in his introduction that twenty-first century citizens continually confront displays of information and images, from the verbal images of speeches and literature to visual images of film and photography to exhibits in museums to the arrangement of our homes to the merchandising of consumer goods. The volume provides an integrated, comprehensive study of the processes of selecting what to reveal and what to conceal that together constitute the rhetorics of display. Surveying major historical transformations in the relationship between rhetoric and display, this book also identifies the leading themes in relevant scholarship of the past three decades. Seventeen case studies canvass a representative and diverse range of displays—from body piercing to a civil rights memorial to a Titanic exhibition to imagery found in gambling casinos—and examine the ways that phenomena, persons, places, events, identities, communities, and cultures are exhibited before audiences. Collectively the contributors shed light on rhetorics that are nearly ubiquitous in contemporary communication and culture.

Rhetorical Listening
Rhetorical Listening

Author: Krista Ratcliffe

Publisher: SIU Press

Published: 2005

Total Pages: 256

ISBN-13: 9780809326686

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Long ignored within rhetoric and composition studies, listening has returned to the disciplinary radar. Rhetorical Listening: Identification, Gender, Whiteness argues that rhetorical listening facilitates conscious identifications needed for cross-cultural communication.

Rhetorics of Motherhood
Rhetorics of Motherhood

Author: Lindal Buchanan

Publisher: SIU Press

Published: 2013-04-08

Total Pages: 199

ISBN-13: 0809332213

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Becoming a mother profoundly alters one’s perception of the world, as Lindal Buchanan learned firsthand when she gave birth. Suddenly attentive to representations of mothers and mothering in advertisements, fiction, film, art, education, and politics, she became intrigued by the persuasive force of the concept of motherhood, an interest that unleashed a host of questions: How is the construct defined? How are maternal appeals crafted, presented, and performed? What do they communicate about gender and power? How do they affect women? Her quest for answers has produced Rhetorics of Motherhood, the first book-length consideration of the topic through a feminist rhetorical lens. Although both male and female rhetors employ motherhood to promote themselves and their agendas, Buchanan argues it is particularly slippery terrain for women—on the one hand, affording them authority and credibility but, on the other, positioning them disadvantageously within the gendered status quo. Rhetorics of Motherhood investigates that paradox by detailing the cultural construction and performance of the Mother in American public discourse, tracing its use and impact in three case studies, and by theorizing how, when, and why maternal discourses work to women’s benefit or detriment. In the process, the reader encounters a fascinating array of issues—including birth control, civil rights, and abortion—and rhetors, ranging from Diane Nash and Margaret Sanger to Sarah Palin and Michelle Obama. As Buchanan makes clear, motherhood is a rich site for investigating the interrelationships among gender, power, and public discourse. Her latest book contributes to the discipline of rhetoric by attending to and making a convincing case for the significance of this understudied subject. With its examination of timely controversies, contemporary and historical figures, and powerful women, Rhetorics of Motherhood will appeal to a wide array of readers in rhetoric, communications, American studies, women’s studies, and beyond.