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Author: Andrew S. Crouch
Publisher: UPNE
Published: 2006
Total Pages: 300
ISBN-13: 9781584654698
DOWNLOAD EBOOKWith wit, enthusiasm, and a deep respect for the craft of brewing, Crouch profiles nearly 100 establishments in New England, offering insights into each brewmaster's philosophy and brewing style. 156 halftones.
Author: Britta Folmer
Publisher: Academic Press
Published: 2016-12-16
Total Pages: 558
ISBN-13: 0128035587
DOWNLOAD EBOOKThe Craft and Science of Coffee follows the coffee plant from its origins in East Africa to its current role as a global product that influences millions of lives though sustainable development, economics, and consumer desire.For most, coffee is a beloved beverage. However, for some it is also an object of scientifically study, and for others it is approached as a craft, both building on skills and experience. By combining the research and insights of the scientific community and expertise of the crafts people, this unique book brings readers into a sustained and inclusive conversation, one where academic and industrial thought leaders, coffee farmers, and baristas are quoted, each informing and enriching each other.This unusual approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that is both rigorous and experience based, universally relevant and personally engaging. From on-farming processes to consumer benefits, the reader is given a deeper appreciation and understanding of coffee's complexity and is invited to form their own educated opinions on the ever changing situation, including potential routes to further shape the coffee future in a responsible manner. - Presents a novel synthesis of coffee research and real-world experience that aids understanding, appreciation, and potential action - Includes contributions from a multitude of experts who address complex subjects with a conversational approach - Provides expert discourse on the coffee calue chain, from agricultural and production practices, sustainability, post-harvest processing, and quality aspects to the economic analysis of the consumer value proposition - Engages with the key challenges of future coffee production and potential solutions
Author: Gregory J. Noonan
Publisher: Brewers Publications
Published: 2003-09-17
Total Pages: 388
ISBN-13: 1938469232
DOWNLOAD EBOOKGreg Noonan’s classic treatise on brewing lagers, New Brewing Lager Beer, offers a thorough yet practical education on the theory and techniques required to produce high-quality beers using all-grain methods either at home or in a small commercial brewery. This advanced all-grain reference book is recommended for intermediate, advanced and professional small-scale brewers. New Brewing Lager Beers hould be part of every serious brewer’s library.
Author: Len Fulton
Publisher:
Published: 1994
Total Pages: 994
ISBN-13:
DOWNLOAD EBOOKAuthor: James Fallows
Publisher: Vintage
Published: 2018-05-08
Total Pages: 440
ISBN-13: 1101871857
DOWNLOAD EBOOKNATIONAL BESTSELLER • "James and Deborah Fallows have always moved to where history is being made.... They have an excellent sense of where world-shaping events are taking place at any moment" —The New York Times • The basis for the HBO documentary streaming on HBO Max For five years, James and Deborah Fallows have travelled across America in a single-engine prop airplane. Visiting dozens of towns, the America they saw is acutely conscious of its problems—from economic dislocation to the opioid scourge—but it is also crafting solutions, with a practical-minded determination at dramatic odds with the bitter paralysis of national politics. At times of dysfunction on a national level, reform possibilities have often arisen from the local level. The Fallowses describe America in the middle of one of these creative waves. Their view of the country is as complex and contradictory as America itself, but it also reflects the energy, the generosity and compassion, the dreams, and the determination of many who are in the midst of making things better. Our Towns is the story of their journey—and an account of a country busy remaking itself.
Author: Jake Knapp
Publisher: Simon and Schuster
Published: 2016-03-08
Total Pages: 288
ISBN-13: 1501121774
DOWNLOAD EBOOKFrom inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
Author: Peter O'Reilly
Publisher: Stackpole Books
Published: 2002-07
Total Pages: 252
ISBN-13: 9780811700078
DOWNLOAD EBOOKFly fishermen have been catching trout and salmon from Ireland's abundant rivers and loughs for centuries. This practical fishing book, written by Ireland's top fly-fishing instructor, Peter O'Reilly, looks at the rich tradition of game angling in the Emerald Isle. O'Reilly shares tips on such specialist skills as fishing the duckfly, mayfly, and murrough on the loughs; the merits of fishing the Irish shrimp fly for salmon; and the arts of dapping, Erriff-style slack-water fishing, and imitating the Sheelin bloodworm. Brimming with clear advice on tackle, flies, techniques, and river craft, this is your perfect companion guide to fishing Ireland's loughs and rivers.
Author: Douglas Holt
Publisher: Oxford University Press
Published: 2010-10-28
Total Pages: 404
ISBN-13: 019958740X
DOWNLOAD EBOOKHow do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.
Author: Brian Yaeger
Publisher: Stackpole Books
Published: 2014-12-01
Total Pages: 418
ISBN-13: 0811712117
DOWNLOAD EBOOKThis comprehensive guide covers all aspects of beer and brewing in Oregon, one of the leading states in the craft brew revolution. • Features 190 breweries and brewpubs • Each brewery profile includes beers brewed, special features, visitor information, and the author's "Pick" of the best beer to try • Includes information on up-and-coming breweries, local beer events, and more
Author: Dave Eggers
Publisher: Vintage
Published: 2013-10-08
Total Pages: 404
ISBN-13: 0385351402
DOWNLOAD EBOOKINTERNATIONAL BESTSELLER • A bestselling dystopian novel that tackles surveillance, privacy and the frightening intrusions of technology in our lives—a “compulsively readable parable for the 21st century” (Vanity Fair). When Mae Holland is hired to work for the Circle, the world’s most powerful internet company, she feels she’s been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users’ personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company’s modernity and activity. There are parties that last through the night, there are famous musicians playing on the lawn, there are athletic activities and clubs and brunches, and even an aquarium of rare fish retrieved from the Marianas Trench by the CEO. Mae can’t believe her luck, her great fortune to work for the most influential company in the world—even as life beyond the campus grows distant, even as a strange encounter with a colleague leaves her shaken, even as her role at the Circle becomes increasingly public. What begins as the captivating story of one woman’s ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge.
