Understanding the Higher Education Market in Africa
Understanding the Higher Education Market in Africa

Author: Emmanuel Mogaji

Publisher: Routledge

Published: 2020-03-06

Total Pages: 320

ISBN-13: 1000048241

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This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.

Understanding the Higher Education Market in Africa
Understanding the Higher Education Market in Africa

Author: Taylor & Francis Group

Publisher: Routledge

Published: 2021-09-30

Total Pages: 332

ISBN-13: 9781032173559

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This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students' selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.

Understanding Higher Education
Understanding Higher Education

Author: Chrissie Bowie

Publisher: African Books Collective

Published: 2021-08-23

Total Pages: 182

ISBN-13: 1928502229

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Drawing on the South African case, this book looks at shifts in higher education around the world in the last two decades. In South Africa, calls for transformation have been heard in the university since the last days of apartheid. Similar claims for quality higher education to be made available to all have been made across the African continent. In spite of this, inequalities remain and many would argue that these have been exacerbated during the Covid pandemic. Understanding Higher Education responds to these calls by arguing for a social account of teaching and learning by contesting dominant understandings of students as decontextualised learners premised on the idea that the university is a meritocracy. This book tackles the issue of teaching and learning by looking both within and beyond the classroom. It looks at how higher education policies emerged from the notion of the knowledge economy in the newly democratic South Africa, and how national qualification frameworks and other processes brought the country more closely into conversation with the global order. The effects of this on staffing and curriculum structures are considered alongside a proposition for alternative ways of understanding the role of higher education in society.

Re-imagining Educational Futures in Developing Countries
Re-imagining Educational Futures in Developing Countries

Author: Emmanuel Mogaji

Publisher: Springer Nature

Published: 2022-02-14

Total Pages: 317

ISBN-13: 3030882349

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This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual legacies of global health crises like COVID-19 in developing countries. The book calls for the need to reimagine, reevaluate and reposition the higher education system: exploring the challenges experienced by students, staff, administrators and other stakeholders. Bringing forth insights from researchers, practitioners and senior leadership, the book shares theoretical and practical insights on dealing with the aftermath of a pandemic and what can be learned for the future. It will be of interest and value to researchers, practitioners and leaders who wish to understand a develop new approaches for their teaching and management post-pandemic.

Strategic Marketing of Higher Education in Africa
Strategic Marketing of Higher Education in Africa

Author: Emmanuel Mogaji

Publisher: Routledge

Published: 2020-01-20

Total Pages: 243

ISBN-13: 1000027880

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Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.

Teaching and Learning with Digital Technologies in Higher Education Institutions in Africa
Teaching and Learning with Digital Technologies in Higher Education Institutions in Africa

Author: Admire Mare

Publisher: Taylor & Francis

Published: 2022-12-09

Total Pages: 320

ISBN-13: 100080268X

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This book critically examines how the COVID-19 pandemic has stimulated digital innovation within higher education using case studies from Africa. Imagining a future for post-pandemic higher education, it analyses the challenges and opportunities of remote teaching and learning. The book explores the structural barriers around access to higher education and how these were reconfigured and amplified by technology-dependent teaching and learning. Case studies from countries across Africa provide unique insights into the challenges experienced by Higher Education Institutions (HEIs) during the COVID-19 pandemic, examining examples of emergent pedagogies such as online, mobile and social media-enhanced teaching, and blended learning. The chapters consider online assessment and teacher professional development, critically examining some of the benefits and structural challenges of digital technology integration in the context of pre-existing education disparities (such as students and teachers living in poverty-stricken and highly unequal societies). Offering invaluable insights into higher education in Africa, the book will be essential reading for researchers, scholars, and students in the fields of higher education study, digital education and educational technology, and African and comparative education. It will also be of interest to higher education managers and policymakers.

African Epistemologies in Higher Education Research
African Epistemologies in Higher Education Research

Author: Kolawole Samuel Adeyemo

Publisher: Taylor & Francis

Published: 2023-09-13

Total Pages: 98

ISBN-13: 1000954048

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Bringing a needed perspective on African Epistemologies on the critical topics of higher education in relation to knowledge systems, this book highlights how knowledge creation processes influence higher education systems, society, and African development. This book uses an interdisciplinary approach to frame the connections between academic knowledge systems. Specifically, it seeks to answer questions on the trends in knowledge mobility, histories, and sociological dimensions in knowledge production in post-colonial Africa. The discussion explores how existing knowledge systems can better align with past and present narratives throughout African history and philosophies. The primary thought behind this book is to deconstruct the idea of a free market, the issue of corruption, racism and the neoliberalist approach to knowledge creation and transmission. Thus, it seeks to answer questions on the history and sociological dimensions of knowledge production in higher education. The book argues that African epistemologies can be better understood by investigating present sociologies and histories shaping African higher education research. Researchers and university students in the field of sociology of education, economics of education, higher education and policy will find this book very useful.

Internationalization in Higher Education and Research
Internationalization in Higher Education and Research

Author: Lars Engwall

Publisher: Springer Nature

Published: 2024-01-01

Total Pages: 267

ISBN-13: 3031473353

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This book examines the pros and cons of the internationalization of higher education institutions, which is an important feature of modern universities. It makes a significant contribution to our understanding of universities and an important input to the assessment of the internationalization of higher education institutions both for regulators and for the universities themselves. The book’s three parts focus on a number of issues associated with internationalization. The first part – Perspectives on Internationalization – provides critical reflections on internationalization, on the globally distributed European-American university and on the impact of rankings. The second part – The Obstacles to Internationalization – deals with the significance of language, challenges of mobility and environment concerns. The third part – Alternative Modes of Internationalization – discusses internationalization at home, international distance education and the establishment of international branch campuses.

Improving University Reputation Through Academic Digital Branding
Improving University Reputation Through Academic Digital Branding

Author: Del Pino, Ariana Daniela

Publisher: IGI Global

Published: 2020-11-06

Total Pages: 340

ISBN-13: 1799849317

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As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

Management and Information Technology in the Digital Era
Management and Information Technology in the Digital Era

Author: Nawal Chemma

Publisher: Emerald Group Publishing

Published: 2022-09-30

Total Pages: 234

ISBN-13: 180382297X

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Management and Information Technology in the Digital Era: Challenges and Perspectives explores the management and practical implications of digital information management to provide theoretical insight for managers and researchers to co-create their technology values and better understand its prospects and challenges.