Consumer Behavior For Dummies
Author: Laura Lake
Publisher: John Wiley & Sons
Published: 2009-05-11
Total Pages: 386
ISBN-13: 0470449837
DOWNLOAD EBOOKConsumer behaviour.
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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Author: Chkoniya, Valentina
Publisher: IGI Global
Published: 2020-04-03
Total Pages: 546
ISBN-13: 1799831175
DOWNLOAD EBOOKAnthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Online Consumer Psychology
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
Published: 2005-03-23
Total Pages: 685
ISBN-13: 1135608105
DOWNLOAD EBOOKOnline Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Technology and Consumption
Author: Ruby Roy Dholakia
Publisher: Springer Science & Business Media
Published: 2012-05-16
Total Pages: 222
ISBN-13: 1461421586
DOWNLOAD EBOOKTechnology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.
Understanding Consumer Financial Behavior
Author: W. Fred van Raaij
Publisher: Springer
Published: 2016-07-15
Total Pages: 286
ISBN-13: 1137544252
DOWNLOAD EBOOKGovernment policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.
Consumer Behavior and Marketing Strategy
Author: J. Paul Peter
Publisher: Irwin Professional Publishing
Published: 1996
Total Pages: 792
ISBN-13:
DOWNLOAD EBOOKThis work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Online Consumer Behavior
Author: Angeline Close
Publisher: Routledge
Published: 2012
Total Pages: 402
ISBN-13: 1848729693
DOWNLOAD EBOOKFirst Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
The Psychology of Consumer Behavior
Author: Brian Mullen
Publisher: Psychology Press
Published: 2013-06-17
Total Pages: 290
ISBN-13: 1134932898
DOWNLOAD EBOOKAfter years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
The Routledge Companion to Consumer Behavior
Author: Michael R. Solomon
Publisher: Routledge
Published: 2017-09-22
Total Pages: 751
ISBN-13: 1315526913
DOWNLOAD EBOOKThe key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Understanding Consumption
Author: Angus Deaton
Publisher: Oxford University Press
Published: 1992
Total Pages: 260
ISBN-13: 9780198288244
DOWNLOAD EBOOKAn overview of the saving and consumption patterns of households
