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Author: Jennifer Cyr
Publisher: Cambridge University Press
Published: 2019-03-28
Total Pages: 145
ISBN-13: 1107189160
DOWNLOAD EBOOKIn highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.
Author: David L. Morgan
Publisher: SAGE Publications
Published: 2018-07-13
Total Pages: 306
ISBN-13: 1506327133
DOWNLOAD EBOOKBasic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Author: David W. Stewart
Publisher: SAGE
Published: 2007
Total Pages: 204
ISBN-13: 9780761925835
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Author: Richard A. Krueger
Publisher: SAGE
Published: 2000-04-26
Total Pages: 238
ISBN-13: 9780761920717
DOWNLOAD EBOOK`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Author: Caroline J. Oates
Publisher: SAGE
Published: 2017-10-30
Total Pages: 105
ISBN-13: 152641614X
DOWNLOAD EBOOKIn Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Author: Michael Bloor
Publisher: SAGE
Published: 2001-03-08
Total Pages: 126
ISBN-13: 9780761957430
DOWNLOAD EBOOKThere is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Author: Rosaline S. Barbour
Publisher: SAGE
Published: 2018-09-03
Total Pages: 225
ISBN-13: 1526426021
DOWNLOAD EBOOKA concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
Author: David L. Morgan
Publisher: SAGE
Published: 1997
Total Pages: 92
ISBN-13: 9780761903437
DOWNLOAD EBOOKThis extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.
Author: Jenny Kitzinger
Publisher: SAGE
Published: 1999-02-22
Total Pages: 244
ISBN-13: 9780761955689
DOWNLOAD EBOOKThis book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Author: Claudia Puchta
Publisher: SAGE
Published: 2004-02-28
Total Pages: 188
ISBN-13: 9780761966913
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