Statistical Techniques in Business and Economics
Statistical Techniques in Business and Economics

Author: Douglas A. Lind

Publisher: McGraw-Hill/Irwin

Published: 2002-11-01

Total Pages: 830

ISBN-13: 9780072874167

DOWNLOAD EBOOK

Why make statistics harder than it has to be? Lind/Marchal/Mason: STATISTICAL TECHNIQUES IN BUSINESS AND ECONOMICS, 11/e is a perennial market best seller due to its comprehensive coverage of statistical tools and methods delivered in a student friendly, step-by-step format. The text is non-threatening and presents concepts clearly and succinctly with a conversational writing style. All statistical concepts are illustrated with solved applied examples immediately upon introduction. Modern computing tools and applications are introduced, but the text maintains a focus on presenting statistics content as oppose to technology or programming methods, and the eleventh edition continues as a ‘students’ text with increased emphasis on interpretation of data and results.lts.

Business
Business

Author: 布卢姆斯伯里出版公司

Publisher: 中信出版社

Published: 2003

Total Pages: 2176

ISBN-13: 9787800736599

DOWNLOAD EBOOK

责任者取自版权页。

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author: Dadwal, Sumesh Singh

Publisher: IGI Global

Published: 2019-11-15

Total Pages: 532

ISBN-13: 1799801330

DOWNLOAD EBOOK

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Basic Mathematics for Economics, Business and Finance
Basic Mathematics for Economics, Business and Finance

Author: EK Ummer

Publisher: Routledge

Published: 2012-03-15

Total Pages: 496

ISBN-13: 1136728368

DOWNLOAD EBOOK

This book can help overcome the widely observed math-phobia and math-aversion among undergraduate students in these subjects. The book can also help them understand why they have to learn different mathematical techniques, how they can be applied, and how they will equip the students in their further studies. The book provides a thorough but lucid exposition of most of the mathematical techniques applied in the fields of economics, business and finance. The book deals with topics right from high school mathematics to relatively advanced areas of integral calculus covering in the middle the topics of linear algebra; differential calculus; classical optimization; linear and nonlinear programming; and game theory. Though the book directly caters to the needs of undergraduate students in economics, business and finance, graduate students in these subjects will also definitely find the book an invaluable tool as a supplementary reading. The website of the book – ww.emeacollege.ac.in/bmebf – provides supplementary materials and further readings on chapters on difference equation, differential equations, elements of Mathematica®, and graphics in Mathematica®, . It also provides materials on the applications of Mathematica®, as well as teacher and student manuals.