Video Marketing Strategy

Video Marketing Strategy

Author: Jon Mowat

Publisher: Kogan Page Publishers

Published: 2018-03-03

Total Pages: 305

ISBN-13: 0749481587

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Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.


YouTube and Video Marketing

YouTube and Video Marketing

Author: Greg Jarboe

Publisher: John Wiley & Sons

Published: 2011-10-07

Total Pages: 533

ISBN-13: 111820381X

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Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.


Video Marketing

Video Marketing

Author: Jon Mowat

Publisher: Kogan Page Publishers

Published: 2021-08-03

Total Pages: 289

ISBN-13: 1398601152

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In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.


Video Marketing For Dummies

Video Marketing For Dummies

Author: Kevin Daum

Publisher: John Wiley & Sons

Published: 2012-05-08

Total Pages: 24

ISBN-13: 1118188764

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A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.


Film & Video Marketing

Film & Video Marketing

Author: Michael Wiese

Publisher: Michael Wiese Productions

Published: 1989

Total Pages: 516

ISBN-13:

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In the highly competitive film and video markets, conceiving an idea worthy of production is half the battle. This insider's book shares industry techniques one can use to sell investors, exhibitors, distributors, home video suppliers, wholesalers, retailers, and the buying public. Lightning Print on Demand Title


Video Marketing Rules

Video Marketing Rules

Author: Lou Bortone

Publisher: Createspace Independent Publishing Platform

Published: 2017-09-15

Total Pages: 184

ISBN-13: 9781548286514

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Video Marketing Rules shows entrepreneurs and business owners how to take advantage of the Online Video Revolution for business and revenue growth. The Web - and in fact the whole world - has gone video. Cisco Systems predicts that, in the next couple of years, 90% of all web traffic will be video. Video has become the way we share, the way we communicate, the way we connect, and the way we buy and sell. Video has also become the way we search (YouTube is the second most popular search engine), the way we "surf," and the way we make buying decisions. 65% of consumers will visit a brand's website and make a purchase decision after watching a video. As an entrepreneur, video marketing is your single most powerful tool for getting more visibility more quickly, so you can get your message out, attract your ideal clients, make more money and have more impact. It's no surprise that ReelSEO reports 87% of online marketers are now using video to promote their products and services. And eMarketer confirms that 4 times as many consumers would rather watch a video about a product than read about it. Video Marketing Rules, and the accompanying website, will walk you through everything you need to know to succeed with video marketing. Once armed with your new video "superpower," there will be nothing you can't accomplish using video marketing.


Effective Video Marketing

Effective Video Marketing

Author: Erika MacDonald

Publisher: Engaging New Media

Published: 2020-05-25

Total Pages: 47

ISBN-13: 1734311312

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“Why use video marketing?” you ask. Video marketing is a useful tool for businesses to drive website traffic, increase conversions, and refine brand awareness. Thanks to the rise of social media platforms and growing consumer demand, many customers rely on ‘videos’ before making purchases. “Effective Video Marketing: How to make videos that sell. Tips and strategies” examines the struggles of business owners in harnessing the power of an effective video marketing campaign. With an in-depth look at the strength of videos to add “the human element” to your online business, earning a huge ROI on marketing campaigns is easier than ever. The book explores video marketing in theory and practice by trying to merge the effect of videos on humans and how to make videos that truly deliver. You will also get quick tips, advice, and strategies for incorporating your videos into your marketing plan. Video marketing tools, as seen in this book, are diverse and varied; your choice will depend on your type of business. Written by a seasoned video marketer with valuable experience, “Effective Video Marketing: How to make videos that sell. Tips and strategies” gives online businesses the boost they need to create useful and engaging content. You will also find case studies from social media platforms such as Facebook, Instagram, Pinterest, and Twitter and the magic formula that many marketers across different industries use to execute their strategies.


Video Marketing Made Simple For Business Owners

Video Marketing Made Simple For Business Owners

Author: Raymond Wayne

Publisher: Estalontech

Published: 2020-09-18

Total Pages: 224

ISBN-13: 883589672X

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Video Marketing is literally on fire! Embrace the Power and Potential of Video Marketing And use this medium to catapult your web business to the next level. Check out on “ Video Marketing Made Simple For Business Owners ” Finally, you have this once in lifetime opportunity to get your hands on the video marketing tools & Strategies that are generating million dollar revenues . Businesses invest a lot of time determining who their target demographic is, and for good reason. When a business knows which demographic is buying and using their product, it’s going to be easier to market to that demographic. Middle-aged women are going to respond to ads differently than millennials; and what one group finds engaging and interesting, another may not. So it’s important for businesses to understand what demographic they are targeting so they get the marketing just right for them. But, businesses don’t have to go to such trouble when they’re using video marketing because video marketing reaches every demographic and is interesting to every demographic. And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history. This can be a bonus for businesses that know who their demographic is, simply because more people will share it and like it, even if they don’t make up part of the business’ demographic. But it’s also especially good news for businesses with a shifting demographic, or for those that don’t know how makes up their demographic. That happens sometimes when a business changes directions or changes their product or service slightly, and then they have to start back at square one with their marketing efforts. But when a business has already created videos as part of their marketing plan, they don’t have to change a thing because those videos will already be suitable for every demographic. Imagine one type of marketing that appeals to every single demographic. It seems too good to be true, but it’s not. That type of marketing is video marketing, and reaching every demographic is just one very good reason why every business should be investing in it.


Video Marketing Pro

Video Marketing Pro

Author: Chris King

Publisher: CreateSpace

Published: 2015-02-27

Total Pages: 52

ISBN-13: 9781508658252

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Discover How To Use Video Marketing In Your Business To Attract More Prospects & Sales! Online video has burst onto the scene as arguably the best promotion strategy for both large and small business alike! Whatever your business is, video gives you more opportunities to expand your brand and share you message with the world at a very affordable cost. Establishing a good video marketing strategy is a “must have” strategy if you want to build a business online in today's day in age! Here is just a sample of what you will learn: Best Places to Use Video Marketing 4 Steps to Creating a Great Video Marketing Campaign Creating Videos Video Equipment (For All Types of Videos) 6 Types of Viral Videos More Great Ideas to Make Videos About How to Make Your Video Stand Out From Your Competitors Top 7 Video Marketing Distribution Sites 3 Keys to Success with Video Marketing Video Marketing Metrics (What You Should Be Tracking) BONUS: YouTube SEO for #1 Google Rankings (Checklist) You literally cannot get these video marketing strategies anywhere unless you are willing to pay $1,500-$10,000 or more! So grab your copy of video marketing pro today before the price goes up!