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Author: Charles Kadushin
Publisher: Oxford University Press
Published: 2012-01-19
Total Pages: 265
ISBN-13: 0195379462
DOWNLOAD EBOOKUnderstanding Social Networks explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity.
Author: Robert L. Cross
Publisher: Harvard Business Review Press
Published: 2004-06-02
Total Pages: 228
ISBN-13: 1633691535
DOWNLOAD EBOOKA powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.
Author: Damian Ryan
Publisher: Kogan Page Publishers
Published: 2015-04-03
Total Pages: 304
ISBN-13: 0749473576
DOWNLOAD EBOOKUnderstanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.
Author: Larissa Hjorth
Publisher: SAGE
Published: 2019-09-23
Total Pages: 233
ISBN-13: 1526426269
DOWNLOAD EBOOKExploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
Author:
Publisher: Bookboon
Published:
Total Pages: 61
ISBN-13: 8776819922
DOWNLOAD EBOOKAuthor: Brian G. Southwell
Publisher: JHU Press
Published: 2013-10-01
Total Pages: 148
ISBN-13: 1421413256
DOWNLOAD EBOOKA data-driven analysis of how different people share information about health through social media. Using social media and peer-to-peer networks to teach people about science and health may seem like an obvious strategy. Yet recent research suggests that systematic reliance on social networks may be a recipe for inequity. People are not consistently inclined to share information with others around them, and many people are constrained by factors outside of their immediate control. Ironically, the highly social nature of humankind complicates the extent to which we can live in a society united solely by electronic media. Stretching well beyond social media, this book documents disparate tendencies in the ways people learn and share information about health and science. By reviewing a wide array of existing research—ranging from a survey of New Orleans residents in the weeks after Hurricane Katrina to analysis of Twitter posts related to H1N1 to a physician-led communication campaign explaining the benefits of vaginal birth—Brian G. Southwell explains why some types of information are more likely to be shared than others and how some people never get exposed to seemingly widely available information. This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it also serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.
Author: Daniel Cunningham
Publisher: Rowman & Littlefield
Published: 2016-03-07
Total Pages: 389
ISBN-13: 1442249455
DOWNLOAD EBOOKDark networks are the illegal and covert networks (e.g, insurgents, jihadi groups, or drug cartels) that security and intelligence analysts must track and identify to be able to disrupt and dismantle them. This text explains how this can be done by using the Social Network Analysis (SNA) method. Written in an accessible manner, it provides an introduction to SNA, presenting tools and concepts, and showing how SNA can inform the crafting of a wide array of strategies for the tracking and disrupting of dark networks.
Author: Gisela Bichler
Publisher: University of California Press
Published: 2019-09-24
Total Pages: 267
ISBN-13: 0520297040
DOWNLOAD EBOOKUnderstanding Criminal Networks is a short methodological primer for those interested in studying illicit, deviant, covert, or criminal networks using social network analysis (SNA). Accessibly written by Gisela Bichler, a leading expert in SNA for dark networks, the book is chock-full of graphics, checklists, software tips, step-by-step guidance, and straightforward advice. Covering all the essentials, each chapter highlights three themes: the theoretical basis of networked criminology, methodological issues and useful analytic tools, and producing professional analysis. Unlike any other book on the market, the book combines conceptual and empirical work with advice on designing networking studies, collecting data, and analysis. Relevant, practical, theoretical, and methodologically innovative, Understanding Criminal Networks promises to jumpstart readers’ understanding of how to cross over from conventional investigations of crime to the study of criminal networks.
Author: Martin Kilduff
Publisher: SAGE
Published: 2003-08-15
Total Pages: 177
ISBN-13: 1849202540
DOWNLOAD EBOOK`The authors should be congratulated for not only offering an excellent tour de force of cutting-edge work in social network analysis, but also charting some new possible territories for future organizational research′ - Environment and Planning Social Networks and Organizations provides a compact introduction to major concepts in the area of organizational social networks. The book covers the rudiments of methods, explores major debates, and directs attention to theoretical directions, including a vigorous critique of some taken-for-granted assumptions. The book is aimed at all of those who seek a lucid and lively treatment of social network approaches to organizational research, with a particular emphasis on the neglected area of interpersonal networks in organizations. In this book, Martin Kilduff and Wenpin Tsai offer new insights to those already familiar with network analysis, and motivate those interested in pursuing network research to embark on journeys of discovery. `This book is extremely timely. It provides a wonderful synthesis of the recently burgeoning literature in the area of organizations and social networks. It should be relevant at once for both the experienced network scholar as well as those entering this growing area′ - Ranjay Gulati, Kellogg School of Management, Northwestern University `Martin Kilduff and Wenpin Tsai have done a marvellous job of not only reviewing and integrating the diverse streams of literatures on social networks, but also of showing the enormous potential of this research approach that still lies untapped. Overall, this book will prove to be an invaluable resource for interested graduate students as well as for established scholars in the field′ - Sumantra Ghoshal, Professor of Strategic and International Management, London Business School `Research on social networks is already one of the most vibrant areas of organizational inquiry. How can it possibly become any more so? This book by Kilduff and Tsai opens up many new avenues for network research and theory-building. Whether you′re newly-interested in social networks or a veteran of the topic, you will benefit from Kilduff and Tsai′s marvellous contribution′ - Donald C Hambrick, Smeal College of Business Administration, The Pennsylvania State University
Author: Alan J. Daly
Publisher: Harvard Education Press
Published: 2010-12-01
Total Pages: 514
ISBN-13: 1612503764
DOWNLOAD EBOOKSocial Network Theory and Educational Change offers a provocative and fascinating exploration of how social networks in schools can impede or facilitate the work of education reform. Drawing on the work of leading scholars, the book comprises a series of studies examining networks among teachers and school leaders, contrasting formal and informal organizational structures, and exploring the mechanisms by which ideas, information, and influence flow from person to person and group to group. The case studies provided in the book reflect a rich variety of approaches and methodologies, showcasing the range and power of this dynamic new mode of analysis. An introductory chapter places social network theory in context and explains the basic tools and concepts, while a concluding chapter points toward new directions in the field. Taken together, they make a powerful statement: that the success or failure of education reform ultimately is not solely the result of technical plans and blueprints, but of the relational ties that support or constrain the pace, depth, and direction of change. This unique volume provides an invaluable introduction to an emerging and increasingly important field of education research.
