Ultimate Guide to Local Business Marketing
Ultimate Guide to Local Business Marketing

Author: Perry Marshall

Publisher: Entrepreneur Press

Published: 2016-01-18

Total Pages: 333

ISBN-13: 1613083238

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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

The Facebook Guide to Small Business Marketing
The Facebook Guide to Small Business Marketing

Author: Ramon Ray

Publisher: John Wiley & Sons

Published: 2013-02-05

Total Pages: 290

ISBN-13: 1118234766

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The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

Ultimate Guide to Pinterest for Business
Ultimate Guide to Pinterest for Business

Author: Karen Leland

Publisher: Entrepreneur Press

Published: 2013-05-01

Total Pages: 212

ISBN-13: 1613082312

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With 4,000 percent growth in just six months, and currently millions of users, Pinterest delivers an unbelievable opportunity for business owners and marketers like you . . . if you know how to effectively use its visual appeal. Karen Leland acquaints you with this vibrant visual marketing medium covering: The ins and outs of signing up and getting started Building boards that get noticed, drive traffic, and convert fans into customers Creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies Strategies for becoming a power Pinterest user and creating an enthusiastic following Best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content Pinterest etiquette Learn to expand your business and brand’s success — one pin at a time.

The Ultimate Guide to Digital Marketing
The Ultimate Guide to Digital Marketing

Author: E Cardeoli

Publisher:

Published: 2020-12-07

Total Pages: 130

ISBN-13:

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Digital marketing is not only for large companies or online stores. The Internet has changed the way users locate their favorite stores, make reservations, buy tickets, or simply seek other users' opinions about a particular business. Local businesses, no matter what size, can take advantage of digital marketing and use it to improve their reputation, get more customers and improve their sales figures. In this guide we will see the best strategies of digital marketing, and how you can take advantage of each tool.We will be seeing how local businesses, regardless of their size, can take advantage of digital marketing to improve their reputation, gain more customers and increase their sales. There are certainly many ways in which you can take advantage of digital marketing, but in this basic guide we will be dealing with the most successful and briefest so you can use the strategies as quickly as possible, are you ready? let's get started.

Small Business Marketing
Small Business Marketing

Author: Stuart Atkins Mba

Publisher: Booksurge Publishing

Published: 2009-12-21

Total Pages: 0

ISBN-13: 9781439255414

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This practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read!

The Business of Getting Business
The Business of Getting Business

Author: Joe Manausa

Publisher:

Published: 2020-02-06

Total Pages: 224

ISBN-13: 9781912555604

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The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.

Ultimate Guide to Facebook Advertising
Ultimate Guide to Facebook Advertising

Author: Perry Marshall

Publisher: Ultimate Series

Published: 2017

Total Pages: 268

ISBN-13: 9781599186115

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Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.

Ultimate Guide to Google AdWords
Ultimate Guide to Google AdWords

Author: Perry Marshall

Publisher: Entrepreneur Press

Published: 2017-10-10

Total Pages: 326

ISBN-13: 1613083718

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Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

No B.S. Grassroots Marketing
No B.S. Grassroots Marketing

Author: Dan S. Kennedy

Publisher: Entrepreneur Press

Published: 2012-02-01

Total Pages: 252

ISBN-13: 1613081707

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Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

AMA Complete Guide to Marketing Research for Small Business
AMA Complete Guide to Marketing Research for Small Business

Author: Holly Edmunds

Publisher: McGraw-Hill Companies

Published: 1996

Total Pages: 204

ISBN-13: 9780844235844

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For most small business owners the term "marketing research" presents a dilemma. On one hand, it can mean getting the invaluable information needed to know one's customers better and to make critical business decisions based on the best information possible. On the other hand, it can mean spending a lot of money to get results that are not very useful. "The AMA Complete Guide to Marketing Research for Small Business" solves that dilemma with 1 1 practical, easy-to-use chapters that show the non-research specialist how to conduct useful research on a limited budget. This step-by-step guide provides the basic information needed to: Define problems and research objectives clearly. Select the right research method for the problem. Design useful and usable questionnaires. Develop cost-effective mail and phone surveys. Get the most from the information you gather. Select and work profitably with outside vendors. Develop cost-conscious budgets that enable you to get the most for your investment. All this information is organized in a convenient, easy-to-use format with handy checklists and worksheets in every chapter. The final section of the book is in-depth, real-world-based case studies showing how small businesses have used the techniques presented in the book to solve their most perplexing marketing problems--quickly and inexpensively. The book ends with a handy glossary of commonly used marketing research terms.