Using Technologies for Creative-Text Translation
Using Technologies for Creative-Text Translation

Author: James Luke Hadley

Publisher: Taylor & Francis

Published: 2022-08-11

Total Pages: 213

ISBN-13: 1000647862

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This collection reflects on the state of the art of research into the use of translation technologies in the translation of creative texts, encompassing literary texts but also extending beyond to cultural texts, and charts their development and paths for further research. Bringing together perspectives from scholars across the discipline, the book considers recent trends and developments in technology that have spurred growing interest in the use of computer-aided translation (CAT) and machine translation (MT) tools in literary translation. Chapters examine the relationships between translators and these tools—the extent to which they already use such technologies, the challenges they face, and prevailing attitudes towards these tools—as well as the ethical implications of such technologies in translation practice. The volume gives special focus to drawing on examples with and beyond traditional literary genres to look to these technologies’ use in working with the larger group of creative texts, setting the stage for many future research opportunities. The book will be of particular interest to students and scholars in translation studies, especially those with an interest in literary translation, translation technology, translation practice, and translation ethics. Chapters 2 & 3 of this book are freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Computer-Assisted Literary Translation
Computer-Assisted Literary Translation

Author: Andrew Rothwell

Publisher: Taylor & Francis

Published: 2023-11-30

Total Pages: 303

ISBN-13: 1000969118

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This collection surveys the state of the art of computer-assisted literary translation (CALT), making the case for its potential to enhance literary translation research and practice. The volume brings together early career and established scholars from around the world in countering prevailing notions around the challenges of effectively implementing contemporary CALT applications in literary translation practice which has traditionally followed the model of a single translator focused on a single work. The book begins by addressing key questions on the definition of literary translation, examining its sociological dimensions and individual translator perspective. Chapters explore the affordances of technological advancements and availability of new tools in such areas as post-edited machine translation (PEMT) in expanding the boundaries of what we think of when we think of literary translation, looking to examples from developments in co-translation, collaborative translation, crowd-sourced translation and fan translation. As the first book of its kind dedicated to the contribution CALT in its various forms can add to existing and future scholarship, this volume will be of interest to students and scholars in Translation Studies, especially those working in literary translation, machine translation and translation technologies.

Translation, Interpreting and Technological Change
Translation, Interpreting and Technological Change

Author: Marion Winters

Publisher: Bloomsbury Publishing

Published: 2024-05-16

Total Pages: 225

ISBN-13: 1350212962

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The digital era is characterised by technological advances that increase the speed and breadth of knowledge turnover within the economy and society. This book examines the impact of these technological advances on translation and interpreting and how new technologies are changing the very nature of language and communication. Reflecting on the innovations in research, practice and training that are associated with this turbulent landscape, chapters consider what these shifts mean for translators and interpreters. Technological changes interact in increasingly complex and pivotal ways with demographic shifts, caused by war, economic globalisation, changing social structures and patterns of mobility, environmental crises, and other factors. As such, researchers face new and often cross-disciplinary fields of inquiry, practitioners face the need to acquire and adopt novel skills and approaches, and trainers face the need to train students for working in a rapidly changing landscape of communication technology. This book brings together advances and challenges from the different but intertwined perspectives of translation and interpreting to examine how the field is changing in this rapidly evolving environment.

Recharting Territories
Recharting Territories

Author: Gisele Dionísio da Silva

Publisher: Leuven University Press

Published: 2022-09-15

Total Pages: 256

ISBN-13: 9462703418

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Since the inception of Translation Studies in the 1970s, its researchers have held regular metareflections. Largely based on the assessment of translation and interpreting as two distinct but related modes of language mediation, each with its own research culture, these intradisciplinary debates have sought to take stock of the state of research within an ever-expanding discipline in search of (institutional) identity and autonomy. Recharting Territories proposes a more widespread and systematic intradisciplinary approach to researching translational phenomena, one which can be applied at various analytical levels – theoretical, conceptual, methodological, pragmatic – and emphasize both similarities and differences between subdisciplines. Such an approach, rather than consolidating a territorial attitude on the part of scholars, aims to raise awareness of the ever-shifting terrain on which Translation Studies stands.

Translating Controversial Texts in East Asian Contexts
Translating Controversial Texts in East Asian Contexts

Author: Adam Zulawnik

Publisher: Taylor & Francis

Published: 2022-06-24

Total Pages: 116

ISBN-13: 100063034X

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Zulawnik focuses on the broad concept of ‘controversy’ and issues pertaining to the translation of politically and historically controversial texts in East Asia. The research methodology is exemplified through a case study in the form of the author’s translation of the best-selling Japanese graphic novel (manga) Manga Kenkanryū (Hate Hallyu: The Comic) by Sharin Yamano (2005), a work that has been problematised as an attack on South Korean culture and the Korean Wave. Issues analysed and discussed in the research include translation risk, ethics, a detailed methodology for the translation of so-called controversial texts exemplified through numerous thematically divided examples from the translation of the chosen Japanese text, as well as examples from a Korean language equivalent (Manhwa Hyeomillyu – Hate Japanese Wave), and definition and contextualisation of the concept of ‘controversy’. There has been limited research in the field of translation studies, which seeks to exemplify potential pragmatic approaches for the translation of politically-charged texts, particularly in multi-modal texts such as the graphic novel. It is hoped that Zulawnik’s research will serve both as a valuable source when examining South Korea–Japan relations and a theoretical and methodological base for further research and the development of an online augmented translation space with devices specifically suited for the translation of multi-modal texts such as – but not limited to – graphic novels and visual encyclopaedias.

Automating Translation
Automating Translation

Author: Joss Moorkens

Publisher: Taylor & Francis

Published: 2024-08-29

Total Pages: 271

ISBN-13: 1040103936

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Translation technology is essential for translation students, practising translators, and those working as part of the language services industry, but looming above others are the tools for automating translation: machine translation and, more recently, generative AI based on large language models (LLMs). This book, authored by leading experts, demystifies machine translation, explaining its origins, its training data, how neural machine translation and LLMs work, how to measure their quality, how translators interact with contemporary systems for automating translation, and how readers can build their own machine translation or LLM. In later chapters, the scope of the book expands to look more broadly at translation automation in audiovisual translation and localisation. Importantly, the book also examines the sociotechnical context, focusing on ethics and sustainability. Enhanced with activities, further reading and resource links, including online support material on the Routledge Translation studies portal, this is an essential textbook for students of translation studies, trainee and practising translators, and users of MT and multilingual LLMs.

How to Augment Language Skills
How to Augment Language Skills

Author: Anthony Pym

Publisher: Taylor & Francis

Published: 2024-08-15

Total Pages: 219

ISBN-13: 1040088740

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How to Augment Language Skills outlines ways in which translators and language providers can expand their skillset and how translation technologies can be integrated into language learning and translator training. This book explains the basics of generative AI, machine translation, and translation memory suites, placing them in a historical context and assessing their fundamental impacts on language skills. It covers what to teach in a specific context, how to teach it, how to assess the result, and how to set up lively class discussions on the many problematic aspects. The exploratory empirical approach is designed to reach across several divides: between language education and translation studies, between technology designers and users, between Western and Asian research, and between abstract ideas and hands-on practice. Features include: Fifty-seven technology-related activities for the language and/or translation class. Recent research on the capacities of generative AI. Examples of how to conduct a needs analysis in the Higher Education context. Comparisons of the main teaching methods. Ways to assess the use of technologies. Examples in Chinese, Spanish, Catalan, French, and German. A full glossary explaining the key terms in clear language. Drawing on years of classroom experience, Pym and Hao illustrate how these skills can be taught in a range of classroom and online activities, making this essential reading for teachers and researchers involved in the teaching of languages and the training of translators.

Translation and the Classic
Translation and the Classic

Author: Paul F. Bandia

Publisher: Taylor & Francis

Published: 2024-02-08

Total Pages: 195

ISBN-13: 1003831818

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Through a range of accessible and innovative chapters dealing with a spectrum of genres, authors, and periods, this volume seeks to examine the complex relationship between translation and the classic, and how translation makes and remakes (and sometimes invents) classic works for new audiences across space and time. Translation and the Classic is the first volume in a two-volume series examining how classic works fare in translation, how translation is different when it engages with classic texts, and how classic texts can be shaped, understood in new ways, or even created through the process of translation. Although other collections have covered some of this territory, they have done so in partial ways or with a focus on Greek, Roman, and Arabic texts or translations. This collection alone takes the reader from 1000 BCE up to the digital age in a sequence of chapters that encompass areas including philosophy, children’s literature, and pseudotranslation. It asks us to consider translation not just as a mechanism of distribution, but as one of the primary ways that the classic is created and understood by multiple audiences. This book is essential reading for those taking Translation Studies courses at the senior undergraduate and postgraduate level, as well as courses outside Translation Studies such as Comparative Literature and Literary Studies.

Appraisal and the Transcreation of Marketing Texts
Appraisal and the Transcreation of Marketing Texts

Author: Nga-Ki Mavis Ho

Publisher: Taylor & Francis

Published: 2024-01-31

Total Pages: 213

ISBN-13: 1000984001

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This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right. The volume charts the origins of the term "transcreation", emerging from the interplay of established concepts of translation, creation, localisation, and adaptation and ongoing debates on what should be transcreated and how. Using these dialogues as a point of departure, Ho outlines a way forward for transcreation research by advocating for the use of an appraisal framework, taken from work in systemic functional linguistics and employed to evaluate persuasion in language. In focusing on marketing texts from the websites of three luxury brands in English and Chinese, the book explores how this approach can surface fresh perspectives on the different ways in which the processes and practices of marketing transcreation are used to generate persuasion across languages. The volume looks ahead to the implications for other language pairs and the applications of the appraisal framework to understand transcreation practice of other genres, such as literary texts. This book will be of interest to students and scholars in translation studies and marketing studies.