From participatory architecture to interaction design, the question of how design accommodates use is driving inquiry in many creative fields. Expanding utility to embrace people’s everyday experience brings new promises for the social role of design. But this is nothing new. As the essays assembled in this collection show, interest in the elusive realm of the user was an essential part of architecture and design throughout the twentieth century. Use Matters is the first to assemble this alternative history, from the bathroom to the city, from ergonomics to cybernetics, and from Algeria to East Germany. It argues that the user is not a universal but a historically constructed category of twentieth-century modernity that continues to inform architectural practice and thinking in often unacknowledged ways.
#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
When we read a nonfiction text, what is the difference between one that keeps us interested and one that merely informs? Especially when the topic may be a bit, well, dry? The difference is narrative. The writer who threads a story throughout her text - using the tools of human connection, of narrative - is the writer who brings information to life. The argument she makes is compelling and real, because we care about the story within her story. This writer understands the power of narrative. In Story Matters, Liz Prather provides activities, lessons, exercises, mentor texts, and student samples to help teens learn to seamlessly weave narrative into their nonfiction writing. She provides concrete ideas for using the tools and techniques of narrative, including: - finding stories within any topic - using characters - creating tension - exploring structure - selecting details - crafting words and sentences. Give Liz's ideas a try and watch your students' writing rise to new levels. Because story matters.
It is hard to find someone who doesn't have a pet peeve about language. The act of bemoaning the decline of language has become something of a cottage industry. High profile, self-appointed language police worry that new forms of popular media are contributing to sloppiness, imprecision, and a general disregard for the rules of grammar and speech. Within linguistics the term "prescriptivism" is used to refer to the judgements that people make about language based on the idea that some forms and uses of language are correct and others incorrect. This book argues that prescriptivism is unfounded at its very core, and explores why it is, nevertheless, such a popular position. In doing so it addresses the politics of language: what prescriptivist positions about language use reveal about power, authority, and various social prejudices.
“Required reading for anyone who’s interested in the truth.” —Robert Reich In a post-Trumpian world where COVID rates soar and Americans wage near–civil war about election results, Deborah Stone’s Counting promises to transform how we think about numbers. Contrary to what you learned in kindergarten, counting is more art than arithmetic. In fact, numbers are just as much creatures of the human imagination as poetry and painting; the simplest tally starts with judgments about what counts. In a nation whose Constitution originally counted a slave as three-fifths of a person and where algorithms disproportionately consign Black Americans to prison, it is now more important than ever to understand how numbers can be both weapons of the powerful and tools of resistance. With her “signature brilliance” (Robert Kuttner), eminent political scientist Deborah Stone delivers a “mild-altering” work (Jacob Hacker) that shows “how being in thrall to numbers is misguided and dangerous” (New York Times Book Review).
Measure What Matters to Customers reveals how to capitalize on Key Predictive Indicators (KPIs), the innovative measures that define the success of your enterprise as your customers do. If you want to increase your company's profits by working smarter, this is the book for you.
More than a decluttering guide, this book “speaks to the heart and soul of the minimalist lifestyle . . . a must-have manual for serenity in the modern world!” (Anne Sage, author of Sage Living). For anyone looking to declutter, organize, and simplify, author Erin Boyle shares practical guidance and personal insights on small-space living and conscious consumption. At once pragmatic and philosophical, Simple Matters is an essential manual for anyone who wants to bring more purpose and sustainability to their daily lives. Boyle demonstrates how the benefits of “living small” are accessible to us all—whether we’re renting a tiny apartment or purchasing a three-story house. Filled with personal essays, projects, and helpful advice on how to be inventive and resourceful in a tight space, Simple Matters shows that living simply is about making do with less and ending up with more: more free time, more time with loved ones, more savings, and more things of beauty.
Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies--including computer modeling and simulation--promise to lift that constraint by changing the economics of experimentation. Never before has it been so economically feasible to ask "what-if" questions and generate preliminary answers. These technologies amplify the impact of learning, paving the way for higher R&D performance and innovation and new ways of creating value for customers.In Experimentation Matters, Stefan Thomke argues that to unlock such potential, companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully. Drawing on a decade of research in multiple industries as diverse as automotive, semiconductors, pharmaceuticals, chemicals, and banking, Thomke provides striking illustrations of how companies drive strategy and value creation by accommodating their organizations to new experimentation technologies.As in the outcome of any effective experiment, Thomke also reveals where that has not happened, and explains why. In particular, he shows managers how to: implement "front-loaded" innovation processes that identify potential problems before resources are committed and design decisions locked in; experiment and test frequently without overloading their organizations; integrate new technologies into the current innovation system; organize for rapid experimentation; fail early and often, but avoid wasteful "mistakes"; and manage projects as experiments.Pointing to the custom integrated circuit industry--a multibillion dollar market--Thomke also shows what happens when new experimentation technologies are taken beyond firm boundaries, thereby changing the way companies create new products and services with customers and suppliers. Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today.
If you had the chance to be with DaVinci, Galileo or Curie at their greatest moment of discovery, would you take it?If you said “yes,” then you're in luck. The human race is embarking on a great adventure; we are discovering how the brain works by watching it in the very act of cognition. Neuroscientists are starting to unlock the code that makes the brain works, giving educators, teachers, corporate trainers and mentors new tools to help people learn.In a series of short essays, Margie Meacham leads the reader inside the human brain and links scientific discoveries to practical applications for anyone who wants to help people learn. A self-described scholar-practitioner, Margie uses brain science in her instructional consulting practice based in Phoenix, AZ. You can find her on Twitter, Facebook and LinkedIn.
