Author: Brian Hawkins

Publisher: Pearson Education

Published: 2014-07-13

Total Pages: 217

ISBN-13: 0321962877

In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces beginning marketing students to the basic concepts of website optimisation, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help students become more productive with the software. They can follow the book from start to finish or choose only those lessons that interest them.