International Marketing

International Marketing

Author: Roland Laird Kramer

Publisher:

Published: 1964

Total Pages: 680

ISBN-13:

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Textbook on the nature and scope of international marketing. Government policies. Administrative aspect of trade, publicity media. International cooperation desirable. Impact on infrastructures, prices, etc. Legal aspects. Financial aspects - banking facilities, foreign exchange, credit extension, etc. Based on the experience of USA. IMF and GATT are mentioned. References.